Intro To Web Publishing Exam 1

Link Quality

- Comes from a news source - Comes from a recognized brand site - Comes from restricted domains - Source with high trust & page scores

Trust

- Do products show customer reviews? - Testimonials and Reviews - Trustworthy? Validated? Edited? - Does company respond? - Would you trust the site? - Customer support - Awards

/presidents.html

- File Name - Inside those folders - Usually followed by html

.Com/books/biography

- Folders or Directories - Come between slashes

Types of TLD

- Generic (gTLD) -.Com - Commercial/Commerce (Unrestricted) -.Net - Network (Unrestricted) -.Org - Organization (Unrestricted) -.Edu - Education (Restricted) -.Gov - Government (Restricted) -.Mil - Military (Restricted) - Country Codes (cc TLd)

Value

- Good customer service - Free Shipping - Warranties - Human Contact

URL Age

- How long has site been registered at its domain? - How long into future in domain secured?

ICANN

- Internet Corporation for Assigned Names and Numbers - International consortium - Coordinate DNS (Domain Name System) - Matches IP (internet protocol) numbers w/ domain name - Decide TLD

Authority

- Are founders, owners, or others experts - Credible partners - Site received press coverage

Credibility

- Authoritative - Well Written - Free of typos - "unique" - No other content like it - Different descriptions from other sites

Map Overlay

- Map Overlay feature of Google Analytics shows the countries where users have visited the site. - Intensity of color indicates the number of visitors. - The darker the green, the more visitors - Allows Web content developers to gear the content of a site in a way that is relevant to the user in the countries visiting the site.

Keywords

- Most essential tools for understanding how users are finding a site. - Shows a list of words that visitors used to search for and link to a site. - Validate or disprove SEO key term strategy by showing what words are actually being used to find a site.

Amazon

- Second Level Domain - ( Domain Name ) - Domain Owner

Security

- Secured Servers - Https = Secured, encrypted connection - Trust badges

Referring Sites

- Shows sites that visitors used to link to the site being analyzed. - The more sites that link to the subject site, the higher that site will rank for certain terms.

Top Content

- Shows the pages on a site that were most viewed by visitors. - Shows specific pages and were viewed and how many times they were viewed - Shows average time spent on each page, bounce rate, and % of users who exited on a page.

Mobile

- Sites are increasingly being viewed using mobile devices. - Mobile feature of Google Analytics displays both the devices and the carriers of a site's mobile users. - If large number of visitors visit via mobile, it may warrant a mobile version of the site.

WWW.

- Subdomain -World Wide Web; a system of interlinked hypertext documents contained on the Internet

Link Quantity

- The amount of links to your site, backlinks - How to establish more - PR Efforts - Build good, shareable content - Social share tools - Ask for links

Popularity

- The number of links and sites that link yours and the quality of those sites.

.Com

- Top Level Domain - TLD

URL

- Uniform Resource Locator - Web Address

Traffic

- Website visitors and all metrics related to their visits

Https

The protocol used to send web pages securely over the Internet.