Inf exam

A positioning statement is usually around:

1-2 sentences

Which of the following characterizes student-athlete macro influencers?

100K to 1M social media followers

Influencer endorsements of products and services are typically reserved for those who have over how many followers?

200,000

Which of the following characterizes student-athlete nano influencers?

<1K to 10K social media followers

Which of the following is not a typical element of an elevator story?

Dislikes

Which of the following is not typically included in a media kit?

Employment history

True or False: A brand audit should be conducted once a year to record how your brand was perceived in the past year

False

True or False: Only Division I athletes are able to make money from endorsements and usage of name, image, and likeness.

False

True or False: Writing your brand positioning statement starts with formulating the message you want to communicate to potential NIL partners

False

True or False: You should wait at least two days to respond to a deal you are interested in.

False

True or False: Your elevator story is your life story and should be more than a minute long

False

What is the final step in your name, image, and likeness efforts?

Having a plan and schedule

Which of the following is not one of the final four elements that should be included in a one-page marketing plan?

Ideas for future marketing strategies

____________ is material that engages your audience and holds their attention

Interesting content

Which of the following is not part of the criteria for SMART goals?

Marketable

Your hook is the most ________ part about you

Memorable

Which of the following is not a step in the clean-up process of social media?

Only clean up the social media accounts that have the most followers and views

A(n) __________ is a presentation where the opportunity and benefits are shared with the business or individual, usually in a few sentences, followed by additional reinforcing information

Pitch

Which of the following elements of SMART goals is associated with goals that are reasonable and results-based?

Relevant

Which question should you ask when you are creating your own merchandise?

Should I create a logo and imaging?

Which of the following refers to the group of consumers targeted as likely purchasers?

Target audience

Which of the following is not an item on checklist for contract evaluation?

The contract must be contingent on your initial or continued enrollment at the university

Which of the following is not true of influencers?

They cannot be politicians or industry experts

True or False: An elevator story includes your identifier, with adjectives, followed by other identifying interests

True

True or False: The key for a student-athlete to win with NIL is to have a positive brand with obvious benefits for potential sponsors, businesses, and individuals.

True

True or False: Your public persona is the personality you present in public

True

Which of the following is not a question you should answer when writing your story?

Who is your biggest inspiration?

Which of the following is not one of the first four elements that should be included in a one-page marketing plan?

Your graduation date

Which of the following is not an element you should include in your communications calendar?

Your highest performing post

A(n) ________________ is a blueprint that helps to identify and develop prospective NIL deals.

entrepreneurial opportunity map

Connection, WIIFT, pitch, and fee are included in which of the following?

entrepreneurial opportunity map

True or False: A communication channel can only be social media platforms

false

True or False: A target market is not specific and does not have a well-defined segment of consumers.

false

True or False: An influencer does not have the power to affect the purchasing decisions of others

false

True or False: Engagement rate is the number of new social media followers on a particular platform divided by total followers in a specific period of time

false

True or False: For the majority of college athletes, NIL is an automatic source of passive income.

false

True or False: Having attainable goals means that goals should have an indicator and method for tracking progress

false

True or False: Influencer marketing is a form of social media marketing involving brand endorsements of products and services

false

True or False: Student-athletes who are establishing their differentiation should not create their own merchandise

false

True or False: The first thing to do when generating a pitch is to share what's in it for them

false

True or False: You don't need to have a lawyer or other authority evaluate your contract

false

True or False: You must create a media kit on your own, without the help of any additional resources.

false

True or False: You should create specific buyer personas before looking at your social media insights and analytics.

false

True or False: You should never use location tags when you post

false

True or False: You should post on social media only once or twice a month

false

Most student-athletes fall into the category of_______ influencers

micro

A brand audit should ultimately be conducted_________.

monthly

Which of the following is often used in contract deals and prohibits immoral, deceptive, scandalous, or obscene behavior?

morality clause

The question, "What are trends you could capitalize on?" helps you in which element of a SWOT analysis?

opportunities

Making a pitch is all about:

preparation

Which of the following is not a typical element of a pitch?

promotion

Your ___________ is the beliefs, opinions, and words that others use to describe you

reputation

Finding your most engaged followers and fans is which step of creating a buyer persona?

step 1

Creating your audience builder is which step of creating a buyer persona?

step 5

Which of the following is an opportunity for student-athletes that allows them to make money off a trademarked logo?

team-specific details

True or False: A SWOT analysis is a strategic planning method used to help a person identify strengths, weaknesses, opportunities, and threats

true

True or False: A brand hook is a memorable angle that grabs attention, creates interest, and engages an audience

true

True or False: A brand influencer is an individual who leverages their social media connections and position to engage and connect audiences and brands

true

True or False: A brand is the perception of a product, service, organization, or individual.

true

True or False: A communications calendar should help you prepare for the next ten to 12 posts

true

True or False: A media kit is a digital overview that tells businesses and brands key information about your personal brand

true

True or False: A student-athlete has a personal brand that consists of their name, image, and likeness and the perception others have of them.

true

True or False: Algorithms are the set of rules used by each social media platform to rank, sort, and recommend content based on relevancy, preferences, and previous social media interests.

true

True or False: An athlepreneur is an athlete and entrepreneur and is now your new persona.

true

True or False: An entrepreneur is an individual who creates a new business opportunity

true

True or False: Brand goals describe what you expect to accomplish with your brand over a specific period of time.

true

True or False: Building a strong brand is the key to engaging and increasing your followers and fans

true

True or False: Influence is often measured by the number of followers on social media platforms

true

True or False: One way you can find help for your NIL efforts is by reaching out to your school's Marketing Club or Marketing Department in the business school

true

True or False: Positioning is a summary of the important attributes you want to share about your brand, such as your skills and passion

true

True or False: Student-athletes often have a short window to take advantage of their status and name, image, and likeness

true

True or False: Target marketing begins with establishing a market segmentation

true

True or False: The most important question in finding your brand voice starts with your"why."

true

True or False: Using an influencer calculator is a good way to calculate pricing strategies

true

True or False: What student-athletes need is an influential personal brand that a business can measure

true

True or False: You should always consult a lawyer or other contract authority before signing any contract

true

True or False: You will often have multiple buyer personas based on your different target audiences

true

True or False: Your brand voice should be consistent across all channels

true

make it a habit to check emails at least:

twice a day

The question, "What are areas for improvement?" helps you in which element of a SWOT analysis?

weakness

your brand voice should:

All of these are correct

Which of the following is not an example of an NIL opportunity for student-athletes?

All of these are opportunities

A _________________ is an agreement between brands with the purpose of helping one another increase brand exposure, find new customers, break into new markets, and add a special buzz or appeal to products or services.

Brand partnership

Segmentation creates subsets of a market based on which of the following?

all of these are correct

When developing your buyer persona profile, you should include which of the following demographic information?

all of these are correct

Which of the following is not a strategy for consistent implementation?

be complex

When developing your buyer persona profile, which of the following is not a category you should include?

browsing history

______________ in personal branding is about finding your unique voice and sharing it authentically on all communication channel

differentation