hubspt inbound exam

All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website EXCEPT:

A link on every website page even if the content isn't relevant

Each Example Below Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT:

Adding more buttons to your page to frame the conversion

Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT:

Adding more buttons to your page to frame the conversion

The delivery of the right message to the right person at the right time, every time

Conversational Growth Strategy

Why Are Conversations Important In An Inbound Strategy

Conversations can deliver your content in a consistent and relationship-focused way.

process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

Conversion Optimization

True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website Links.

false

True Or False? An Effective Conversion Path Must Include A Landing Page.

false

True Or False? Conversion Optimization Is NOT An Iterative Process.

false

True Or False? In Relation To Reporting, "Data Out" Is Data You Collect, Either By Asking For It Explicitly Or Gathering It Through Analytics Implicitly.

false

True Or False? Marketing Only Occurs During The Attract Stage Of The Inbound Methodology.

false

True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups.

false

True Or False? Social Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology.

false

__________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.

hotjar

Fill In The Blank: If Lead Nurturing Is The Content, Then Segmentation Is __________.

how you provide context

A process of building relationships with prospects with the goal of earning their business when they're ready

lead nurturing

A Conversion Path Is The Method By Which You Encourage Someone To __________.

move down your funnel

Your Boss Wants A Report On The Success Of Your Blog. What Information Should You NOT Analyze?

number of keywords per blog post

What Are The Steps To Implementing A Conversational Growth Strategy?

think, plan, grow

What Is Lead Nurturing's Three-Pronged Approach For Delivering Helpful Content?

timely, efficient, and targeted

True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

true

True Or False? In Relation To Reporting, "Data In" Is The Data You Collect, Either By Asking For It Explicitly Or Gathering It Through Analytics Implicitly.

true

True Or False? It's Recommended That You Offer The Content On A 10x Content Pillar Page As A Packaged Downloadable Resource.

true

True Or False? Prospects Who Follow A Company's Social Channels Are More Likely To Convert Into Customers.

true

True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing.

true

True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar Page Can Help Your Buyer Personas Continue Educating Themselves Through The Buyer's Journey.

true

True Or False? You Can Nurture Both Your Leads And Your Customers.

true

What Three Criteria Should You Use When Deciding To Automate A Conversation On Your Website?

repeatable, predictable, and impactful.

Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns.

shared knowledge

Fill In The Blank: You Set Out To Have 15 Of Your Unengaged Leads Click A Link To A Resource Article By The End Of Your Month-Long Workflow. This Is An Example Of A ________

smart goal

The step you take to have conversations with individuals talking about your industry, brand, products, and services.

social engagement

Tracking, analyzing, and responding to conversations across the internet

social listening

`Fill In The Blank: If You Plan To Do Real-Time Marketing, You'll Need To Use __________.

social listening

Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more

social monitoring

True Or False? A Call-To-Action Must Be A Button.

false

Which Of The Following Would Be The Most Appropriate Call-To-Action To Place At The Bottom Of An Awareness-Stage Blog Post?

"Download a Team Communication Guide"

Your Boss Wants You To Blog Primarily About Your Company News, Its Services, And Various Corporate Events. What Is Your Response?

"That's not a good idea. We're trying to attract new visitors with our posts. These people haven't yet heard of our company. If we write about ourselves, they won't find us organically."

What Is Snapchat's Largest Age Demographic?

12 to 24 years

How Long Should You Let Your Conversion Optimization Experiments Run (On Average)?

4 weeks

You're Trying To Calculate The Conversion Rate On One Of Your Forms. 600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The Conversion Rate Of Your Form?

8.3 %

You're Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The Overall Conversion Rate. Which Of The Following Is An Example Of A Good Hypothesis For This Optimization Experiment?

By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs.

Where Do Conversations Fit Into Your Inbound Marketing Strategy?

By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.

What Are Three Key Elements That Any Lead Nurturing Strategy Will Need?

Contact management, segmentation, and the buyer's journey

The Five Fundamentals Of Inbound Marketing Are:

Contacts, buyer personas, buyer's journey, content, setting goals

What Are The Steps Of Conversion Optimization?

Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.

How Do You Calculate A Conversion Rate?

Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.

_________ Is Google's Machine-Learning Artificial Intelligence System That Interprets People's Searches To Find Pages That Might Not Have The Exact Words They Searched For.

Rankbrain

What Is The Difference Between Reporting And Analytics?

Reporting explains what has happened, while analytics is an attempt to explain why something has happened.

Standardize, Contextualize, Optimize, Personalize, Empathize

SCOPE

When Creating A Blog Title, Why Do The Number Of Characters In The Title Matter?

Search engines show a limited amount of characters and a cut off title could affect click-through rates.

If A Contact Downloads Your Newsletter Titled, "The Best Ways To Create Subject Lines For Email," What Would Be The Best Next Step To Continue The Conversation With This Contact?

Send a follow-up piece of content that builds off that subject.

All Of The Following Are Examples Of A SMART Goal EXCEPT:

Significantly reduce the amount of time the team spends on creating content.

You Work For A Travel Agency And Need To Write Your Next Blog Post. What Topic Should You Write About To Attract Families That Have Never Heard Of You And Are Looking To Take A Vacation?

The best family-friendly vacation destinations

What Are SMART Goals?

Specific, Measurable, Attainable, Relevant, Timely

Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined?

The software that exists with the goal of automating your marketing actions

Why Would You Want To Conduct A Social Media Audit? Choose All That Apply.

To discover trends you can use to create or modify social media campaigns To receive valuable insight into customer sentiment and perception of your brand

Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment In Mind, What's The Most Strategic Avenue To Choose?

You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment.

What Are Some Reasons To Have A Facebook Business Page Rather Than A Personal Page? Choose All That Apply.

You must have a business page by Facebook. You have access to analytics. You can add a mission statement.

What Role Does Optimization Play In Your Conversational Growth Strategy?

You need to iterate and optimize your conversations over time.

When Identifying Buyer's Journey Content For A Long-Term Content Strategy, It's Important To Focus On Content For Which Stage(S)?

all of the above

Where Might You Consider Placing Links To Your Social Media Channels?

all of the above

Which Of The Following Questions Can Help You Determine Which Channel Is Right For You?

all of the above

Why Is Goal Setting Important To Inbound Marketing? Inbound Marketing Certification

all of the above

When Creating Segments For Your Lead Nurturing Campaigns, You Need To Understand Who Your Personas Are And Where They Are In The Buyer's Journey Allows You To Decide What Types Of Content They Need. What Are The Three Stages Of The Buyer's Journey?

awareness, consideration, and dedication

All Of The Following Are Metrics You Need To Track In Your Social Media Audit EXCEPT:

bounce rate

semi-fictional representation of your ideal customer based on real data and some select educated speculation

buyer persona

All Of The Following Elements Will Help Readers Easily Digest The Content Of A Blog Post EXCEPT:

calls to action

Lead Nurturing Is Focused On Providing Value To Your Leads By Offering The Information They Need At The Right Time. Which Stage Of The Inbound Methodology Does Lead Nurturing Primarily Occur?

close

Anybody your company markets to, sells to, partners with, engages with, or employs

contact

a strategy that focuses on using a software program to easily store and source a contact's information.

contact management

strategy that focuses on using a software program to easily store and source a contact's information

contact management

Which Of The Following Is NOT A Category You Should Organize Your Content Audit By?

content length

interactive communication between two or more parties.

conversation

The method by which you encourage someone on your site to move down your funnel.

conversion path

What Is Another Commonly Used Term For Conversion Optimization?

conversion rate optimization

What Are The Steps For Creating A Conversion Path?

create awareness, endpoint, chart course, and analyze

`True Or False? Conversion Optimization Can Positively Impact Your Return On Investment.

true