IDSc 3001
According to the IT News 3 topic, why does Google want to keep their search function the default option on Apple iOS devices?
"It's a very lucrative business to be the browser of choice on a device or the search engine on a device,"
What is one concession the US made to the EU in their agreement on data transfer?
"On the commercial side, we have obtained strong oversight by the U.S. Department of Commerce and the Federal Trade Commission of companies' compliance with their obligations to protect EU personal data."
Which of these describe EU's privacy views and views on the flow of data to the US?
"The free flow of data between the EU and the U.S. is the most important in the world. This agreement is essential because it provides a reliable framework for international data transfers."
What is an advantage of third-party data compared to first-party data?
"Third-party" data are gathered by thousands of specialist firms across the web. "BlueKai, for example, compiles around 1 billion profiles of potential customers around the world, each with an average of 50 attributes. Able to collect more data.
Complexity of enterprise software is often found in conditional branching (if-then statements), all of which manipulate information...
"in a logical succession of small steps"
According to the McKinsey article "Cracking the digital shopper genome," in order to gain a complete understanding of the customer experience across various channels, customer segment (cohort) managers seek to insure all of the following except:
"key preference indicators"
In the McKinsey article, Cracking the digital-shopper Genome, it was stated that product affinity, what products and product attributes customers prefer, uses__________ to create useful taxonomies
"key preference indicators"
An issue with ERP is that it imposes uniform standard operating procedures from ____ point of view.
"vendors" point of view
Of the following, which is not a characteristic of real-time bidding?
(This is what the slides say real time bidding is) when a consumer visits a website, the browser communicates with an ad server. The server sends a message to an exchange to provide data about that user, such as IP address, location and the website is visiting. Potential ad buyers send their bids to the exchange. The highest one wins and an ad is served when the website loads. All this typically takes about150 milliseconds.
Digital advertising is being buoyed by which three important trends?
1) Rise of mobile devices have changed the way people use the internet - 2) Related trend is the rise of social networks such as Facebook, Twitter, etc., which have become an important navigation system for people looking for content across the web - 3) Development has been the rise of real-time bidding, or "programmatic buying", a new system for targeting consumers precisely and swiftly with online adverts
How does ERP benefit a company?
1.Integrate Financial data 2.Integrate Customer data 3.Standardization of Processes 4.Standardize Employee Information 5.Improved access to information for decision making
What percent of the original purchase price do ERP vendors typically charge for upgrades, bug fixes, etc.?
20 - 25 percent
Cell-site simulators violates which right given to US citizens through the Constitution?
4th amendment, unreasonable searches
Which of the following are reasons companies implement ERP software?
5 Major reasons why companies implement ERP Software: a. integrating financial information b. integrating customer order information c. standardizing and speeding up manufacturing processes d. reducing inventory and e. standardizing HR information.
The McKinsey & Company article, Cracking the digital shopper genome, says e-commerce companies focus on how many parts of a customer's genome?
7
A comprehensive customer-engagement effort needs to start with...
A clear vision of what a complete digital experience looks like. Making that a reality requires cracking the shopper genome—and building technology and organizational capabilities that deliver on the customer's increasingly high expectations.
What's a major problem regarding CRM and customer data gathering?
A lack of communication between everyone in the customer relationship chain can lead to an incomplete picture of the customer. Poor communication can lead to technology being implemented without proper support or buy-in from users.
What is the hailstorm?
A surveillance device that enables police officers to pinpoint people with astonishing precision.
According to BBC News, Which of the following is a media trend of young people today:
Accessing the internet to watch videos, listen to music, watch Netflix etc.
In the article, 13 Common ERP Mistakes and How to Avoid Making Them, it was observed that a failure to do ERP customer reference checks would result in dissatisfaction with the ERP system's functionality restrictions, lack of capabilities, and the impact on existing internal best practices. What action does the article recommend you take to avoid this common mistake?
Always ask for references. Request the names of at least three companies "who are in your business sector, who you can contact and discuss the software with, then call and discuss features, functionality, and challenges," he says. If the vendor can't (or won't) provide at least three names? "Walk away," unless you want to be a guinea pig.
Among what age group do nearly one third of individuals have no favorite television show?
Among older teenagers, 32% had no favorite television show.
What must an Organization do first in order for CRM to be effective?
An organization must first understand who its customers are and what their value is over a lifetime
Who did Google pay $1 Billion dollars to keep its search function the default on all devices?
Apple
Average time consumers spend online as compared to watching television is:
Average time spent online is 3 hours per day, compared to 2.1 hours
According to the article "Getting the CMO and CIO to Work as Partners, what is one way for CMO's and CIO's to collaborate more easily?
Be clear on decision governance
How can CRM be effective?
Because CRM is a strategic process that will help you better understand your customers' needs and how you can meet those needs and enhance your bottom line at the same time
ERP software is built on predefined business process, known as:
Best practices
The biggest failure point for ERP implementations is the need for change management. This is because:
Biggest ERP failure is a need to change management; this stems from a lack of proper training and infrequent communication, both lead to very high costs and inefficiencies.
Which of the following is not an added business value of CRM?
Business Value of CRM: • Improved customer satisfaction • Allows for individualization of marketing activities • Lower costs for customer acquisition and retention • Increased revenue from identifying most profitable customers and segments for marketing, cross-selling, up-selling • Superior understanding of customers • Provide a single view of customers
What is not a business value of CRM?
Business values of CRM: • Improved customer satisfaction • Allows for individualization of marketing activities • Lower costs for customer acquisition and retention • Increased revenue from identifying most profitable customers and segments for marketing, cross-selling, up-selling • Superior understanding of customers • Provide a single view of customers
Which one of the below is a part of Business values of Customer Relationship Management?
Business values of Customer Relationship Management: • Improved customer satisfaction • Allows for individualization of marketing activities • Lower costs for customer acquisition and retention • Increased revenue from identifying most profitable customers and segments for marketing, cross-selling, up-selling • Superior understanding of customers • Provide a single view of customers
According to the IT News 3 topic, which of the following is an example of a bad ad identified by Google?
By bad, Google said it was referring to ads which linked to malware, promoted fake goods or covered up website content.
How does the application, Hailstorm, track the location of users?
By mimicking a cellular tower, forcing all nearby mobile phones to reveal their unique identifying codes, known as IMSI numbers. By crosschecking the IMSI numbers of suspects' phones with those collected by "cell-site simulators", police offers can pinpoint people with astonishing precision.
What technology is decreasing among young people?
CD players, television
Big data has made ______ and ________ natural partners in organizations?
CMO's and CIO's
Why would the information gathered from CRM implementation benefit a CMO?
CMOs have an unprecedented amount of customer data, from which they need to extract insights to increase revenue and profits.
What are the goals of CIO and CMO collaboration?
CMOs need the CIO's help to turn the surfeit of customer data their companies are accumulating into increased revenue - CIOs need the CMO's to help them with better functional and technical requirements for big data initiatives
How does Customer Relationship Management add business value?
CRM adds business value by improved customer satisfaction, allowance of individualized marketing activities, lower costs for customers acquisition and retention, superior understanding of customers, a single view of customers, and increased revenue from identifying most profitable customers and segments for marketing, cross-selling, and up-selling
From the CMO/CIO article on CRM, what is the main purpose of CRM in terms of leveraging the greatest benefit for the company?
CRM is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.
From the class lectures how does Cargill use human resource analytics?
Cargill is using Human resource analytics to predict employee turnover, behavior and performance, and overall, to enhance talent acquisition and management.
In April 2014, the Baltimore police used which controversial technology in a drug drug that concluded with three men getting shot?
Cell-site simulators
How may the Fourth Amendment raise questions about the legality of Cell-Site Stimulators
Cell-site simulators go against a citizen's right to be protected against "unreasonable searches," through their ability to trace phones back to pockets, purses, houses, and other areas.
Police using advanced phone tracking technology to locate criminals is criticized for what reason?
Cell-site simulators often trace phones to pockets, purses, homes and other places protected by the Fourth Amendment's prohibition on "unreasonable searches"
What is a problem with the Hailstorm surveillance device?
Cell-site simulators often trace phones to pockets, purses, homes and other places protected by the Fourth Amendment's prohibition on "unreasonable searches".
How is "first-party" data gathered?
Collected by firms with which the user has a direct relationship.
How is the role of Human Resource Organizations changing?
Companies are using HRMS to ensure that they extract maximum value from their employees. • HR require new processes, supported by leading technologies. • Businesses now realize that a strong foundation of information about individuals is a highly valuable organizational resource.
What types of companies are at risk because of the Data Transfer issue?
Companies that regularly move data
How do Customer Relationship Management systems help businesses succeed?
Customer Relationship management helps businesses succeed because it is a strategic process that helps businesses understand their consumers' needs and how to meet those needs while enhancing their bottom-line simultaneously.
According to the CRM article, what is one problem on-demand CRM software causes to vendors?
Customization can be problematic and hosted CRM vendors' API tools can't provide the degree of integration that is possible with on-site applications
According to the article "Cracking The Digital-Shopper Genome," what are the two main elements of the ever-evolving technology landscape that must be mastered?
Data assembly and data-driven action
What functional areas does an ERP system intergrate?
Designed to integrate all departments across a company (financial management, supply chain management, manufacturing resource planning, human resource management, customer relationship management)
ERP software is designed to integrate which department across a company?
Designed to integrate all departments?
What is a form of programmatic buying?
Development has been the rise of real-time bidding, or "programmatic buying", a new system for targeting consumers precisely and swiftly with online adverts. Pantene, a shampoo by Procter & Gamble, got together with the Weather Channel to target people with ads for specific hair products to suit the weather in their postcode.
General Mills is an example of a company that uses which process?
Didn't pay attention
According to the Economist article, which of the following is a trend buoying digital advertising?
Digital advertising is being buoyed by three important trends. 1. Rise of mobile devices, which are intimately connected to their owners, have changed the way people use the internet. "It took 150 years for the newspaper industry to contract," "The desktop industry will contract because of mobile in a tenth of that time." 2. Related trend is the rise of social networks such as Facebook, Twitter and Pinterest, which have become an important navigation system for people looking for content across the web. 3. Development has been the rise of real-time bidding, or "programmatic buying", a new system for targeting consumers precisely and swiftly with online adverts.
From the article, Proctor and Gamble and Walmart, what division of business were linked due to the integration of the ERP system?
Distribution centers
According to the study done in the article from IT News 3, which one of the following is NOT a dominant internet destination for young people to access?
Dominant internet destinations include, youtube, instagram, minecraft, and Facebook.
ERP is built on predefined business process known as?
ERP is built on a predefined business process known as Best Practices- Procedures and operations deemed correct or most effective.
Which of the following is a choice for choosing an ERP vendor?
ERP software is extremely complex A company has to have access to people who know what they're doing
Based on the article "ERP definition and solution" an ERP system handles what?
ERP takes a customer order and provides a software road map for automating the different steps along the path to fulfilling it.
What are two main ways the article, Cracking the Digital Consumer, talked about cracking the Digital-Shopper Genome?
Each requires specific capabilities: the two main elements of the ever-evolving technology landscape that must be mastered are data assembly and data-driven action. Technology and People.
Companies are using HRMS to___________.
Ensure that they extract maximum value from their employees
How do the US and Europe compare when it comes to data privacy regulations?
Europe wants more stringent policies on American agencies' availability to Europeans data. EU values its privacy as highly as freedom of expression
Why did European and United States authorities begin data transfers negotiations approximately three months ago?
Europe's highest court invalidated a 15-year-old data-transfer pact, a so-called safe harbor agreement
A common mistake when implementing an ERP system is not having the right people on the team during implementation. Who should be on a well-functioning team?
Finance, operations, manufacturing, purchasing, the warehouse, and IT.
One of the strongest arguments used to implement an ERP system into a company's workforce is the benefits that come from...
Five major reasons: Integrate Financial data Integrate Customer data Standardization of Processes Standardize Employee Information Improved access to information for decision making
Which of the following is NOT one of the major reasons for companies to implement an ERP system?
Five major reasons: Integrate Financial data Integrate Customer data Standardization of Processes Standardize Employee Information Improved access to information for decision making
Which of the following is not one of the five parts of the key supply chain management processes?
Five parts are: Plan, Source, Make, Deliver, Return
For what reason did Google pay Apple $1 Billion in 2014?
For the default search engine on iOS devices
What is the impact of globalization on the supply chain?
Foreign manufacturing brings back a lot of uncertainty that supply chain systems were designed to eliminate.
From the article, "Workforce Analytics: Making the Most of a Critical Asset", the first step to maximize value of strategic workforce analytics is what?
Framing the central problem.
What are the benefits of RFID technology?
Gaining insight into ridding inefficiencies in the supply chain.
According to BBC News, which company paid Apple $1 Billion in 2014 to make their search function the default of all iOS devices?
Which search engine paid Apple to be the default search option on IOS devices?
How did Google get rid of bad advertisements from its sites ?
Google assigned 1,000 people within the company to weed out bad ads, and the number of employees doing so is increasing. Bad ads are linked to malware, promoted fake goods, or covered up website content. 780 million were removed.
Why did Google pay Apple $1 billion?
Google paid Apple $1 billion to keep its search function the default option on iOs devices.
Why did Google pay one billion dollars to Apple in 2014?
Google paid Apple $1 billion to keep its search function the default option on iOs devices.
Which of the following companies sued Apple in the IT News?
Google paid Apple 1 billion to keep default search engine.
What was the reason that Google paid Apple $1 billon?
Google paid tech rival Apple $1bn in 2014 to keep its search function the default option on iOS devices
In IT News, "Time Spent Online 'Overtakes TV'" what reason was given for the increase in time spent online
Growing access to the internet at any time and in any place, and a blurring of television content across channels and devices
Based on the findings from the BBC, children and teens are going through a "landmark change." What is this change?
Growing access to the internet at any time and in any place, and a blurring of television content across channels and devices, brings a landmark change
The police found the man who shot 3 men during a drug deal in Baltimore in 2014. What was the name of the surveillance device they used to locate him?
Hailstorm
Which of the following is true about surveillance devices such as HailStorm and StingRay?
Hailstorm is a more advanced version of the StingRay, a surveillance device that operates by mimicking a cellular tower, forcing all nearby mobile phones to reveal their unique identifying codes, known as IMSI numbers By crosschecking the IMSI numbers of suspects' phones with those collected by "cell-site simulators" such as Hailstorm and StingRay, police officers can pinpoint people with astonishing precision.
Which of the following statements is factually incorrect regarding cell-site simulators, such as Hailstorm and StringRay?
Hailstorm is a more advanced version of the StingRay, a surveillance device that operates by mimicking a cellular tower, forcing all nearby mobile phones to reveal their unique identifying codes, known as IMSI numbers By crosschecking the IMSI numbers of suspects' phones with those collected by "cell-site simulators" such as Hailstorm and StingRay, police officers can pinpoint people with astonishing precision.
Online screen time per day is now ______ than television screen time per day, along with considerably _____ children owning and playing on tablet devices.
Higher (3 hrs/day), more
According to the article "Workforce analytics: Making the most of a critical asset," which of the following is rated as the most important factor to maintaining a competitive advantage by a group of CEOs?
Human Capital
In the article "Workforce Analytics," what was the most important factor in maintaining competitive advantage according to the study of 1700+ CEO's around the globe?
Human Capital
According to the Ivey Business Journal, in a study of 1700 CEO's the most important factor in maintaining a competitive advantage is
Human capital
Which of the following is a benefit of Customer Relationship Management(CRM)?
Improved customer satisfaction •Allows for individualization of marketing activities •Lower costs for customer acquisition and retention •Increased revenue from identifying most profitable customers and segments for marketing, cross-selling, up-selling •Superior understanding of customers •Provide a single view of customers
How do Government and laws typically interact with new technology?
In regards to government and laws in regards to new technology, it's extremely important to have laws that monitor the transfer of data among companies, especially between countries. It's important to provide a reliable framework protecting the free flow of data. Tools to track suspects, like cell-site simulators must be approved by the court, and police sign non-disclosure agreements when purchasing them. Overall, it's all about protecting privacy and using technology legally.
What is a key difference between the United States and the European Union in terms of personal and privacy and rights?
In the European Union, privacy is valued as highly as freedom of expression.
In the article "CRM Definition Solutions", what is true about on-demand CRM?
In the last few years, the market for on-demand CRM has soared particularly among small and mid-sized companies, largely because of fears about the expense and complexity of large-scale on premise CRM implementations. And indeed, on-demand CRM is often a good choice for companies that want to implement standard CRM processes, are able to use out-of-the-box data structures, with little or no internal IT support, and don't require complex or real-time integration with back office systems. However, on-demand CRM software is not always as simple as the vendors would have you believe. For instance, customization can be problematic and hosted CRM vendors' API tools cannot provide the degree of integration that is possible with on-site applications. Getting a hosted CRM system working shouldn't take as long as a traditional software package, but larger and more complex rollouts can still take a year or more.
From IT News 4, one of the main concessions American officials agreed to was...
Increased oversight over American intelligence agencies' access to European data.
What is a major reason for companies to implement ERP systems?
Integrate financial data, integrate customer data, standardization of processes, standardize employee information, improved access to information for decision making
Which is a common issue with the Enterprise Resource Planning (ERP) system?
Integration of info. from multiple sources •ERP software is built on predefined business process, known as best practices •Software does not support key business functions •Imposing uniform Standard Operating Procedures - from the vendors point of view •Companies must change the way they work to conform to the software or modify software •Hard to integrating with other systems • Risks in using one vendor • High probability of failure
What is the most popular medium of entertainment for children today?
Internet
What are the issue(s) arising from online advertising?
Issues: • Consumer privacy • Another concern is how to prevent data leakage. Many companies are wary of giving third parties access to their data in case they are laxer about security or share it with competitors. • Others worry about a data breach of the vast amount of information firms have collected. "The question becomes, who is policing that? • One study found that it took only two data points to identify more than half the users. "The idea of personally identifiable information not being identifiable is completely laughable in computer-science circles," • Different countries have different standards of what data count as personal information.
What is not an issue arising from online advertising?
Issues: • Consumer privacy • Another concern is how to prevent data leakage. Many companies are wary of giving third parties access to their data in case they are laxer about security or share it with competitors. • Others worry about a data breach of the vast amount of information firms have collected. "The question becomes, who is policing that? • One study found that it took only two data points to identify more than half the users. "The idea of personally identifiable information not being identifiable is completely laughable in computer-science circles," • Different countries have different standards of what data count as personal information.
Which of these statements is not an issue with Enterprise Resource Planning?
Issues: •Integration of info. from multiple sources •ERP software is built on predefined business process, known as best practices •Software does not support key business functions •Imposing uniform Standard Operating Procedures - from the vendors point of view •Companies must change the way they work to conform to the software or modify software •Hard to integrating with other systems • Risks in using one vendor • High probability of failure
How has Hailstorm seen as a breach of civil liberties?
It can trace phones back to people's pockets, purses, houses, and more. It creates a breach of privacy and goes against the 4th amendment of "Unreasonable searches."
Why does the use of cell-site simulators raise concerns about privacy?
It can trace phones back to people's pockets, purses, houses, and more. It creates a breach of privacy and goes against the 4th amendment of "Unreasonable searches."
According to the article, "Workforce Analytics: making the most of a critical asset," workforce analytics is about:
Knowing how heads can be organized and utilized most efectively Understanding what skills are being lost, what skills are most valuable, and bow to retain those that are essential Identifying sets of competencies
According to the Supply Chain Management Definition and Solutions article, what is the relationship between ERP, CRM, and SCM?
Many SCM applications are reliant upon the kind of information that is stored inside ERP software and CRM packages
According to the article, "13 Common ERP Mistakes and How to Avoid Making Them", which of the following is a common mistake for an ERP systems?
Mistake 1: Poor planning Mistake 2: Not properly vetting ERP vendors Mistake 3: Not understanding or using key features Mistake 4: Underestimating the time and resources required Mistake 5: Not having the right people on the team from the start Mistake 6: Not setting priorities Mistake 7: Not investing in training and change management Mistake 8: Underestimating the importance of accurate data Mistake 9: Taking the kitchen sink approach Mistake 10: Not decommissioning legacy applications Mistake 11: Not having an active load testing environment Mistake 12: Ignoring third party support alternatives Mistake 13: Not having a maintenance strategy
What is a common ERP implementation mistake listed in the article "13 Common ERP Mistakes & How to Avoid Making Them"?
Mistake 1: Poor planning Mistake 2: Not properly vetting ERP vendors Mistake 3: Not understanding or using key features Mistake 4: Underestimating the time and resources required Mistake 5: Not having the right people on the team from the start Mistake 6: Not setting priorities Mistake 7: Not investing in training and change management Mistake 8: Underestimating the importance of accurate data Mistake 9: Taking the kitchen sink approach Mistake 10: Not decommissioning legacy applications Mistake 11: Not having an active load testing environment Mistake 12: Ignoring third party support alternatives Mistake 13: Not having a maintenance strategy
Which of the following are common ERP mistakes?
Mistake 1: Poor planning Mistake 2: Not properly vetting ERP vendors Mistake 3: Not understanding or using key features Mistake 4: Underestimating the time and resources required Mistake 5: Not having the right people on the team from the start Mistake 6: Not setting priorities Mistake 7: Not investing in training and change management Mistake 8: Underestimating the importance of accurate data Mistake 9: Taking the kitchen sink approach Mistake 10: Not decommissioning legacy applications Mistake 11: Not having an active load testing environment Mistake 12: Ignoring third party support alternatives Mistake 13: Not having a maintenance strategy
Which of the following is the most common way to access the internet today?
Mobile Phones
Which platform is most used by young people to access the internet?
Mobile Phones
What is the most typical way of using the internet?
Mobile Phones.
What is the most common way of accessing the internet today?
Mobile phones
What medium is contributing most to the "landmark change"?
Mobile phones. They leads to growing access to the internet at any time and in any place, and a blurring of television content across channels and devices
What problem does the article "Getting the CMO and CIO to work as partners" mention as a cause of rift between CMO's and CIO's?
Most CMO's today see marketing as the natural leader of big data efforts, while most CIOs see IT in that role
With the internet, data gathering has become:
Much easier to gather data about user because they leave traces wherever they go.
Among all television choices (including regular television channels and streaming services), which is the most popular?
Netflix
What is the most popular streaming service today?
Netflix
In the article "13 Common ERP Mistakes", it states that one common mistake can led to companies "owning a very expensive version of Excel." Which mistake made this conclusion?
Not investing in training and change management
From the article "ERP Definition and Solutions," what is ERP often referred to as?
Not sure about this one it might be, "One source of truth"
Why is it valuable to understand consumers' digital-channel preferences?
Optimize customer interactions.
Who sued Google for use of Java software without permission?
Oracle
If you are Amazon what type of end-to-end process would you most likely use?
Order to Cash
In the Article "An Introduction to ERP", which of the following factors would reap the greatest reward out of ERP?
Paying attention Return on Investment (ROI) will result in the greatest rewards. Focusing on metrics such as cost reductions, schedule performance, headcount reduction or redeployment, and quality improvements is KEYstone light.
There are two human resource system functional modules, both personnel administration and development. Which one is not personnel development?
Personnel Administration: recruitment management, personnel information management, welfare and benefit management, time management, payroll administration - Personnel development: qualification and requirement, appraisal system, development planning, career planning, succession planning, and retirement
The article "An Introduction to Supply Chain Management" introduces the basic components of supply chain. Which component is the strategic portion of SCM?
Plan
In what order does the supply chain management process occur?
Plan - Source - Make - Deliver - Return (PSMDR)
According to the article, "Supply Chain Management Definitions and Solutions", what are the five basic components of supply chain management?
Plan, Source, Make, Deliver, Return
Which one is the basic component of Supply Chain Management ?
Plan, source, make deliver, return
According to Supply Chain Management Definitions and Solutions, the 5 basic components of SCM are:
Plan, source, make, deliver, return
In the Supply Chain Management Definitions and Solutions article it listed the five basic components of Supply Chain Management. Which of the following below are a included in the five basic components?
Plan, source, make, deliver, return
According to the article "13 common ERP mistakes and how to avoid making them," which is a common ERP mistake
Poor planning, not properly vetting ERP vendors, not understanding or using key features, underestimating the time and resources required, not having the right people on the team from the start, not setting priorities, not investing in training and change management, underestimating the importance of accurate data, taking the kitchen sink approach, not decommissioning legacy applications, not having an active load testing environment, ignoring third-party support alternatives
What is ERP built around?
Predefined business process, known as best practices
Which of the following are prerequisites to success for getting the CMO and CIO to work as partners?
Prerequisites: -Be clear on decision governance -Build the right teams -Provide transparency -Hire IT and marketing translators -Learn to drive before you fly • A successful partnership, requires that marketing be able to define business goals and use cases of any analytics initiative. IT needs to provide feasibility, cost, options, time, and priorities.
From the SCM lecture slides, which two companies partnered for supply chain collaboration?
Procter and Gamble, and Walmart
Which of the following statements is true regarding the deal between negotiators of the European Union and United States?
Read IT News 4
According to the article "An Introduction to CRM", what is one of the goals of CRM?
Retaining existing customers and discovering new ones
There are two main vendors in the ERP industry. What are the two companies?
SAP and Oracle
Which area of the ERP system architecture do these belong to: orders, return requests, price changes.
Sales and Marketing
Which of these are part of the "360 Degree View" in CRM?
Sales, marketing, and service
What are the three components that surround the customer in the 360 Degree View model?
Sales, service, and marketing
Which of the following is not one of the six steps for maximizing the value of strategic workforce analytics?
Six Steps: Frame the Central Problem Apply a Conceptual Model to Guide the Analysis Capture Relevant Data Apply Analytical Methods Present Statistical Findings to Stakeholders Define Action Steps to Implement the Solution
Which of the following is not the one of six steps for maximizing the value of Strategic Workforce Analytics?
Six Steps: Frame the Central Problem Apply a Conceptual Model to Guide the Analysis Capture Relevant Data Apply Analytical Methods Present Statistical Findings to Stakeholders Define Action Steps to Implement the Solution
Which of the following is one of the six steps for maximizing the value of strategic workforce analytics?
Six Steps: Frame the Central Problem Apply a Conceptual Model to Guide the Analysis Capture Relevant Data Apply Analytical Methods Present Statistical Findings to Stakeholders Define Action Steps to Implement the Solution
Which one of the following is not one of the steps for maximizing the value of strategic workforce analytics?
Six steps for maximizing the value of strategic workforce analysis: Frame the Central Problem Apply a Conceptual Model to Guide the Analysis Capture Relevant Data Apply Analytical Methods Present Statistical Findings to Stakeholders Define Action Steps to Implement the Solution
What is considered a cost of implementing ERP?
Software, hardware, consultants, customization, integration, staffing - subject matter experts, testing, data conversion, training, business interruption, never ends - updates, additions, upgrades
Which of the following is a cost of implementing ERP?
Software, hardware, consultants, customization, integration, staffing - subject matter experts, testing, data conversion, training, business interruption, never ends - updates, additions, upgrades
Which of these describe surveillance systems like Hailstorm?
StingRay
Whose surveillance is EU's concern that led to a sticking point in ratifying a data transfer agreement?
Surveillance from the American Government led to a sticking point in ratifying a data transfer agreement. Sticking Point: Protection from American government and how European's can seek legal remedies in American courts.
The 360 Degree View of customer service includes which three elements?
The 360 Degree View of Customer Service includes Sales, Marketing, and Service.
Which of the following is a way the United States has proposed to resolve the Data Transfer issue?
The U.S. will create an ombudsman within the State Department to deal with complaints and enquiries forwarded by EU data protection agencies
From the article "Supply Chain Management Definition and Solutions", the payoff of timely and accurate supply chain information is the ability to...
The ability to make or ship only as much of a product as there is a market for.
What is one of the ways that the advertising industry obtains its data?
The advertising industry obtains its data in two main ways. - "First-party" data are collected by firms with which the user has a direct relationship. - "Third-party" data are gathered by thousands of specialist firms across the web. "BlueKai, for example, compiles around 1 billion profiles of potential customers around the world, each with an average of 50 attributes.
What problem does Google face that was discussed in IT News 3?
The court proceedings in question regard a lawsuit by Oracle Corp. in which the firm claims that Google used its Java software to develop Android but failed to pay for it. b. Cost—paying to be default search function, benefit—very lucrative to be the browser of choice
What is the first step in maximizing the value of strategic workforce analytics?
The first step in maximizing the strategic value of Workforce analytics is framing the central problem.
From the article "An Introduction to Supply Chain Management," which are the five basic components of supply chain management?
The five basic components of SCM are A. Plan (strategy) B. Source (Choosing Suppliers to deliver goods and services) C. Make (Manufacturing- most metric intensive step because of measuring quality) D. Deliver (Logistics- coordination of customer receipts) E. Return (Creating a comprehensive and flexible network for receiving excess and defective products)
What did the court rule in the US and EU privacy shield negotiations?
The judges ruled that Europeans' data was not sufficiently protected when being transferred to the U.S.
Why the previous transfer pact was invalidated by the Europe's highest court
The judges ruled that Europeans' data was not sufficiently protected when being transferred to the United States.
From the "Supply Chain Management" article, what is the main impact of globalization on the supply chain?
The main impact of globalization on the supply chain is reducing costs from low-cost-labor in different countries.
From the article on Human Resource Information Systems, what has the availability of microcomputers and user-friendly software done for human resource managers?
The ready availability of microcomputers and relatively user friendly software means, that to an increasing extent, human resource managers are no longer dependent on information system professionals to develop and implement applications (which might be assigned a lower priority than other management functions).
Which of these BEST describes the "landmark change" discussed in IT News 3?
The switch from conventional TV to spending time playing and socializing online
What are the two main elements of the ever-evolving technology landscape that must be mastered?
The two main elements of the ever-evolving technology landscape that must be mastered are data assembly and data-driven action.
What was a benefit to P&G and Walmart's collaboration as stated in the article "Supply chain management definition and solutions"?
There's no need to keep products piled up in warehouses awaiting Wal-Mart's call. Invoicing and payments happen automatically too. The system saves P&G so much in time, reduced inventory and lower order-processing costs that it can afford to give Wal-Mart "low, everyday prices" without putting itself out of business.
In the article, most CIOs who have attempted to implement Supply-Chain applications claim that they are glad...
They are glad that they did ERP first
In order for Customer Relationship Management (CRM) to be effective, what must organizations first do?
They must first understand who its customers are and what their value is over a lifetime.
Which of the following is true about police use of cell-site simulators to pinpoint an individual's location?
They use hailstorm to crosscheck suspect numbers with cell towers to accurately locate an individual.
Which of the following is true regarding cell-site simulators?
They use hailstorm to crosscheck suspect numbers with cell towers to accurately locate an individual.
How do firms gather and track data of individuals?
They use the internet to gather and track data. • The advertising industry obtains its data in two main ways. - "First-party" data are collected by firms with which the user has a direct relationship. - "Third-party" data are gathered by thousands of specialist firms across the web. "BlueKai, for example, compiles around 1 billion profiles of potential customers around the world, each with an average of 50 attributes.
How could the prevention of data transfer across countries affect Facebook's business model?
They would have to come up with a new business model that satisfies the demands of the EU: to stop some transfers of personal data of its users to the U.S. and to change the way it handles the data of users and non-users visiting its website.
From the article "Juvenile Viewing Tipping Point" what did the study say is "taking over" TV?
This year's findings are being claimed as a tipping point with children switching from conventional television to spending time online.
Enterprise Resource Planning software is designed to do what?
To integrate all departments and functions across a company into a single computer system to streamline workflow and cut costs
One of the major reasons why companies undertake ERP is to..?
To integrate all departments and functions across a company into a single computer system to streamline workflow and cut costs
What is the main goal of ERP software?
To integrate all departments and functions across a company into a single computer system.
Why did Google pay its technology rival, Apple, 1 billion dollars in 2014?
To keep its search bar function as the default option on the iPhone
The "Privacy Shield" placed stronger obligations on U.S. companies to protect who?
To protect European's personal data and ensure stronger monitoring and enforcement by US agencies
In the article, "Getting the CMO and CIO to work as partners," what factor(s) are needed to be known in order to succeed in big data and advanced analysis?
Understand specifically what you want Be able to define business goals and use cases
From the article "An Introduction to Supply Chain Management", which two companies built a software system that linked their distribution centers and vastly improve supply chain efficiency?
Walmart and Procter & Gamble
Which State passed the laws requiring their police forces to get warrants before using cell-site simulators?
Washington State, California, Virginia, Minnesota, and Utah have passed laws requiring their police forces to seek warrants before using cell-site simulators.
When do law enforcement departments have the RIGHT to track the location of criminals?
When police forces seek warrants before using cell-site simulators
From the article "Human Resource Information System," which is a benefit of Human Resource Management Systems?
With increased access to information on their employees, organizations can incorporate processes for leveraging worker skills across the enterprise which in turn allows them to be more flexible. Firms with an in-depth view of employee competencies across regions or markets can immediately locate 'best-fit' candidates, identify and resolve skill shortages, and re-allocate resources in response to changing conditions.
Which of the following is a benefit of a Human Resource Management System? What can firms with an in-depth view of employee competencies across regions or markets do?
With increased access to information on their employees, organizations can incorporate processes for leveraging worker skills across the enterprise which in turn allows them to be more flexible. Firms with an in-depth view of employee competencies across regions or markets can immediately locate 'best-fit' candidates, identify and resolve skill shortages, and re-allocate resources in response to changing conditions.
According to the workforce analytics article, workforce analytics are most successful when applied to what?
Workforce analytics is most successful when applied to an immediate and pressing business problem whose solution is critical to competitive success.
What is the dominant destination on the internet for young people to access?
YouTube
Which is the most dominant destination to young people among these applications?
YouTube
Which of the following is the MOST dominant internet destination of young people, according to the BBC article
YouTube
What was considered a "landmark change" among people, as talked about in IT News 3?
Young people are spending more time playing and socializing online than watching television programs, described as a "landmark change"
Which of these is the most popular internet destination for young people?
Youtube (most dominant), snapchat, instagram, minecract, facebook
What are some people concerned about in regards to the covert use of cell-site simulators?
a. Cell-site simulators often trace phones to pockets, purses, homes and other places protected by the Fourth Amendment's prohibition on "unreasonable searches". i. Claim that the secrecy around cell-site simulators is unjustified
Which of the following is correct about how courts take aim at technology used by police?
a. Some states have passes laws requiring their police forices to seek warrants before using cell-cite simulators b. Law-enforcement agencies rarely seek explicit court approval to employ cell-site simulators, and rarely admit to using them after the fact. As a condition for purchasing them, state and local police forces must sign strict non-disclosure agreements with the FBI, since the more information is made public about cell-site simulators, the more "adversaries" will adapt to them.
780 millions "bad" advertisements were removed from google sites last year. These advertisements were categorized as:
ads which linked to malware, promoted fake goods or covered up website content.
Google recently removed 780 million "bad ads." Google defines "bad" as which of the following?
ads which linked to malware, promoted fake goods or covered up website content.
When talking about removing "bad ads," from its website, Google was referring to advertisements which...
ads which linked to malware, promoted fake goods or covered up website content.
Which of the following are considered "bad ads" by Google?
ads which linked to malware, promoted fake goods or covered up website content.
Why is the free flow of data between the European Union and the U.S. essential?
because it provides a reliable framework for international data transfers.
In the Common ERP Mistakes article one mistake a business can make is by taking the kitchen sink approach, in which a business assumes ERP can run the company end-to-end. To avoid this mistake companies should focus on implementing ERP to optimize what?
companies should focus on implementing ERP to optimize value chain and to trace costs.
In the European Union, privacy is valued as highly as ________?
freedom of expression
According to the IT News 3 topic, what is one reason why more children are going online versus watching TV?
increase in tablet computer ownership
What is the purpose of implementing an ERP system?
integrate data
According to the article, ERP Definition and Solutions, which of the following are benefits of implementing an ERP system?
integrating information to improve business processes
Information containing shipment dates and schedules would be under which part of the centralized database of an ERP?
manufacturing and production
What is the most common way of accessing the Internet?
mobile phone.
Which of the following reasons is true about why the European Union is concerned about the privacy of data shared between the US and EU?
need to read IT News 4
General Electric and Google could find themselves in "murky waters" without the ________? (Please choose best answer)
new Privacy Shield
Which of the following statements is factually incorrect?
nothing
What kind of method does Hailstorm use to track down the suspect's phone?
operates by mimicking a cellular tower, forcing all nearby mobile phones to reveal their unique identifying codes, known as IMSI numbers
ERP systems are built around standardized _________. Additionally, most ERP vendors discourage their customers from customizing an ERP system. This is mainly due to the fact that ________.
processes, ERP systems are very complex
Real-time bidding is a form of what type of buying?
programmatic, which means using computers to sell advertising space.
In the "An Introduction to CRM" article, which of the following is a way that a business can increase revenues by using an effective CRM strategy?
providing services and products that are exactly what your customers want offering better customer service cross selling products more effectively helping sales staff close deals faster retaining existing customers and discovering new ones
In the article "Cracking the digital-Shopper genome," which of the following is an example of "first party" customer data?
purchase history, service interaction, website-navigation behaviors, and social-media conversations
From The Economist article, Little Brother, which of the following has done extreme personalization in advertising the longest?
search advertising (Google, Yahoo)
According to the IT News 3 topic, the study states what as an online activity of older children?
streaming online - netflix
According to the economist article, what has given the biggest rise to digital advertising?
technology
From the Supply Chain Management Definition and Solutions article, what is the main goal of SCM software?
the combination of art and science that goes into improving the way your company finds the raw components it needs to make a product or service and deliver it to customers
What did Oracle Corp. file a lawsuit against Google for?
the firm claims that Google used its Java software to develop Android but failed to pay for it.
What is the most common way of accessing the internet?
the mobile phone. it is described as "near universal" among young people.
When Procter and Gamble's products run low at the distribution centers, what happens next?
the system sends an automatic alert to P&G to ship more products
How does google describe "bad Ad's"
to ads which linked to malware, promoted fake goods or covered up website content.
What is the dominant online destination for young people?
youtube
What one of the factors in Great Britain surrounding young people and television programs is not correct?
• Great Britain - Young people are spending more time playing and socializing online than watching television programs, described as a "landmark change". • Among those watching TV, the Netflix on-demand service was more popular than any conventional television channel. • There was also a surge in children's ownership of tablet computers, up by 50% compared with last year. Now owned by 67% of youngsters, with the iPad by far the most widespread. • The annual media monitoring report, 5 to 16-year-olds, has been following children's viewing behavior since the mid-90s. • This year's findings are being claimed as a tipping point with children switching from conventional television to spending time online. • The average time spent online is now 3 hours per day, compared with 2.1 hours watching television • Among older teenagers in the survey there is an even more pronounced switch away from television. • Among this age group, 32% had no favorite television program. • Among television services, Netflix emerged as the most popular choice - overtaking all the conventional channels.
Which one of the factors in Great Britain surrounding young people and television programs is NOT correct?
• Great Britain - Young people are spending more time playing and socializing online than watching television programs, described as a "landmark change". • Among those watching TV, the Netflix on-demand service was more popular than any conventional television channel. • There was also a surge in children's ownership of tablet computers, up by 50% compared with last year. Now owned by 67% of youngsters, with the iPad by far the most widespread. • The annual media monitoring report, 5 to 16-year-olds, has been following children's viewing behavior since the mid-90s. • This year's findings are being claimed as a tipping point with children switching from conventional television to spending time online. • The average time spent online is now 3 hours per day, compared with 2.1 hours watching television • Among older teenagers in the survey there is an even more pronounced switch away from television. • Among this age group, 32% had no favorite television program. • Among television services, Netflix emerged as the most popular choice - overtaking all the conventional channels.
Which one of these is considered to be a "bad" advertisement by Google?
•By bad, Google said it was referring to ads which linked to malware, promoted fake goods or covered up website conten
What is one of the issues with ERP?
•Integration of info. from multiple sources •ERP software is built on predefined business process, known as best practices •Software does not support key business functions •Imposing uniform Standard Operating Procedures - from the vendors point of view •Companies must change the way they work to conform to the software or modify software •Hard to integrating with other systems • Risks in using one vendor • High probability of failure
