Intro to Mediated Comm- Test 2/Final Study Questions

In the TV industry, the term "pilot" refers to: a. A single test episode b. The major investor in the production of a series c. Venues where premieres are held d. The central character in a prime time series e. The executive producer who guides a series

a. A single test episode

What has allowed for the recent rise of recordings produced and distributed by small, independent firms? a. Access to newly affordable digital recording technology b. The success of artists like Taylor Swift c. The rise of emo music d. The success of the track equivalent album model of distribution e. An increase in anti-corporate activism

a. Access to newly affordable digital recording technology

A small-budget movie that often breaks the mold of traditional Hollywood genres and stereotypes is known as a(n): a. Art film b. Blockbuster film c. Colonialist film d. Anti-film e. Sell-in film

a. Art film

Time, People, and Cosmopolitan are all examples of which type of magazine? a. Consumer magazines b. Newsletters c. Literary magazines d. Business magazines e. Custom magazines

a. Consumer magazines

Listeners who spend a lot of time tuned in to a particular radio station are considered part of that station's a. Core audience b. Fringe audience c. Confident audience d. Companion audience e. Peripheral audience

a. Core audience

Local television stations that are not owned by broadcast networks but which transmit network programming regularly are called: a. Network affiliates b. DBS stations c. O&O stations d. Station groups e. Retransmission stations

a. Network affiliates

_____________________ provide affiliate stations with a substantial amount of their daily programming. a. Networks b. Spotters c. Barter syndicates d. Rating cultivators e. Netizens

a. Networks

Magazines use media kits to entice: a. Potential advertisers b. the Audit Bureau of Circulation c. Famous models to appear on their covers d. New subscribers who use the Internet e. Free news coverage by electronic media

a. Potential advertisers

Which of the following reflects how publishers of popular games typically feel about convergence? a. They support convergence because it presents them with more revenue-producing opportunities. b. They view convergence as unethical because it discourages content diversity. c. They are currently reserving judgement of convergence because it is unclear how this phenomenon will impact future revenue. d. They fear convergence because they have seen how much this phenomenon has damaged industries like newspapers. e. They resent convergence because it benefits other industries more greatly, which increases unfair startup competition.

a. They support convergence because it presents them with more revenue-producing opportunities.

Steve Jobs helped the music industry address the problem of illegal downloading by spearheading the creation of: a. iTunes b. Limewire c. Napster d. Pandora e. Spotify

a. iTunes

In an attempt to draw in more readers, Leslie, a newspaper executive, instructed her employees to begin seeking out and writing more community-focused stories. She wanted the paper to devote less space to national issues and instead, provide more coverage of items like school events, the county fair, and neighborhood controversies. In other words, Leslie wanted the paper to: a. Foreground collectively b. Emphasize localism c. Build a paywall d. Overcome redistricting e. Start podcasting

b. Emphasize localism

Once a television service has a channel, programmers generally consider all of the following when determining which viewers to target EXCEPT the: a. Costs of relevant programming b. Best interests of the citizenry c. Competition d. Interests of sponsors e. Available pool of viewers

b. Best interests of the citizenry

Which of the following movie release practices is illegal? a. Narrow booking b. Block booking c. Saturation release d. Wide release e. Executive release

b. Block booking

Donna was sitting in an airport waiting for her flight to board. She found herself becoming increasingly annoyed by the news station on the TV sets in the waiting area. In this instance, Donna would be described as being in a: a. Unwilling participant location b. Captive audience location c. Locked viewer location d. Pilot customer location e. Syndicated observer location

b. Captive audience location

Sites like Craigslist and Facebook Marketplace have hurt the revenue of newspapers because everyday people are now far less likely to purchase _________________________ from a newspaper to sell their used goods (bikes, clothes, cars, etc.). a. National ads b. Classified ads c. Circulation ads d. Syndicate ads e. Freestanding ads

b. Classified ads

Most stations in the U.S. are _________________ stations, which are radio stations that support themselves financially by selling time on their airwaves to advertisers. a. Federal b. Commercial c. HD radio d. Billboard e. Satellite radio

b. Commercial

When a magazine includes content that reads like it came from the editorial department, but has actually been created to promote a specific magazine sponsor, this is known as: a. Exhibition branding b. Native advertising c. Distributive marketing d. Media segmentation marketing e. Ethical publication practice

b. Native advertising

When promotion personnel pay money to radio personnel to ensure airtime for the artists that they (the promotion personnel) represent, this is known as: a. Paypal b. Payola c. Payback d. Payplay e. Pay forward

b. Payola

What is the term for the share of money paid to a songwriter out of the money that the production firm receives from the sale or exhibition of a musical work? a. Reimbursement b. Royalty c. Indemnification d. Compensatory e. Solatium

b. Royalty

Episodes of I Love Lucy actually run more frequently today than they did in the 1950s due to the leasing of the program to local TV stations on a market-by-market basis. In other words, I Love Lucy has been put into: a. A hammock b. Syndication c. Retransmission d. A multiplex e. Distribution

b. Syndication

Which of the following is true concerning the Postal Act of 1879? a. The act was intended to help the U.S. Postal Service generate higher profits. b. The act lowered the postage rates for magazines, making magazines more affordable to consumers. c. The act was deemed unconstitutional by the Supreme Court. d. The act was created in order to help magazines better compete with the news industry. e. All of the above

b. The act lowered the postage rates for magazines, making magazines more affordable to consumers.

These are companies that are unaffiliated with hardware companies and that typically create games that work on a variety of systems. a. Custom developers b. Third-party publishers c. Activision outlets d. Media conglomerates e. Back-end dealers

b. Third-party publishers

Due to the decline in the number of households receiving newspapers, the major dailies and weeklies in a religion can no longer guarantee __________________________ because they are unlikely to reach all (or even nearly all) households in the market area. a. Marriage mail outfits b. Total market coverage c. Freestanding inserts d. Direct mail firms e. Retail CPM

b. Total market coverage

When a film is being released, distribution executives may arrange for research to be conducted regarding the public's awareness of and interest in the movie. In other words, distribution executives often order: a. Negative cost studies b. Tracking studies c. Word of mouth testing d. Facebook straw polls e. Title evaluations

b. Tracking studies

A newspaper outlet employee who is in charge of all the operations required to fill the news hole is known as a(n): a. Beat reporter b. Distributor c. Editor d. General assignment reporter e. Freelancer

c. Editor

In a racing game, you are driving a new Chevy muscle car and pass a billboard for Pepsi. Such marketing tactics are known as: a. Simulacrum advertisements b. Advergames c. Embedded ads d. Branded advertisement e. Location-based advertising

c. Embedded ads

In the 1930s, these were popular places to play games like pinball. a. Movie theaters b. School libraries c. Entertainment arcades d. Nickelodeons e. Living rooms

c. Entertainment arcades

Although she tried, Kelly could not find a steady job as a journalist at a newspaper outlet. Determined not to give up, she continued to write and managed to make a living by completing articles for a variety of different newspapers. In other words, Kelly became a: a. Publisher b. Blogger c. Freelancer d. Syndicate e. Beat reporter

c. Freelancer

Which of the following terms refers to "an illustrated story that aims to be longer and more developed than a comic book"? a. Newsletter b. Consumer magazine c. Graphic novel d. Literary review

c. Graphic novel

World of Warcraft is an example of a(n) _____________________ , because it is a video game in which millions of players interact with one another in a virtual world. a. Escalated reality game b. Galaxy game c. MMORPG d. ENS e. Entertainment arcade

c. MMORPG

The radio industry's attempt to attract specific slices of the audience is called: a. Pie playlisting b. Slicing c. Narrowcasting d. Dissecting e. Whittling

c. Narrowcasting

The hours of the day (day parts) during which the Big Four broadcast networks charge advertisers the most money for commercial time is known as? a. Daytime b. Late News c. Prime Time d. Meal Time e. Early Morning

c. Prime Time

Completion bond companies: a. Are forbidden from having executives visit filming sites b. Never have the right to take over a film's production activities c. Specialize in providing insurance for film projects d. Must ensure that the equipment and personnel are on set when needed e. Work with casting directors to negotiate actor fees.

c. Specialize in providing insurance for film projects

Who invented the first phonograph? a. Johannes Gutenberg b. Emile Berliner c. Thomas Edison d. Benjamin Franklin e. Victor Victrola

c. Thomas Edison

A detailed outline of a potential movie is called a(n): a. Guild b. Script c. Treatment d. Contour e. Spec

c. Treatment

Magazine circulation is generally defined as the number of __________________ . a. Clicks an individual article receives online in a one-week period. b. Media kits produced by the magazine publisher. c. Units a magazine sold or distributed to individuals during one publishing cycle. d. Advertisers who pay for a year's worth of spots. e. Units the magazine sold (but not distributed for free) in a one-year period.

c. Units a magazine sold or distributed to individuals during one publishing cycle.

In 2011, Kellogg's Froot Loops launched a custom game aimed at children and made available on their company website. This is an example of: a. Massification b. An embedded game c. Promotainment d. An advergame e. A simulation tactic

d. An advergame

What does A&R stand for? a. Attract and record b. Alternative and rock c. Assemble and release d. Artist and repertoire e. Albums and records

d. Artist and repertoire

Zhang is a journalist at the local newspaper, and his primary assignment is to cover arts and events in his community. This means that Zhang writes about topics like art gallery openings, festivals, and theatre productions. Zhang's focus on these topics classifies him as a(n): a. Amateur correspondent b. Investigative journalist c. Freelance artists d. Beat reporter e. Citizen journalist

d. Beat reporter

A film that brings in more than $200 million at the U.S. box office is called a(n): a. "B" film b. Megaplex c. Arthouse project d. Blockbuster e. "A" grosser

d. Blockbuster

A _____________________________ is a way to describe a company that produces thousands of "news" pieces daily with the aim of catching people's interest on search engines. a. Marriage mail outfit b. Mobile feed c. TMC distributor d. Content farm e. Pagination posse

d. Content farm

A __________________________ is a magazine whose production and mailing costs are covered not by charging readers but, usually, by ad revenue. a. Complementary circulation magazine b. Gratis circulation magazine c. Paid circulation magazine d. Controlled circulation magazine e. Consumer magazine

d. Controlled circulation magazine

A program added to a schedule that isn't meant to compete directly with programming on another channel (or is aiming to attract a different target audience) is called: a. Sampling b. Audience flow c. A lead-in d. Counterprogramming e. A hammock

d. Counterprogramming

Starting in 2003, the Recording Industry Association of America began filing lawsuits against users of applications like Napster, because these applications....: a. Specialized in the illegal practice of video concert bootlegging b. Provided sophisticated editing software geared to allow users to alter the work of popular musicians with their permission c. Misled consumers into thinking they would get paid for the music they recorded using the program d. Facilitated music piracy and therefore, violated copyright law e. All of the above

d. Facilitated music piracy and therefore, violated copyright law

What is the term for the individual who is in charge of the entire station's operations? a. Program director b. CEO c. Frontperson d. General manager e. Formal consultant

d. General manager

A division of a recording firm that releases a certain type of music and reflects a particular personality is known as a(n): a. Denomination b. Epithet c. Poser d. Label e. Moniker

d. Label

Ford Motor Company purchases airtime from a local FM radio station to run advertisements promoting their business. This is an example of: a. Network advertising b. Digital advertising c. Barter advertising d. National spot advertising e. Dead air advertising

d. National spot advertising

When negotiating with distributors, a theater must first come to an agreement on its fixed operating costs, such as electricity, salaries, and rent. This break-even point is called the: a. Pod b. Cover c. Husk d. Nut e. Kernel

d. Nut

What are two different types of royalties in the music business? a. Living royalties and deceased royalties b. Upfront royalties and delayed royalties c. Cash royalties and check royalties d. Performance royalties and mechanical royalties e. Analog royalties and digital royalties

d. Performance royalties and mechanical royalties

In order to get more accurate ratings data, Nielsen now uses ___________________ to track their participants' radio listening habits. a. Human implanted microchips b. Smartwatches c. AM/FM airstreams d. Portable people meters e. Advergame incentives

d. Portable people meters

A casual gamer is most likely to play which of the following types of video games? a. Simulations b. Avatar games c. Action games d. Puzzle and word games e. MMORPGs

d. Puzzle and word games

Who created the telegraph in 1842? a. Thomas Edison b. Lee De Forest c. Benjamin Franklin d. Samuel Morse e. Guglielmo Marconi

d. Samuel Morse

Games, such as FarmVille, that are often played through platforms like Facebook, fall in the category of: a. MMORPGs b. Agriculture games c. Edutainment games d. Social games e. Action games

d. Social games

When a company pays to sponsor a program on a noncommercial station, this is called: a. Operationalizing b. Commercials c. Sponsoring d. Underwriting e. Billboards

d. Underwriting

What kind of audience is considered attractive to advertisers and magazine publishers due to the large amount of disposable income they possess? a. Insolvent consumers b. Palatial buyers c. Brand moguls d. Upscale readers e. Slotted shoppers

d. Upscale readers

The Associated Press and Reuters (companies that provide newspapers with hard news and feature stories) are well-known examples of: a. Journal agents b. Beat groups c. Freelancers d. Wire services e. Syndicates

d. Wire services

When a production firm persuades a well-known actor to take a lower salary in exchange for getting a percentage of the money that the production firm earns from the distributor, this is known as: a. A gambling bond b. Distributive jitsu c. Block booking d. Gilding the lily e. A back-end deal

e. A back-end deal

Which commercial television broadcast networks are known as "the Big four" due to their role in coordinating the distribution of popular shows to hundreds of local stations? a. CNN, Fox, ESPN, and PBS b. ABC, NBC, Netflix, and Hulu c. ABC, PBS, ESPN, and BBC d. NBC, Fox, Netflix, and Disney e. ABC, CBS, Fox, and NBC

e. ABC, CBS, Fox, and NBC

Historically, the movie industry's five major Hollywood studios were known for: a. Possessing enormous cultural power b. Maintaining control through vertical integration c. Operating the star system d. Releasing "A" and "B" films e. All of the above

e. All of the above

Which of the following is usually taken into consideration when determining where to market a newspaper? a. The loyalty of the paper that people in different areas seem to have. b. The competition of other papers c. The location of present and future printing plants d. The location of the consumers that major advertisers would like to reach e. All of the above

e. All of the above

The Telecommunications Act of 1996.... a. Required the industry to make news available on all stations. b. Had very little impact on the radio industry. c. Increased the taxation of radio stations, which weakened their economic position. d. Decreased the number of stations that one group could own in a single market. e. Allowed for further concentration of station ownership.

e. Allowed for further concentration of station ownership.

Which of the following was the first successful U.S. company to create and sell video arcade games? a. Sony b. Nintendo c. Mattel d. Galaxy Games e. Atari

e. Atari

Surveying people to determine which songs still draw interest and which have lost their popularity is known as the: a. Portable people mover b. Rating point exam c. Fringe focus group d. Depreciation appraisal e. Burn music test

e. Burn music test

Caroline was a big Netflix fan, but she also enjoyed watching cable from time to time. Thus, rather than dropping her cable subscription altogether, Caroline decided to cut costs by reducing the TV package tier she was receiving from her cable provider. Based on this, Caroline is an example of what people in the TV industry would refer to as a: a. Cord never b. Cord cheater c. Cord traitor d. Cord cutter e. Cord shaver

e. Cord shaver

Teaching oriented games like Reader Rabbit, The Big Brain Academy, and Mavis Beacon Teaches Typing are all examples of: a. Adventure games b. Casual games c. Social games d. Simulation games e. Edutainment games

e. Edutainment games

When Turow describes production in the recording industry as dispersed, he means that: a. There is a large and diverse set of tasks that need to be completed in order to make a professional album available to consumers. b. There is a narrow array of music genres, making music production more difficult. c. People are divided in their opinions as to which music genre is the best. d. Band members often go their separate ways over production disputes. e. It is fragmented due to the large number of companies that record and then try to sell records.

e. It is fragmented due to the large number of companies that record and then try to sell records.

Which of the following is true of single-copy magazine sales? a. Because advertisers primarily value single-copy sales customers, this type of sale remains the most popular circulation strategy used in the modern magazine industry. b. Single-copy sales are most successful when they are delivered via the U.S. Postal Service. c. Subscriptions typically bring in more per-copy revenue than single-copy sales. d. Single-copy sales actually result in an initial revenue loss since they are provided to consumers at such a steep discount. e. Only a small number of magazines use single-copy sales as their primary revenue-producing strategy.

e. Only a small number of magazines use single-copy sales as their primary revenue-producing strategy.

Unlike some forms of media, newspapers are often shared amongst several people. In other words, the amount of readers might be more than the circulation numbers indicate due to the: a. Appropriation allowance b. Production ratio c. News hole factor d. Alternative facts e. Pass along rate

e. Pass along rate

Another name for a business-to-business magazine is a(n): a. Academic journal b. Consumer magazine c. Industrial zine d. Newsletter e. Trade magazine

e. Trade magazine