Hubspot Quiz Questions & Answers
Language like __________ can help improve your click-through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
"Today Only" or "Ends at Midnight".
What's ad fatigue
A scenario where an ad that was once received positively starts to show diminishing returns over time.
What is an employee advocacy program?
A social media program for all employees to take advantage of.
What is Vanity Metric
A surface-level metric that doesn't correlate with your business success
What is retargeting?
Advertising to people based on previous actions they've taken on your website.
At what point of your advertising process should you run tests and experiments on your ads?
At every stage of the ad creation, implementation, and evaluation process.
How do you calculate lifetime value of a customer
Average yearly revenue multiplied by Average lifespan of a customer.
What should you do if your competitor experiences a big, public blunder?
Be empathetic and helpful towards your competitor's customers.
Which of these tactics will help you foster more general social engagement?
Being funny, asking for views, tagging individuals in social posts, starting a Facebook group, and using emojis (ALL)
Before you post anything on Social Media, you should have a clear understanding of your __________.
Buyer Persona
What's the reason why working with influencers and encouraging user-generated content is important?
Changing algorithms on the social platforms, people trust recommendations from individuals over brands, and General DataProtection Rules (GDPR) on privacy limit brand exposure. (All of the Above).
Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for this campaign that does a fantastic job of showcasing the product. How can your team optimize this image for the campaign?
Create multiple versions of the same mage that comply with each social channel's ideal image dimensions.
Inbound is all about being _________-centric, not competitor-centric.
Customer
What three data points do you need to start determining your ad spend?
Customer lifetime value, average lead-to-customer rate, and average conversion rate
Why is employee advocacy important to consider as a key area for organizations and brands?
Employees embody company culture and values, so are more trusted than official spokespeople.
What did Simon Sinek recommend you do to get people to buy in to your products or ideas?
Explain to the customer why they need what you're selling.
What two networks are you almost guaranteed to find your target audience on?
Facebook and Google Ads
True or false? Working with journalists and media personalities is just like working with other influencers.
False. Journalists and media personalities are an entirely different breed of influencers, and working with these individuals is generally a public relations play.
True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
False. Rules are rules. And while influencers and UGC won't help you break them, they do help you gain a share of voice that you might not always be able to have because of certain restrictions placed on brands.
True or false? You should develop your social media budget before you create your social media plan.
False: It is hard to develop a budget until you know what you plan to do.
True or false? An ad that performs well on Facebook will not perform well on Instagram and Messenger.
False; A recent study found that an ad created on Facebook will see similar results on Instagram and Messenger.
True or false? Buyer personas are primarily used for developing marketing campaigns.
False; Buyer personas help you find the right prospects and become very focused in your outreach strategy.
True or false? Responding to your audience directly can negatively impact your reputation.
False; Having a direct contact with your customers shows you care and that you actively want to help make things right.
True or False? 42% of B2B marketers believe they've proved that social media has an impact on their business.
False; Only 13% of B2B marketers believe they've quantitatively proven social media has had an impact on their business.
True or False? The number of Facebook users across the world is only slightly fewer than the number of people in India.
False; Population-wise, Facebook has surpassed even China, the country with the largest population, with over 2 billion users.
True or false? Advertising won't help you get on the first page of Google's search results
False; Roughly 80% of traffic goes to the first page of Google search results. Advertising through Google AdWords is just one way you can make your site appear ahead of any other results.
True or false? Social selling is not an inbound way to conduct business.
False; The trick is to provide value by answering questions and offering thoughtful content.
True or false? Recruiters aren't going to be interested in your social media efforts, so there's no need to track metrics related to hiring in social media.
False; Understanding what influencers affect the hiring process is the key, as is tracking how may applicant come in from social media channels.
True or false? When starting out, make sure you are engaging with customers on every single social media channel.
False; While it is great if you can engage on all channels, when you're starting out, it is okay to focus on one or two channels where your buyers frequent most.
Which of the following steps is NOT one you need to think about when planning how to structure your social team?
Gather industry data to support your goal.
What does "content curation" mean?
Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations.
Which of the following statements about social listening is true?
It gives you the opportunity to measure the performance of your social media.
Why should you include content curation in your social strategy?
It saves time and money, it builds industry connections, and it helps you post a larger variety of content (all of the above).
The following are all ways that social media monitoring can benefit you business, except:
Measuring the performance of your latest email marketing campaign
How would you want to identify who you brand superfans are and reward them?
People are more likely to purchase a product if a friend or someone they admire mentions it in social media.
Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan?
Plan to experiment with publishing more statistics to Twitter and perhaps investing time in doing more original research you can pull stats from and publish to Twitter and other channels.
Fillin the blank: A Social Media Policy helps protect the brand by ________, which helps protect the reputation of the organization.
Providing guidelines and best practices for employees.
When you dig deeper into the development of your buyer persona, what type of information do you want to consider?
Psychographics
Fill in the blank: In the __________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
Response
Which KPI will executives be more responsive to?
Social Media ROI
Why is Social Media an important part of inbounds marketing?
Social Media is a one-to-one medium you can use to market in a direct, human way.
What's a bid?
The maximum amount of money that you're willing to pay for a desired action on your ad.
In social media content, "tone" refers to: ?
The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
Social Medias listening can help_________?
The people in all parts of your organization do their jobs better.
Why are animated .gifs useful on social media?
They can help you demonstrate complex concepts quickly
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll beed and the staffing to make it happen.
Why is developing community guidelines or "house rules" important?
To let your community know how you'll interact and keep civility within your channels.
How are voice and tone related?
Tone is a subset of voice.
To be a part of the social conversation, you don't necessarily have to be the subject of it.
True
True or False? Follower count is often considered to be a vanity metric?
True
True or false? A crisis plan focuses on what to do when a crisis happens on social media.
True
True or false? Companies delivering customer service see an annual financial gain of 7.5%
True
True or false? Competitor benchmarking is one leading indicator of revenue success.
True
True or false? Engaging with customers one-to-one can help a business amplify their reach.
True
True or false? It's possible to pay some influencers with a gift card.
True
Why social engagement is the heart of your social strategy
True
True or false? One in four consumers lose interest in a company if it doesn't use video on it's social media page.
True.
What's one reason why brands may fear encouraging user-generated content?
UCG comes directly from users, and content creation is out of the brand's control.
The most important thing to keep in mind when measuring social ROI is:
Using the same metric that you use for other channels.
A social media audit will provide you value in all of the following areas EXCEPT:
You can negotiate rates with a social advertising vendor
When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _________.
Your content strategy, your product road map, & your service offering (ALL)
