Intro into Marketing

Which of the following is not true about the World Trade Organization? The WTO has adopted a common currency among member nations. The WTO works to remove trade restrictions. The WTO mediates trade disputes. The WTO promotes human rights within member countries.

The WTO has adopted a common currency among member nations.

While shopping in the grocery store, Jessica noticed that she was purchasing more snack items than normal and realized that since she had skipped lunch, she was extremely hungry. She laughed to herself that many of the items in the cart could be consumed in the car and had to make an effort not to purchase other snack items. The likely source of Jessica's purchase influence is: buyer's mood and condition. social surroundings. purchase reason. physical surroundings.

buyers mood and condition

Kenya recently purchased a new dishwasher and had considered several brands including Bosch, GE, and Fisher Paykel. She decided to buy the Bosch brand because it was highly rated and is known as a reliable product. However, it was quite a bit more expensive than the GE models. She is now wondering whether or not she made the right decision and is not as confident about her purchase decision. Kenya is experiencing: purchase deflation. post-purchase indigestion. behavior modification. cognitive di

cognitive

Dole, famous for its pineapple products and other fruit items is interested in identifying the characteristics of individuals who purchase their products as well as what influences their decisions. In general terms, this type of study or domain of knowledge is called consumer behavior. organizational behavior. planned purchase analysis. demographics.

consumer behavior

_________ are important for all marketers since it is the broadest environmental determinant of consumer behavior and represents the values, beliefs, preferences, and tastes handed down from one generation to the next. Hereditary influences Psychological influences Situational influences Cultural influences

cultural influences

Calphalon makes and distributes a line of cooking equipment for end-use consumers and its products can be found in a variety of outlets such as discount stores (e.g., Target), department stores (e.g., Kohls), and specialty stores (e.g., Garlic Press). It's likely that Calphalon would use _____ segmentation with the understanding that the needs of these retailers might be distinct and require some customization. end-use application geographic customer type demographic

customer type

Sophia is a brand manager with a pharmaceutical company and is responsible for creating brochures and other collateral material that sales representatives would use when making calls to customers. She knows that a variety of different physician specialties might prescribe the company's drug, so she has created a brochure based upon the specialty of physician such as family practice, general surgery, internal medicine, obstetrics and gynecology, and cardiology. Sophia is utilizing a(n) _____ segm

customer type

A large commercial bakery finds it unprofitable to supply small mom-and-pop restaurants, so it will only sell to prospective customers with annual sales revenue above a certain threshold. The bakery uses the type of segmentation known as _______ segmentation. end-use demographic revenue industrial

demographic

When firms in business markets are grouped based on number of employees, they are said to be segmented by: purchase category. workforce. demographic characteristics. customer type.

demographic characteristics

A large manufacturer may choose to expand globally via an international division rather than subcontracting because: it's the easiest way to sell products in foreign markets. it allows for complete control over operations and customization of products. the company can share costs with another company, thereby reducing risk of international expansion. it gives the company access to local experts in marketing and distribution

it allows for complete control over operations and customization of products.

One disadvantage of an acquisition is: it requires a significant investment. it is harder to customize offerings to local tastes. sharing profits with the partner organization. the lack of control over working conditions.

it requires a significant investment.

Kellogg entered the Chinese market with the help of Wilmar International Limited, Asia's leading agribusiness group. Wilmar has an extensive sales and distribution network in China along with local market expertise. The companies will share the costs and risks associated with producing Kellogg's and Pringles brands in China. This market entry strategy can be categorized as: subcontracting. licensing. a joint venture. an international division.

joint venture

Paco is graduating from college and has accepted a position as an account manager with a medical supply company. He will use a company car and is excited that he won't need to purchase his own vehicle. However, the company has a strict professional dress code and expects all account managers to wear suits every day. Paco is starting to shop for suits and has gone to several stores such as Men's Warehouse and Jos. A. Bank as well as the suit department of a major department store. He's willing to

limited problem solving

An export-management company (EMC) helps first-time exporters with all of the following except: handling paperwork. lobbying foreign governments. conforming to local laws. locating foreign buyers.

lobbying foreign governments.

Frito Lay maintains a direct-store distribution network as well as account executives who maintain relationships with a variety of customer accounts. For simplicity, Frito Lay utilizes a _____ segmentation scheme where it classifies customer accounts based on the business market such as convenience store, grocery store, vending, restaurant, and institutional accounts. retail mix demographic end-use application customer type

longer, complex

The organizational buying process typically takes a _______ time than the consumer buying process because the decisions are more _______. shorter, involving longer, complex shorter, costly longer, important

longer, complex

Purchases that are routine and pose little financial risk are known by marketers as ________ purchases. low-risk low-involvement high routine high-involvement

low-involvement

When a person is directed by an inner state to create equilibrium between their actual and desired states, that direction is coming from a(n): motive. need. attitude. core value.

motive

A person's reference group would be unlikely to influence their decision to buy a: cleaning product. toothpaste. motorcycle. soda.

motorcycle

Compelling package colors such as red or unusually large ad sizes are used by marketers to take advantage of ______, a psychological factor influencing consumer behavior. needs and motives learning perception attitudes

preception

A consumer who has run out of shampoo and realizes she must buy a new tube is at the ________ step of the consumer decision process. purchase decision search problem-opportunity recognition evaluation of alternatives

problem opportunity recognition

Sensitive to the different needs of customers in various countries, Johnson & Johnson produces many varieties of Listerine mouthwash: alcohol-free for Muslim countries where spirits are forbidden, Green Tea flavored for Asian markets, and a Naturals® variation that is free of artificial sweeteners or dyes for U.S. customers. If Johnson & Johnson uses one standard advertising campaign, then they are utilizing a _____________. product adaptation strategy dual adaptation strategy promotion adaptat

product adaptation strategy

Lieschen is a professional golfer and personal trainer and provides nutrition guidance to her customers. She believes in "clean eating" and strives to consume a healthy diet of mostly fresh fruit, vegetables, and other wholesome foods. When possible, Lieschen purchases organic products and products that do not contain any genetically modified substances, artificial dyes, or chemicals. While these products might cost more than other products, Lieschen believes it is critically important as "you a

psychological

The mayor of a mid-sized town is planning to run for re-election and working with several consultants to develop the re-election campaign themes. The mayor does not affiliate with any particular political party but prefers to emphasize themes such as expanding opportunities for employment, enhancing public safety through police and fire protection, and making the city an attractive place to live and work. The mayor hopes these messages or themes will appeal to voters who believe these initiative

psychological

After test driving three different cars, you have decided to buy a Honda. Now you must find a Honda dealer within reasonable distance of your home, and preferably one with a full-service department. You are in which stage of the consumer decision process? search opportunity recognition post-purchase purchase decision and purchase act

purchase decision and purchase act

A city is about to start a curbside recycling program. Its decision makers have become aware that this program will require the purchase of specially-designed garbage trucks. The city is in which stage of the organizational buying process? searching for qualified sources selecting suppliers evaluating proposals recognizing a problem or opportunity

recognizing a problem or opportunity

Joaquin was having cereal for breakfast before work and used the last of the gallon of milk on his cereal. He later stopped at the store to pick-up a few things and realized that he had run out of milk and placed a gallon of milk in his shopping cart. What type of decision-making style did Joaquin most likely use in purchasing milk? limited problem solving extended problem solving habitual decision-making routinized response behavior

routinized response behavior

Janet is in charge of supplying the pharmacy department of a hospital. She needs to stock a new drug that is made by only a specialized group of pharmaceutical companies. As Janet works to identify these companies, she is engaged in which stage of the organizational buying process? describing characteristics of the needed product evaluating proposals recognizing a problem searching for and qualifying potential sources

searching for and qualifying potential sources

Christina is hosting an open house at her home and is shopping for food and beverages to serve. Since she likes to save money, Christina typically purchases store brands or generic brands instead of brand name products. However, since she is hosting her friends, Christina decides to purchase brand name products—such as Sprite and Coca-Cola instead of the store brand sodas. What type of influence affected Christina's decision about soda? social psychological situational convenience

situational

Yash travels weekly for work and spends lots of time in airports—especially if his travel plans change due to weather or mechanical service delays. On a recent trip to Houston, Texas, Yash was delayed for several hours in the airport and had to purchase a phone charger since he had accidentally left his charger at home. The airport had a Best Buy vending machine that fortunately had a charger that would for his phone in stock. He inserted his credit card and was able to purchase the charger. W

situational

If the exchange rate for the Indian rupee is less valuable than the U.S. dollar: India will increase exports to the United States. India will increase imports from the United States. The United States will increase exports to India. The United States will decrease imports from India.

India will increase exports to the United States.

Which of the following is an example of a straight extension strategy? Levi's jeans are the same worldwide, but advertisements are tailored for different markets. ChotoKool, a portable, lightweight refrigerator that runs on battery power introduced in rural India. BP supplies countries with different formulations of gasoline, but advertising remains similar worldwide. Apple products and advertisements are the same in every country.

India will increase exports to the United States.

Which of the following illustrates the impact the social-cultural environment had on KFC's operations in China? KFC employs a native of Shanghai to be responsible for KFC China's government relations program. New KFC locations always open in capital cities, which have the best infrastructure in the province. KFC locations in China offer congee, a rice porridge, on their breakfast menu. While McDonald's advertisements in China focus on the "young and hip," KFC advertisements emphasize f

KFC locations in China offer congee, a rice porridge, on their breakfast menu.

Which of the following is an example of a product invention strategy? ChotoKool, a portable, lightweight refrigerator that runs on battery power introduced in rural India. Apple products and advertisements are the same in every country. Levi's jeans are the same worldwide, but advertisements are tailored for different markets. BP supplies countries with different formulations of gasoline, but advertising remains similar worldwide.

ChotoKool, a portable, lightweight refrigerator that runs on battery power introduced in rural India.

Which of the following products is aimed at satisfying people's safety needs? a life insurance policy an organic food a decorative fence a digital watch

a life insurance policy

Business markets differ from consumer markets in all of the following ways EXCEPT that, in business markets: the products sold take on more variable forms. advertising plays a larger role. the buying process is more complex and involves more decision makers. distribution channels are shorter.

advertising plays a larger role

Some companies such as Sherwin Williams market their products through both a business-to-business market as well as business-to-consumer market. Which of the following is TRUE regarding Sherwin Williams' consumer (B2C) market compared to its business (B2B) market? Sherwin Williams' business (B2B) customers will spend less per transaction than end consumers (B2C) Sherwin Williams' is likely to promote its B2B products and services using advertising end consumers (B2C) will likely make purchase de

end consumers (B2C) will likely make purchase decisions more quickly than business (B2B) customers

A violin manufacturer sells instruments to professional musicians and orchestras that pay top prices because their instruments must perform at a higher level than those bought by amateurs or music schools. This firm is using the type of segmentation known as ________segmentation. purchase category demographic organizational end-use application

end-use application

Lube One is a manufacturer of various lubricants and oil products and markets directly to customer accounts with its salesforce. Some of the products are utilized in manufacturing processes to maintain equipment and keep equipment working well. However, other products become part of the finished product—such as engine oil, transmission fluid, and other lubricants used as part of engines. Lube One recognizes that its customers might have different uses for its products and finds it helpful to s

end-use application

A marketer who enters into a foreign licensing agreement with another firm is: required to make capital outlays. entitled to use the firm's trademark, patent, or process in a specified area. required to renew the agreement periodically. entitled to distribute the other firm's products anywhere the marketer chooses.

entitled to use the firm's trademark, patent, or process in a specified area.

Office Max has invested in technology systems to provide advantages to customers via online purchasing through customer intranets. For example, Fastenal has a corporate contract with Office Max, which was negotiated to provide a cost reduction on supplies such as paper and toner. Managers at the 2700+ locations of Fastenal can receive the contracted price discount whether they shop online or at their local Office Max store. According to the purchasing director, Office Max's dedicated intranet po

environmental factors

Taraun is a building contractor in Florida and typically uses steel rather than wood in constructing houses. In addition, he is required to install thicker glass in windows to conform with local and state regulations, which ensure new construction can tolerate hurricanes or high wind due to storms. Taraun's material purchasing decisions for windows are impacted by: sociocultural factors. interpersonal factors. environmental factors. organizational factors.

environmental factors

According to Maslow, ______ needs concern the desire for a sense of accomplishment. self-actualization esteem belongingness social

esteem

The final stage in the organizational buying process involves: searching for qualified sources. evaluating performance. determining the characteristics of the needed product. evaluating proposals. Assessment question

evaluating performance

The price of one nation's currency in terms of another nation's currency is known as a(n): exchange rate. exchange determinant. currency fluctuation. dollar equivalency.

exchange rate.

To cater to local tastes around the world, Coca-Cola sells Fanta Pineapple in Greece and Fanta Melon Frosty in Thailand while commercials and advertisements contain similar themes worldwide. Coca-Cola uses a __________ strategy. dual adaptation straight extension promotion adaptation product adaptation

exchange rate.

The Brazilian firm Coffee Trader Group is a major supplier of South American coffee beans to processors around the world. CTG buys raw beans from domestic growers and resells them in global markets, while controlling all marketing and distribution of the beans everywhere they are sold. CTG is a(n): franchiser. export-trading company. export-management company. subcontractor.

export-trading company.

Selling and shipping raw materials or products to other countries is called: exporting. manufacturing. importing. sourcing.

exporting

You work as the office manager for a large dental practice. While you are not a healthcare provider, your job is critical to the organization. When salespeople visit the premises offering dental equipment and materials, you have the authority to choose who gets access to the dentists and who gets turned away. You are a(n): influencer. gatekeeper. decider. evaluator.

gatekeeper

Tariffs are taxes levied on ______ goods. perishable exported valuable imported

imported

Purchasing products or services from other countries is called: exporting. sourcing. importing. manufacturing.

importing.

Nations establish free-trade areas: to establish a common currency for use among participating countries. to increase tariffs on imported goods from non-member countries. in order to take advantage of trade without tariffs and restrictions. to prevent participating countries from importing goods from non-member countries.

in order to take advantage of trade without tariffs and restrictions.

Talia is an entrepreneur and has recently signed a lease to open a restaurant. She has hired a chef and they are beginning to purchase equipment for the kitchen. The chef has shared their knowledge of brands and is concerned about quality, reliability, as well as ease of food preparation. Talia was glad that the chef was willing to assist with the purchasing process by giving Talia a list of specifications for a new range. The chef is now playing the role of _____ as a member of the buying cente

influencer

The quality of a nation's basic foundation for transportation, communications, banking, public services, and utilities helps determine its prospects as a host for international business expansion. This foundation is known as: per-capita facilities. international business environment. technology support. infrastructure.

infrastructure.

Hospitals and colleges are in the ________ component of the business market. noncommercial trade service providers institutional

institutional

A Canadian media company decides to open a printing plant in Australia to produce magazines that will be sold to Australian readers. The Canadian firm is engaged in: licensing. international joint investment. subcontracting. international direct investment.

international direct investment

Carson is graduating from high school and making decisions about attending college. He is a three-sport athlete and hopes to continue playing baseball in college. He has met with several coaches at Division III schools and ultimately decides to attend the school where several of his friends are going. What type of factor is influencing Carson's college choice? social factor psychological factor situational factor convenience factor

social

The expectations and values of a person's family are among the ________ influences on her consumer behavior. psychological situational social attitudinal

social

Target, the popular retailer, buys a vast array of basic products to use in operating its stores, such as lighting fixtures and cleaning supplies. The companies selling these goods to Target are supplying the ______ segment of the B2B market. trade industries retail commercial operations

trade industries

Rodger is an account manager with a pharmaceutical company and utilizes a tablet computer. Recently, he received an e-mail from his sales manager asking him about his computing needs and how well the tablet is meeting his needs. Rodger would be classified as having a(n) _____ role in the buying center. buyer gatekeeper user decider

user