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A recent study showed that organizations collectively spend about one trillion dollars on IT projects annually. Unfortunately, 3 out of 10 IT projects fail completely for a variety of reasons. TF

True

Advertising networks track a user's behavior at thousands of websites. TF

True

Automation is the most common form of IT-enabled organizational change. TF

True

CRM software incorporates hundreds of business processes. TF

True

Cloud computing is a form of outsourcing. TF

True

Documentation reveals how well a system works from both a technical standpoint and end-user standpoint. TF

True

In general, for digital goods, the marginal cost of producing another unit is about zero. TF

True

In the affiliate revenue model, firms derive revenue by referring consumers to other firms selling online. TF

True

Inefficiencies in a supply chain are caused by inaccurate or untimely information. TF

True

PERT charts create a visual schedule of projects of tasks, the order in which they should be done and the time it should take to complete them. TF

True

Podcasting allows subscribers to listen to live, streaming radio and other audio content. TF

True

Process improvement requires continual change. TF

True

Project planning includes the creation of a project charter authorizing the project and providing authority to apply organizational resources. TF

True

Structured methods treat data and processes as logically separate entities. TF

True

Supply chain planning systems enable the firm to model its existing supply chain. TF

True

Which of the following should drive the entire system-building effort? Six Sigma Feasibility studies User information requirements Available information technology

User information requirements

A native mobile app is: a mobile website. a mobile web app. a standalone application that does not use a browser. a responsive mobile app

a standalone application that does not use a browser.

Enterprise software is built around thousands of predefined business processes that reflect: government regulations. industry benchmarks. best practices. the firm's culture.

best practices

Enterprise software is built around thousands of predefined business processes that reflect: government regulations. industry benchmarks. best practices. the firm's culture.

best practices.

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

bullwhip

Project managers are usually hyper aware of the "triple constraint" that can be used to deem their projects as failures: C overruns that exceed budget constraints; T constraints that occur when projects longer than expected and failure to define and adhere to project S guidelines that describe the boundaries of the project.

cost, time, scope

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

dynamic

All of the following are indications of a failed information systems project except: the system is not being used by anyone. employees are refusing to switch to the new system. employees require training to properly use the system. employees have created a spreadsheet solution to manipulate the data generated by the system.

employees require training to properly use the system.

Enterprise systems improve management decision making in all the following ways except: providing up-to-the-minute data on sales, inventory, and production. providing more accurate sales and production forecasts. improving forecasts of consumer behavior. determining the profitability of products.

improving forecasts of consumer behavior.

Changes in hardware, software, documentation, or production to a production system to correct errors, meet new requirements, or improve processing efficiencies are termed: acceptance maintenance post-implementation implementation

maintenance

In digital markets: search costs increase. menu costs are lower. switching costs decline. information asymmetry increases.

menu costs are lower

A(n) ________ is an organizational change that involves rethinking the nature of the business and the nature of the organization itself. systems analysis paradigm shift business process redesign program

paradigm shift

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

planning; execution

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

richness

Project dimensions can be categorized into three dimensions; S , S and T

size, structure, technical requirements

SMART criteria are useful reminders on how to ensure that the project has created understandable and measurable objectives. SMART is an acronym for

specific, measurable, Agreed Upon, realistic, timely

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n):

supply chain

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n): distribution channel. supply chain. value chain. marketing channel.

supply chain

Which of the following offers the highest reward but also the most substantial chance of failure? Business process redesign TQM Automation Six Sigma

Business process redesign

Craigslist is an example of: C2C e-commerce. B2B e-commerce. B2C e-commerce. B2G commerce

C2C

Apple Music is an example of the market creator business model. TF

False

Business process redesign involves a radical rethinking of the business model. TF

False

Cross-selling is the marketing of products to different customers. TF

False

Enterprise applications reduce switching costs. TF

False

Enterprise systems are built around a small number of predefined business processes. TF

False

Enterprise systems do not require fundamental changes in the way the business operates. TF

False

Gantt chart are similar to PERT charts except they also include costs as well as task dependencies TF

False

Metrics are measurements that evaluate project status to determine whether a project is satisfying end users. TF

False

Native apps are inexpensive to develop and only one version is required for different mobile operating systems. TF

False

Projects have a known beginning and end thus are repeatable TF

False

Prototyping is less likely than other types of system development to produce a system that fulfils user requirements. TF

False

Social marketing enables firms to tightly control their brands. TF

False

Structured methods handle the modeling of data better than the modeling of processes. TF

False

The Internet increases information asymmetry. TF

False

The term switching costs refers to a merchant's costs of changing prices. TF

False

To reap the maximum benefits from enterprise software, companies should customize it to conform to their existing business processes. TF

False

Which type of systems development is characterized by bringing end users and information systems specialists together in an interactive session to discuss the system's design? RAD JAD Prototyping No-code development

JAD

The Internet makes it cheap and effective to reach a large number of possible customers. This phenomenon is referred to as

Long Tail effect

Which process develops a detailed description of the functions that a new information system must perform? Feasibility study Requirements analysis Systems design Management plan

Requirements analysis

Which of the following project management variables defines what work is or is not included in a project? Goals Scope Quality Risk

Scope

Which of the following revenue models generates almost all of Yahoo's revenue? Advertising Affiliate Marketing Subscriptions Transaction fee

Advertising

Which of the following is not a risk factor in information systems projects? Experience with technology Project structure Project size Alignment of information systems and corporate strategy

Alignment of information systems and corporate strategy

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? B2B e-commerce B2C e-commerce M-commerce C2C e-commerce

B2C

________ provide(s) a methodology and tools for dealing with the organization's ongoing need to revise and optimize its numerous business processes. BPM Six Sigma TQM Automation

BPM

Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes? SCM systems ERP systems CRM systems ESS systems

ERP systems

CRM systems help businesses achieve which of the following business objectives? Automated accounting processes Automated production forecasts Faster time to market with new products and services Enhanced customer intimacy

Enhanced customer intimacy

Outsourcing software projects usually results in all of the following except: Increased quality and efficiency of business processes Access to outsourcing service provider's expertise, economies of scale, best practices, and advanced technologies Increased flexibility for faster response to market changes and less time to market for new products or services Increased operating expenses

Increased operating expenses

Which of the following would not be considered a contact point? Email Website Intranet Retail store

Intranet

What is the purpose of responsive web design? It enables different people to responsively program the system. It allows one website to serve different platforms, such as tablets, desktops, laptops, and mobile phones. It enables websites to customize design according to user preferences. It allows websites to respond quickly to changing user needs.

It allows one website to serve different platforms, such as tablets, desktops, laptops, and mobile phones.

What is the primary benefit to consumers of disintermediation? Faster service Higher quality Greater choices Lower costs

Lower costs

Which of the following is not a major CRM application software vendor? Microsoft Oracle SAP JDA

Microsoft

Facebook's "like" button is an example of which of the following? Social sign-on Collaborative shopping Network notification Newsfeed

Network Notification

What is the most significant barrier to successful business process change? Usability of implemented solution Selecting the correct process to change Organizational culture Poor choice of technology

Organizational culture

A project charter usually includes all of the following elements except: Project costs Project objectives Project constraints Projects scope statement

Project costs

Which of the following variables in project management is an indicator of how well the project satisfies management objectives? Quality Scope Risk Time

Quality

Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes? Analytical CRM Social CRM ERM module PRM module

Social CRM

Organizations can rewrite enterprise system software to support their existing business processes. TF

TF

What is the primary driving factor for firms in selecting domestic outsourcing firms to build system solutions? To take advantage of technical skills the firm does not have To save labor costs To reduce the cost of hardware To avoid offshore outsourcing

To take advantage of technical skills the firm does not have

A majority of Americans want a Do Not Track option in browsers that will stop websites from collecting information about their online behavior.

True

A phased approach conversion strategy introduces a new system in stages, either by functions or organizational units. TF

True

The systems analyst is the catalyst for the entire change process and is responsible for making sure that everyone involved accepts the changes created by a new system. TF

True

affiliate revenue model:

based on comission

All of the following are intangible benefits of information systems except: cost reduction. improved asset utilization. increased organizational learning. improved decision making.

cost reduction.

The total time it takes to complete a business process, from start to finish, is called its ________ time. development cycle fulfillment service

cycle

Compared to digital goods, traditional goods have: lower marginal costs per unit. more variable pricing. higher costs of distribution. lower inventory costs.

higher cost of distribution

The business value of an effective supply chain management system includes all of the following except: faster time to market. cost reduction. supply matched to demand. increased inventory levels.

increased inventory levels.

All of the following are examples of supply chain inefficiencies except: parts shortages. underused plant capacity. just-in-time production. excessive finished goods.

just-in-time production.

Peter Keen has discussed the idea that technology expands markets both in terms of the number of people who can be served and the number of products and services that can be offered. He referred to these principles as

reach and range

The oldest method for building information systems is: agile development. prototyping. the systems life cycle. rapid application development.

the systems life cycle.

A ________ is an interaction with a customer.

touch point

All of the following are unique features of e-commerce technology, except: interactivity transparency richness global reach

transparency


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