INSY 3330 Quiz 4
Auction prices are always lower than prices in fixed priced markets.
False
In a Dutch Internet auction, the highest price wins.
False
The average user spends more time on Google+ than on Facebook.
False
The world's leading portal/search engine site, in terms of unique visitors, is:
All of the following statements about social networks are true except:
Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
BlackPlanet is an example of a(an) ________ social network.
affinity-based
Which of the following is not one of the three defining characteristics of a portal?
auctions
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?
double auction
The stock market is an example of a(n):
double auction.
Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
MSN is an example of a:
general purpose portal.
A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
interest-based social network
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
All of the following are situations in which markets fail to produce socially desirable outcomes except:
network effects.
Which of the following is not one of the typical portal revenue sources?
referral fees
Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.
utilization
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
True
________ pricing adjusts prices based on the location of the consumer.
Trigger
Keeping bid increments low increases the number of bidders and the frequency of their bids.
True
Most of today's well-known portals began as search engines.
True
Portals are among the most frequently visited types of sites on the Web.
True
Social network participation is one of the most common usages of the Internet.
True
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
True
