INSY QUIZ 2-4
In 2013, location-based mobile marketing accounted for how much in marketing expenditures? $2.3 billion $23 billion $230 million $23 million
$2.3 billion
In 2013, mobile commerce revenues are approximately: $39 million. $390 million. $39 billion. $3.9 billion.
$39 billion.
In 2017, the overall retail market in the United States was estimated to be about: $5 trillion. $50 billion. $500 billion. $50 trillion.
$5 trillion.
Companies are not permitted to collect personal information from children under the age of ________ without parental consent. 8 16 13 10
13
In which year can e-commerce be said to have begun? 1985 1995 1983 2001
1995
All of the following types of auctions have a buyer bias except: English auction. group buying. name your own price auction. sealed bid market.
English auction.
Auction prices are always lower than prices in fixed priced markets. True False
False
In a Dutch Internet auction, the highest price wins. True False
False
TLS does not guarantee server-side authentication. True False
False
An interstitial ad is typically contained in a pop-up window that the user must close in order to continue. True False
False - these are ads that appear in like tinder when u swipe to see a profile but it shows an ad instead. appears as part of the natural flow in an app
The richness made possible by e-commerce technologies does which of the following? It reduces the cost of delivering marketing messages and receiving feedback from users. It allows video, audio, and text to be integrated into a single marketing message and consuming experience. It allows consumers to become co-producers of the goods and services being sold. It enables worldwide customer service and marketing communications.
It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
Facebook's display ads are called: Marketplace Ads. Brand Ads. Sponsored Ads. Promoted Ads.
Marketplace Ads.
Which of the following do Facebook users spend the most time on? Profiles News Feed Photos Graph Search
News Feed
Which of the following examples illustrates the "Long Tail" phenomenon? Rhapsody music streaming service reported that its no play rate had increased to over 20%. Over 50% of Netflix's 100,000 titles are rented at least once a day by someone. The average blog has a readership of slightly more than 1. The number of blockbuster "winner take all" video titles is declining.
Over 50% of Netflix's 100,000 titles are rented at least once a day by someone.
________ is an industry-standard database query and manipulation language. SQL DBMS JSP PHP
SQL
Which of the following is not true about search engine advertising? Spending on search engine advertising constitutes almost half of all online advertising spending. Search engine advertising is the fastest growing type of online advertising. The top three search engine providers supply over 95% of all online searches. The click-through rate for search engine marketing has been fairly steady over the years.
Search engine advertising is the fastest growing type of online advertising.
The backbone of the Internet is formed by: Network Access Points (NAPs). Tier 1 ISPs. Internet Exchange Points (IXPs). Metropolitan Area Exchanges (MAEs).
Tier 1 ISPs.
Traditional desktop marketing remains the largest part of all online marketing. True False
True
Ubiquity lowers the cognitive energy required to transact in a marketspace. True False
True
Facebook was the leader in U.S. ad spending revenues on social networks in 2013. What company received the second most amount of ad spending revenue? MySpace Pinterest Twitter LinkedIn
A Web beacon is: an automated applet for performing Web searches. a tiny graphics file embedded in an e-mail or Web page. an executable cookie. a cookie that carries a virus.
a tiny graphics file embedded in an e-mail or Web page.
All of the following are methods of improving the processing architecture of a website except: optimizing ASP code. adding web servers. separating static content from dynamic content. optimizing the database schema.
adding web servers.
Facebook's marketing success on both desktop and mobile platforms is based on: ads inserted into users' News Feeds. fees for Brand Pages and other specialized business marketing tools. the sale of user clickstream data. ads targeted through Facebook's Open Graph and Graph Search tools.
ads inserted into users' News Feeds.
Which of the following is not a feature that is driving the growth of social marketing and advertising? affiliate programs collaborative shopping social sign-on network notification
affiliate programs
Encouraging users to click a Like button is an example of which step in the social marketing process? community brand strength amplification fan acquisition
amplification
You could expect to find all of the following services in a web server software package except: security services. search engine. an RSS aggregator. FTP.
an RSS aggregator.
Rustock is an example of which of the following? worm botnet phishing hacktivism
botnet
Which of the following is the most important tool in establishing a relationship with the customer? company Web site company CRM system search engine display ads Facebook
company Web site
All of the following types of auctions have a seller bias except: Dutch-traditional. Yankee auction-Internet. double auction. Dutch Internet.
double auction.
Amazon Business is an example of which of the following business models? exchange B2B service provider e-distributor industry consortia
e-distributor
Which of the following is the market leader in C2C auctions? Yahoo eBay Amazon Craigslist
eBay
The ratio of impressions to fans is a measure of: fan acquisition. community. amplification. engagement.
fan acquisition.
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? personalization information density richness ubiquity
richness
Symmetric key encryption is also known as: public key encryption. PKI. PGP. secret key encryption.
secret key encryption.
Which of the following is an example of e-business? Amazon's Pinterest page the Amazon.com website an Amazon mobile app Amazon's inventory control system
Amazon's inventory control system
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? Promoted Accounts Amplify Lead Generation Cards Enhanced Profile Pages
Amplify
________ refers to the ability to identify the person or entity with whom you are dealing on the Internet. Authenticity Integrity Nonrepudiation Availability
Authenticity
________ refers to the ability to ensure that an e-commerce site continues to function as intended. Nonrepudiation Integrity Authenticity Availability
Availability
Which of the following is not a major technology trend in e-commerce in 2017-2018? Growth of the Internet of Things slows down. The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing. Mobile messaging services become popular with smartphone users. Firms are turning to business analytics to make sense out of big data.
Growth of the Internet of Things slows down.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. Herd behavior Winner's regret Group buying Bid rigging
Herd behavior
Which of the following statements is not true? Desktop search revenues are increasing for Google. Google charges more for desktop ads than it charges for mobile ads. Mobile search ads generate about $8 billion a year for Google. Mobile ads account for only 16% of Google's overall ad revenue.
Desktop search revenues are increasing for Google.
Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased? Geo-social based services Geo-search Geo-fencing E9-1-1
Geo-fencing
________ pricing adjusts prices based on the location of the consumer. Utilization Trigger Personalization Fixed
Trigger
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: VTP. VoIP. IPTP. IP.
VoIP.
Which of the following is the top concern of Internet users about purchasing online? lack of trust in the purchase process inability to see and touch before buying shipping costs difficulty of returning products
lack of trust in the purchase process
Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan? local marketing offline marketing social marketing mobile marketing
local marketing
Impressions are a measure of the: number of times an ad is clicked. number of times an ad is served. number of http requests. number of pages viewed.
number of times an ad is served.
In general, the key to becoming a successful content provider is to: provide online content for free. own the content being provided. provide other services as well as online content. own the technology by which content is created, presented, and distributed.
own the content being provided.
Elance.com is an example of a(n): professional service auction. demand aggregator. auction solution provider. auction aggregator.
professional service auction.
Surveys have found that the least influential online marketing format for driving consumers to purchase is: the retailer's Web site. display ad campaigns. social networks. e-mail campaigns.
social networks.
All of the following are fixed price strategies except: bundling. yield management. versioning. free pricing.
yield management - its based on analyzing customer behavior
________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce. Database servers Application servers Web page servers Content management servers
Application servers
Which of the following earns the most location-based marketing revenue? Facebook Apple Google Twitter
Which of the following statements about the use of tablets is not true? About 50% of the American Internet population now uses tablets. The growth rate of tablet users is expected to slow by 2015. The number of smartphone users is still growing faster than the number of tablet users. Tablets are the largest source of mobile commerce revenues.
The number of smartphone users is still growing faster than the number of tablet users.
Which of the following best describes the early years of e-commerce? They were a technological success but a mixed business success. They were a mixed technological and business success. They were a technological failure but a business success. They were a technological success but a business failure.
They were a technological success but a mixed business success.
A company's strong linkages with its customers increase switching costs. True False
True
In general, the annual system maintenance cost will roughly parallel the development cost. True False
True
Internet2 provides a nationwide 100 gigabit-per-second network. True False
True
Promoted Tweets are Twitter's version of Google's Ad Words. True False
True
All of the following statements are true except: over a third of procurement officers use auctions to procure goods. online retail sites are adding auctions to their sites. auctions constituted a significant part of B2B e-commerce in 2013. in auctions, prices may be variable or fixed.
in auctions, prices may be variable or fixed.
Which of the following is not a unique feature of e-commerce technology? interactivity richness information asymmetry social technology
information asymmetry
First movers often fail because: they are operating in a perfect market. their competitive advantage is unfair. they fail to leverage their competitive assets. they lack complementary resources needed to sustain their advantages.
they lack complementary resources needed to sustain their advantages.
Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing. trigger fixed personalization utilization
utilization
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system. value system value web business strategy value chain
value web
Research shows that the two most important factors shaping the decision to purchase online are utility and trust. True False
True
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations. True False
True
The U.S. federal government has historically not been in favor of the development and export of strong encryption systems. True False
True
The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software. True False
True
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site. True False
True
Which of the following dimensions of e-commerce security is not provided for by encryption? availability message integrity confidentiality nonrepudiation
availability
Which of the following is not a main factor in determining the overall demand on an e-commerce site? file sizes of web pages being served speed of legacy applications that are needed to supply data to web pages number of simultaneous users in peak periods whether content is dynamic or static
file sizes of web pages being served
Which of the following is not a primary activity in a firm value chain? finance/accounting operations outbound logistics after-sales service
finance/accounting
A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n): interest-based social network. sponsored community. practice network. affinity community.
interest-based social network.
Conversion rate is a measure of the: percentage of visitors who become customers. percentage of existing customers who continue to buy on a regular basis. percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. percentage of shoppers who do not return within a year after their initial purchase.
percentage of visitors who become customers.
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as: discriminatory pricing. the uniform pricing rule. bid rigging. price matching.
price matching.
A Crayola arts-and-crafts column on a parenting Web site is an example of what form of advertising? public relations affiliate relationship sponsorship banner swapping
sponsorship
In the United States, about ________ of Internet traffic now occurs over IPv6. 40% 25% 15% 10%
25%
________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. JavaScript VBScript ColdFusion CGI
CGI
Which of the following statements is not true? About 30% of Facebook's ad revenue is 2013 is expected to come from its mobile ad platform. Facebook Home is Facebook's app for iOS devices. Mobile ads are displayed in users' News Feeds. Facebook's mobile ad revenues are growing at an estimated 40% in 2013.
Facebook Home is Facebook's app for iOS devices.
Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined. True False
False
It is possible to opt-out of Facebook's Graph Search. True False
False
Mobile users spend most of their time browsing mobile Web sites. True False
False
Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers. True False
False
Which of the following is not a mobile messaging application? WhatsApp Viber Kik Feedly
Feedly
Which of the following is not true about social marketing? By 2015, it is estimated that social marketing spending will be just over $6 billion dollars. More than 25% of Facebook visits originate from a mobile device. In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing. Social marketing is growing at around 30% a year.
In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing.
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline? Promoted Account Promoted Tweet Promoted Trend Lead Generation Card
Lead Generation Card
Which of the following statements is not true? Brands remain very important in e-commerce. Overall transaction costs have dropped dramatically. Information asymmetries are continually being introduced by merchants and marketers. Intermediaries have not disappeared.
Overall transaction costs have dropped dramatically.
Which of the following statements about the Internet's impact on marketing is not true? The Internet has decreased the impact of brands. The Internet has broadened the scope of marketing communications. The Internet has increased the richness of marketing communications. The Internet has expanded the information intensity of the marketplace.
The Internet has decreased the impact of brands.
The basic value proposition of community providers is: they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers. they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. they increase customers' productivity by helping them get things done faster and more cheaply.
they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
How can a smartphone's gyroscope and accelerometer be used in product marketing? to provide accurate data on the user's destination and speed to locate the user's geographical position to enhance user interaction with mobile multimedia to speed up delivery of large multimedia files
to enhance user interaction with mobile multimedia
Your Facebook News Feed includes all of the following except: tweets. status updates. app activity. Likes.
tweets.
Which of the following did Dropbox implement after a series of security snafus in 2011 and 2012? anti-virus software SSL/TLS two-factor authentication firewall
two-factor authentication
E-commerce is available just about everywhere and anytime. This is known as: information density. ubiquity. richness. reach.
ubiquity.
Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device? LAMP RoR mobile first design AWD
AWD