Intro to Mass Comm Exam 2

As of 2017, how many Internet users were there worldwide?

3.7 billion

On average, how many hours per day does a child between eight and eighteen spend in front of some kind of screen (TV, computer, or smartphone/mobile device)?

6.5

According to a recent study, __________ percent of American consumers binge-watch TV.

70

A radio carrier signal modified by variations in wave amplitude

AM

Which of the following features is a crucial element for online communication to reach its full potential as a mass medium?

Bandwidth

__________ allow us to receive vast amounts of verbal and visual information from a variety of global sources.

Broadband connections

cable television developed in 1948 so that communities in hilly or remote terrain could still access television broadcasts

CATV

device in older televisions and computers using electron beams to transmit images to the screen

CRT

Why is cable television able to produce more innovative and edgy content than network TV?

Cable television is unfettered by FCC content restrictions on network profanity and partial nudity.

Which browser has the biggest market share?

Chrome

Why is radio the most widely available medium of mass communication around the world?

Compared to television, radio is highly portable and less expensive to produce, transmit, and receive.

television system in which all information broadcast by cable or through the air is in digital, or computer-readable, form

DTV

Head of RCA, he promoted the development of television as a mass medium yet blocked the development of FM radio for years because RCA produced and sold AM radio receivers

David Sarnoff

technologies that let copyright owners control the level of access or use allowed for a copyrighted work, such as limiting the number of times a song can be copied

Digital Rights Managment (DRM)

Columbia University engineering professor who invented FM radio transmission.

Edwin Howard Armstrong

Established in 1934, the principal communications regulatory body as the federal level in the United States

FCC

Radio carrier signal modified by variations in wave length/frequency.

FM

Computer interface that shows graphical representations of file structures, files and applications in the form of folders, icons and windows.

GUI

__________ is HBO's most-watched series to date.

Game of Thrones

What accounts for the explosion in online video gaming?

Graphical user interface (GUI)

Italian inventor and creator of radio telegraphy, or wireless transmission, in 1899

Guglielmo Marconi

modern television technology that produces a much higher resolution image, sharper color, a wider aspect ratio, and superior audio.

HDTV

Now that the American movie industry has adopted digital technology at all levels of production, audiences should enjoy which of the following?

Improved picture quality (including 3-D), sound, and movie availability

____________ labels have the majority of music titles

Independent

What proved to be an unanticipated problem with Google Glass?

Invasion of privacy

As of 2015 this producer's films have grossed over $11 Billion worldwide. With a career spanning more than three decades has more than 60 major films and 120 Academy Award nominations

Kathleen Kennedy

The current president of Lucasfilm is __________, who identifies the essence of great film as great __________.

Kathleen Kennedy; storytelling

Which of the following assertions about professional gamers is accurate?

Korean teams are known to practice upwards of 70 to 80 hours a week.

Considered the father of radio broadcasting because of his invention that permitted reliable voice transmissions for both point-to-point communication and broadcasting.

Lee de Forest

Games in which players create characters and participate in online quests or missions. They work with other players in real time using chats and text messaging to join teams, fight with or against one another and gain treasure or experience through battling monsters.

MMORPG

Which of the following would best be categorized as a noncommercial radio station?

National Public Radio (NPR)

__________ claims the top fourteen video-game titles and seventeen of the top twenty titles.

Nintendo

An act of Congress that created the Federal Radio Commission , intended to regulate the largely chaotic airwaves and based on the principle that companies had a civic duty to use airwaves, a limited public good, responsibly

Radio Act of 1927

Which of the following assertions best explains why radio is used globally as an emergency broadcast system?

Radio is highly portable and can utilize a variety of power sources.

Which assertion about reality television is correct?

Reality television is profitable for networks because production costs are much lower.

Which of the following is a criticism of gamification?

Rewarding relatively trivial actions creates a false sense of satisfaction.

Which of the following best summarizes the main difference(s) between satellite radio and traditional radio?

Satellite radio is a subscription-based service with fewer limitations on content, better audio quality, and access to a much larger territory than traditional radio.

Satellite radio is often of little use during emergency situations. Which of the following best explains why?

Satellite radio utilized computerized automated systems to play songs, and DJs often host remotely, making adaption to a changing situation impossible.

What is the biggest promotional vehicle for music in the 21st century?

Social Media

TV commentator Les Brown claims which genre of programming constitutes a near-perfect form for television?

Sports

Reflecting the growing Latin American population in the United States, in the 1980s the Reliance Capital Group launched which Spanish-language network?

Telemundo Group

What was the first of two changes that radically altered the video market?

The move from videotapes to DVDs

What is the position of the movie industry on the trend toward subscription streaming services?

The movie industry dislikes this trend because profit margins are lower with digital streaming.

The recording industry is similar to the book-publishing industry in which key way?

The vast majority of releases in both industries sell less than 5,000 copies per year.

content created by the general public for distribution by digital media

UGC

Junction between a medium and the people who use it.

UI

Which of the following best summarized the difference between direct downloads and subscription services?

Unlike direct downloads, subscription services require a monthly fee, and the music is only accessible as long as the subscription is active.

Concerns raised about binge-watching TV are similar to those regarding the potentially harmful effects of __________.

Video Gaming

Which of the following features are added capabilities for the latest generation of consoles, such as Xbox One, PS4, and Wii U?

Voice commands and face recognition

By 2006, Nintendo had leapfrogged ahead of Microsoft and released which wildly popular console that included handheld motion controllers?

WII

Digital overlays of information on a screen that corresponds to what is being looked at in the real world through the screen.

augmented reality

director as storyteller

auteur

The carrying capacity and speed of the telecommunication networks that determine how much information can be sent and how fast it can travel over the networks.

bandwidth

Advertisers tracking individuals' web-browsing behavior to provide ads that closely match the topics of sites visited or searches made.

behavioral targeting

A network connection that enables a large amount of bandwidth to be transmitted, which allows for more information to be sent in a shorter period of time.

broadband

Originally a reference to casting seeds widely in a field that was subsequently applied to the fledgling electronic medium of radio and later television

broadcast

A major reason why self-reports of radio usage tend to be underreaported is

consumers often play the radio in the background as a filler while they engage in other activities

those who switched from cable or other connections to internet- delivered TV

cord-cutters

The process of passing on relevant knowledge, skills, attitudes, and values from person to person or group to group

cultural transmission

A segment of time radio and television program planners use to determine their primary audience during that time of day or night

daypart

The primary function of the American motion picture industry is to __________.

entertain

Appealing to just about everyone, young and old alike, recorded music serves a variety of functions, primarily __________ and __________.

entertainment, cultural transmission

Subscriptions that provide some content for free but require a monthly subscriptions to take advantage of all the site has to offer.

freemium

The use of game-like mechanics in nongame settings, such as earning points, badges or rewards for performing certain actions.

gamification

topical categories

genres

Any interaction between humans and computers through such devices as keyboards, mice, touch screens or voice recognition.

human-computer interaction

A crucial aspect of digital media which involves two or more parties communicating through an ongoing give and take of messages.

interactivity

The principal that selling a few of many types can be as more profitable than selling many copies of a few items, a practice that works especially well for online sellers such as Amazon and Netflix.

long tail

Common symptoms of video-game addiction include dry eyes, carpal tunnel syndrome, and __________.

lying to employers and family about gaming activities

A new genre created in which 3-D animation techniques and character s from popular video games are used to make movies.

machinima

simultaneous transmission of multiple channels of compressed content or the same content but at different times

multicast

In a computer environment, doing several activities at one with a variety of programs.

multitasking

Why can online retailers like Amazon afford to stock the merchandise of lesser-known artists?

online realtors don't have to worry about display space like a physical store does

Cash or Gifts given to radio disc jockeys by record labels in exchange for greater airplay of the label's artists or most recent songs. After several scandals in the 1950s, the practice is now illegeal.

payola

Slacker, Pandora, Spotify, and the life often promote their services as ________ radio stations

personal

Viewing TV from anywhere using the internet to access video originally delivered digitally to the home (or another location)

place shift

a form of advertising in which brand-name goods or services are placed prominently within movie content

product placement

Games created to be fun and educational that use game dynamics to instruct players on topics.

serious games

Because of increasing broadband access and growing ranks of cord cutters, cable companies have begun to offer __________.

skinny bundles

Online or mobile games that are played in real time with others or encourage simultaneous group playing.

social games

In 2009, social games like Farmville and mobile games like Angry Birds became wildly popular, moving game playing to __________.

social-networking sites and smartphones

What is the world's most popular digital music service?

spotify

Large-scale computers in the second half of the twentieth century could not communicate with each other prior to the creation of _________.

the Internet

Broadcast radio stations are given call letters designating the station according to ______________

the geographic location in which they operate

recording of an audio or video event for later listening or viewing

time shift

Posting deliberately obnoxious or disruptive messages to discussion groups or other online forums simply to get a reaction from the participants.

trolling

The first national computer network connected many __________ around the country for advanced, high-speed computing applications and research.

universities

The switch to an entirely digital signal freed up bandwidth space, allowing broadcasters and cable operators to offer new products such as __________.

video-on-demand

The replacement of the real world with a digitized one.

virtual reality