Information Systems- Ch. 9-10, 13-15 Quiz
While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them. True/False
False
Information systems development projects fail at a startlingly high rate. True/False
True
_____ are individuals often employed by organizations to review community website content in order to prune excessive contributions, move commentary to the best location, and edit as necessary. A. Wikimasters B. System administrators C. Astroturfers D. Database administrators E. Web masters
A
Android is a software product developed by Google that allows cell phone manufacturers to control hardware and establishes standards for developing and executing applications on its platform. Android is thus an example of a(n) _____. A. operating system B. programming language C. user interface D. distributed system E. database management system
A
A(n) _____ is an application that includes an editor, a debugger, and a compiler, among other tools. A. programming language B. integrated development environment C. operating system D. extensible markup language E. enterprise resource planning system
B
Advertisement and sponsorship's are components of: A. earned media. B. paid media. C. earned media. D. peer production. E. social media.
B
Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services. A. Paid B. Earned C. Owned D. Mainstream
B
The long tail nature of the blogging phenomenon is demonstrated by: A. many blogs, which are more popular than most mainstream media publications. B. the niche content that is discoverable through search engines and that is often shared via other types of social media. C. most popular blogs offering cutting-edge news and commentary on a wide range of political, social, and economic topics. D. the higher valuation of many top-ranked blogs, compared to that of publicly traded papers. E. top blogs operating on shoestring budgets, yet snaring several hundred thousand dollars a month in ad revenue.
B
Which of the following is *not* true regarding the competitive dynamics of most sharing economy marketplaces? A. Ratings represent a switching cost built over time by early participants in sharing economy marketplaces. B. Late-movers have a substantial advantage in this market since inventory should be cheaper to acquire for those firms that have entered markets more recently. C. Network effects should grow over time, favoring firms that got a successful, early start over rivals who arrived late doing the same thing. D. These are two-sided markets. E. None of the above - all statements are true.
B
Which of the following is one of the characteristics of using software as a service model? A. Longer deployment times B. Scalable systems C. Fixed operating expenses D. Heightened financial risk E. Higher maintenance costs
B
Which of the following sets of software represents the constituents of the LAMP stack? A. LimeWire, Acrobat Reader, Mozilla, Python B. Linux, Apache, MySQL, Perl C. Lingo, Afnix, Moby, PPL D. Linux, Android, Mac OS X, PHP E. LimeWire, AppleScript, MATLAB, Photoshop
B
Which of the following statements about blogging is true? A. Firms can ignore blogs without any consequences because blogs do not reflect real concerns of people. B. Blog comments can be a hothouse for spam and the disgruntled. C. Despite their popularity, blogs do not offer more detail than mainstream media outlets do. D. Newspapers offer greater depth than blogs. E. Current and archived posts are not easily searchable in blogs.
B
_____ are links in a blog post that refer readers back to cited sources. A. Blog rolls B. Trackbacks C. Virtual world D. Blogospheres E. Folksonomies
B
_____ perform the work that users and firms are directly interested in accomplishing and can be thought of as places where a user's real work is done. A. Emulators B. Applications C. Platforms D. Embedded systems E. Operating systems
B
A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to: A. SnapChat. B. WhatsApp. C. StackOverflow. D. Twitter. E. Orkut
C
Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb's CEO gather additional intelligence on how the firm was being used? A. He bought several apartments to rent out under Airbnb B. He became an Uber driver C. He lived out of Airbnb rentals full time D. He became a bell hop at a San Francisco Hilton Hotel E. All of the above
C
Microsoft's Xbox operating system provides Xbox programmers with a set of common standards to use to access controllers, the Kinect motion sensor, play sounds, draw graphics, save files, and more. Without this, games would: A. be more reliable. B. be a lot easier to write. C. cost more. D. look same. E. not be restricted to just Microsoft's platforms.
C
Software (often on firmware) designed to make physical products and devices "smarter" by doing things like sharing usage information, helping diagnose problems, indicating maintenance schedules, providing alerts, or enabling devices to take orders from other systems is referred to as ___________. A. Desktop software programs B. Enterprise Resource Planning systems C. Embedded systems D. Multi-threaded E. Application servers
C
Unlike Facebook, where most users must approve "friends" before they can see status updates, Twitter's default setting allows for _____ following. A. syndicated B. linear C. asymmetrical D. intermittent E. precluded F. none of the above
C
Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of: A. what you see is what you get. B. political correctness. C. neutral point of view. D. public disclosure. E. respect for universal human rights.
C
What is the difference between collaborative consumption firms Zilok and Chegg. A. Zilok has gone public, Chegg hasn't. B. Zilok is a service where a person comes to your home to complete a task, Chegg is a rental firm. C. Zilok provides inventory provided by participating 'citizen suppliers', Chegg owns its own inventory. D. Zilok is the European equivalent of Chegg. E. Zilok was purchased by Chegg underscoring the 'winner take all' dynamics of these markets.
C
App stores are exclusively focused on smart-phone markets. True/False
False
Blog posts are listed in forward order of creation, making it easy to see the most recent content. True/False
False
Blogs are used to collaborate on common tasks or to create a common knowledge base. True/False
False
Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas. True/False
False
Building brands on line can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns. True/False
False
Communication between people results in time saving, cost reductions, and fewer errors than communication between computers. True/False
False
Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting. True/False
False
EDI is easier to code and more robust than XML because it can be extended. True/False
False
Enterprise Resource Planning software has proven popular in part because the standardization these products impose makes them exceptionally easy to deploy. True/False
False
Firms classified as being part of the sharing economy and collaborative consumption are still considered too risky to attract substantial venture capital investment. True/False
False
Java programmers write code with specific commands for different operating systems, such as Windows, Mac OS X, and Linux. True/False
False
Organizations that have created a robust set of Web services and APIs around their processes and procedures are often said to have a service-independent architecture. True/False
False
Payment continues to represent a barrier to widespread adoption of the sharing economy, since many consumers feel uncomfortable exchanging cash or financial information with strangers. True/False
False
Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video. True/False
False
SaaS offerings usually work well when the bulk of computing happens at the client end of a distributed system. True/False
False
Standardizing business processes in software that others can buy means that those functions are difficult for competitors to match. True/False
False
Surge pricing allows Uber to increase the supply of drivers when demand is high. True/False
False
The more application software that is available for a platform, the less valuable it potentially becomes. True/False
False
The varied and heterogeneous look, feel, and functionality that operating systems enforce across various programs help make it easier for users to learn new software. True/False
False
Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models. True/False
False
While some fear Airbnb is taking jobs away from hotel chains, the firm is also creating jobs and driving demand for a whole array of platform-enhancing services, including photographers, key-exchange coordinators, in-home chefs, house cleaners, and ride-sharing services. True/False
False
While unions and hotel chains might not like Airbnb and feel threatened by its offerings, Airbnb is legal in nearly every market worldwide since private citizens are fully empowered to rent property that they own. True/False
False
A PC, laptop, or any other small computer can be set up to run server software. True/False
True
A company does not have to install all of the modules of an ERP suite, but it might add functions over time. True/False
True
A firm can mix and match components, linking software the firm has written with modules purchased from different enterprise software vendors. True/False
True
A firm's information systems can influence the likelihood of partnering with other firms, and its attractiveness as a merger or acquisition target. True/False
True
Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character. True/False
True
Desktop applications are typically designed for a single user. True/False
True
Expedia used APIs to increase the distribution of travel products that it sells, relying on partners to plug into its technology and inventory. True/False
True
Firms that want significant control over the operating system and applications they put 'in the cloud' should choose an IaaS service over an SaaS offering. True/False
True
If eBay and Craigslist are included, some 40 percent of the US and Canadian population have participated in the sharing economy. True/False
True
Java is not preferred for programming fast-executing, native desktop applications. True/False
True
Managers who understand software are better equipped to harness the possibilities and impact of technology. True/False
True
Many SaaS vendors have improved system customization options and integration with standard software packages. True/False
True
Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness. True/False
True
Most messages sent between Web services are coded in XML. True/False
True
Social media refers to content that is peer produced and shared online. True/False
True
Social networking feeds are at times controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action. True/False
True
The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks. True/False
True
The version history and roll back features of wikis is considered to be more clear, allowing users to be able to see who made what edits, than collaborating simultaneously in a tool such as Google Docs or Office365 True/False
True
Uber prices services according to demand. This allows the company to increase rates during peak periods in order to attract more potential suppliers into the market to meet demand. True/False
True
Uber's CEO views itself as software platform for shipping and logistics. True/False
True
Cloud computing refers to: A. replacing computing resources with services provided over the Internet. B. a technology that can make a single computer behave like many separate computers. C. designing computers with many microprocessors that work together, simultaneously, to solve problems. D. designing microprocessors with two or more calculating processor cores on the same piece of silicon. E. manufacturing semiconductors as a stack of multiple, interconnected layers instead of in one flat plane.
A
If a computer system can be equated to a layered cake, which of the following combinations represents the computer system in the bottom-to-top order? A. Hardware, operating system, application, user B. User, application, hardware, operating system C. User, operating system, hardware, application D. Application, operating system, hardware, user E. Operating system, hardware, user, application
A
Installing a complex set of an organization's legacy systems on third-party hardware can be a brutal challenge. For that reason we can expect most cloud computing efforts to focus on: A. new software development projects. B. bettering the options for old software. C. improving quality of existing code. D. migrating to a set of robust and well-defined standards. E. the development of large pools of in-house specially suited hardware.
A
Open source software products often have fewer bugs than their commercial counterparts because of the: A. large number of persons who have looked at the code. B. stringent quality checks undertaken by the original developers. C. emphasis placed on technological superiority of OSS products. D. relatively poorer standards of commercially programmed software. E. pyramidal programming practice followed by OSS developers.
A
Which of the following is *not* an example of larger, conventional firms working with sharing economy startups? A. Apple's purchase of Beats to give new musical artists more exposure. B. Condé Nast's investment in Rent the Runway. C. Google's investment in Uber. D. Walgreens' partnership with TaskRabbit. E. W Hotel partnering with Desks Near Me.
A
Which of the following is an operating system? A. Linux B. USB 2.0 C. Microsoft Access D. Notepad E. Wi-Fi
A
Which of the following is one of the reasons for the failure of technology projects? A. Inadequate testing of systems before deployment B. Insufficient expenditure on information systems C. Use of matured technology D. Prolonged project periods E. Disallowing "feature creep" during development
A
Which of the following is true of scripting languages? A. They are often designed to be interpreted within their applications. B. They are compiled to run directly by a microprocessor. C. They typically execute outside an application. D. They are faster than the development efforts found in most commercial software. E. Most of these languages are complicated with respect to user friendliness.
A
Which of the following refers to a variant of utility computing where vendors provide the operating system and supporting software like database management systems but where client firms write their own code? A. Platform as a service B. Host service vendor C. Software as a service D. Application service provider E. Infrastructure as a service
A
_____ allow(s) a server to run what amounts to a copy of a PC-OS, applications, and all-and simply deliver an image of what's executing to the remote device. A. Virtual desktops B. Cloudbursting C. Hardware clouds D. Vertical niches E. Black swans
A
_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments. A. Microblogs B. Wikis C. Folksonomies D. Blogs E. Torrents
A
What is the likely implication of a large and active wiki community? A. It becomes easier for most users to contribute without training or knowledge of arcane code or markup language. B. It makes it easier to maintain a history of any changes so they can be compared and rolled back as needed. C. It becomes more likely that content is up-to-date and errors are quickly corrected. D. It becomes more difficult to track alterations made to data by users and errors can creep in owing to that. E. It removes boundaries between functional areas and flattens preexisting hierarchies between user classes.
C
Which of the following characteristics is said to be Java's biggest selling point? A. Open source nature B. Interpretability C. Platform independence D. Service-oriented architecture E. Data portability
C
Which of the following technologies is being used to replace the older EDI for specifying data standards? A. Integrated development environment B. Hypertext transfer protocol C. Extensible markup language D. File transfer protocol E. Sequential query language
C
_____ are software systems designed to support interoperable machine-to-machine interaction over a network. A. Scripting languages B. Client-servers C. Web services D. Caches E. Business intelligence systems
C
A prediction market involves: A. leveraging customers to virally promote a firm's products or services. B. aggregating the opinions of a specialized group of experts who analyze a problem and suggest solutions. C. making calculated estimates on the prices of goods and services based on the speculation of a group of experts. D. polling a diverse crowd and aggregating opinions to form a forecast of an eventual outcome. E. trading on essential goods and services with a view of making a profit by hiking prices at a time of high demand.
D
Firmware refers to: A. computer hardware elements visible to the human eye. B. control software stored on removable discs. C. control software stored on hard drives. D. control software stored on nonvolatile memory chips. E. computer hardware elements invisible to the human eye.
D
The controversial nature of feeds is because of: A. phishing concerns. B. bandwidth concerns. C. congestion concerns. D. privacy concerns. E. propriety concerns.
D
The scalability of a software product is defined as the: A. capability to continue operations even if a component fails. B. long-term market viability of a software product. C. ability to take advantage of complementary products developed for a prior generation of technology. D. ability to be easily expanded to manage workload increases. E. ability to replace a technically superior product upon market inception.
D
Which of the following functions is likely to be performed by enterprise software? A. Word processing B. Spreadsheet accounting C. Making PowerPoint presentations D. Inventory tracking E. Internet browsing
D
Which of the following statements is true about Airbnb's revenue model? A. Airbnb currently does not make money via transactions, only from advertising listings on its website. B. Airbnb only charges property owners who rent on the website. C. Airbnb only charges guests who rent on the website. D. Airbnb charges both property owners and guests as part of transactions on their website. E. Airbnb doesn't charge transactions for the three years after it enters a market, so as to generate two-sided network effects of property rents and guests searching for properties to stay in.
D
Which of the following statements is true about corporations and blogging? A. Corporations that blog have to be careful about editors filtering their ideas. B. Since corporate blogging offers a one-sided dialogue, people outside the corporation cannot provide feedback about the corporation's products or services. C. Corporate blogs have a limit on page size, and word count. D. CEOs use blogs for purposes that include a combination of marketing, sharing ideas, press response, image shaping, and reaching consumers directly. E. Corporate blogs can be published to the public only through the mainstream media.
D
Which of the following statements is true about information systems? A. Most firms spend a huge portion of their information technology budgets on training and system security. B. New programs should be thoroughly tested across the range of a firm's hardware after deployment. C. Purchase, configuration, and licensing costs for packaged software account for most information technology expenses of a firm. D. Firms need to vigilantly manage the moving target of computer security issues. E. Total cost of ownership of information systems is often a redundant concept while making technology investment decisions.
D
_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit. A. Fast follower problem B. Hijacking C. Astroturfing D. Free rider problem E. Showboating
D
_____ refers to a precise set of instructions that tell the computer hardware what to do. A. A mnemonic B. An input device C. An output device D. Software E. Desktop
D
_____ refers to software that is free and where anyone to look at and potentially modify the code. A. Social software B. Proprietary software C. Licensed software D. Open source software E. Software as a service
D
Gourmet food trucks, popular in many American cities, are using Twitter to share location and create hipster buzz. Starbucks uses Twitter to run contests, and spread free samples of new products. These examples demonstrate the use of Twitter as a(n): A. effective tool for quickly blasting queries seeking insights and solutions to problems. B. source of breaking news on current events and warning mechanisms. C. support mechanism for activism, pushing for social change. D. means for soliciting customer complaints and representations. E. legitimate business tool.
E
How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts? A. Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services. B. Web 1.0 services include a wide array of social networks, blogs, and instant messaging services. C. Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web. D. Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts. E. Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.
E
Peer production refers to: A. the process of tracking and responding to online mentions of a product, organization, or individual. B. graphical editing tools, such as those found in a wiki, page layout program, or other design tool. C. programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data. D. content that is more complex than simple text or photos and includes animation, audio, and video. E. users collaboratively working to create content, products, and services.
E
This process of converting a code into machine-readable form is known as: A. integrating. B. assimilating. C. debugging. D. sequencing. E. compiling.
E
What is the most common function performed by electronic data interchanges? A. Housing and serving business logic for use and reuse by multiple electronic applications B. App store downloads and the serving of other types of rich media. C. Providing electronic reporting and analysis for organizational decision making D. Integrating various electronic functions of a business, such as accounting, finance, inventory management, and human resources E. Sending electronic equivalents of structured documents between different organizations
E
Which of the following represents potential ethical challenges associated with prediction markets? A. Artificial inflation of product prices B. Money-laundering C. High-interest financing D. Confiscation by government agencies E. An insider trading information
E
Which of the following statements about Web 2.0 is true? A. It is important to joust over the precise definition of Web 2.0. B. Social media turned Wikipedia into one of the most profitable sites on the Internet. C. It is significant how quickly the Web 2.0 revolution started and failed in a short span of time. D. It refers to the static Web sites and transaction-focused storefronts. E. Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.
E
Which of the following statements holds true for Wikis? A. Their key use is to anonymously share ideas in an unattributed manner. B. Their key use is creating an effective form for online advertising, customer tracking, and service personalization. C. Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media. D. Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome. E. Their key use is to collaborate on common tasks or to create a common knowledge base.
E
Which of the following was an outdated notion regarding open source software and has been shown to be inaccurate? A. Open source software is free and its code is available for anyone to look at and potentially modify. B. Open source software code can be changed and redistributed, provided the modified software remains open and free. C. Open source software is to technology what capitalism is to economics. D. The majority of persons who work on open source projects are paid by commercially motivated employers. E. Open source is fueled on the contributions of loners tooling away for the glory of contributing to better code.
E
_____ refers to a software package that integrates the many functions of a business, such as accounting, finance, inventory management, and human resources. A. Supply chain management B. Desktop software C. Customer relationship management D. Database management system E. Enterprise resource planning
E
Which of the following should an organization consider when making make/buy/rent decisions for a given software system? A. Competitive advantage B. Legal and compliance C. Skills, expertise, and labor D. Cost E. Time F. All of the above G. None of the above
F
