Information Systems chapter 6-8

cookie

A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities.

Tag cloud

A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance.

E-parking apps are an example of ________.

Location-based commerce

Find My iPhone is an example of ________.

Telemetry

A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?

Third-party cookies

________ is a metric used to assess the impact of an online ad.

click-through rate

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

inappropriate product placement

The ioT

is a system in which any object, natural or manmade, has a unique identity and is able to send and receive information over a network without human interaction.

Which of the following factors is taken into account by search engines while determining the relevance of a website?

quality of external links to the site from other websites

Usability

refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.