IS Exam Chapter 8

Web 1.0

-Consume content -Websites closed to editing -Static -Updated rarely by a "webmaster" -Focused on presentation of information -Brochure-ware

Web 2.0

-Create content -Websites open to editing -Dynamic, changing -Updated frequently by users -Focused on collaboration, dialog, user-generated -content, community -Social media

mashup

A ________ is a Web site that takes different content from a number of other Web sites and mixes them together to create a new kind of content. The launch of Google Maps is credited with providing the start for __________

tag

A ________ is a keyword or term that describes a piece of information, for example, a blog, a picture, an article, or a video clip.

social network

A ___________ is a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade

Wiki

A ________is a Web site made up entirely of content posted by users. ______ have an "edit" link on each page that allows any user to add, change, or delete material, thus fostering easy collaboration.

false

A wiki is a collection of blogs. True/False?

RSS feeds

CNN.com provides ________ for each of its main topic areas, such as world news, sports news, technology news, and entertainment news.

Socially oriented Professional networking Media Sharing Communication Collaboration Social bookmarking Social news Events Virtual meeting place Discovery Online marketplaces for microjobs

Categories of Social Networking Web Sites

e-commerce sites

One analysis of data from 25,000 retailers showed that users driven to __________ from Pinterest are 10 percent likelier to buy something than those coming from other social sites. Pinterest has advantages in __________, as industry analysts find that its users are more likely to share product links and make big purchases than users of other social platforms

blogs

Perhaps the primary value of ________ is their ability to bring current, breaking news to the public in the fastest time possible. Unfortunately, in doing so, bloggers sometimes cut corners, and their blogs can be inaccurate

false

RFID will kill you?

social commerce

Social computing in business, or _____________, refers to the delivery of electronic commerce activities and transactions through social computing

-social information is not anonymous -organizational leaders will have to demonstrate authenticity, even-handedness, transparency, good faith, and humility. If they do not, then customers and employees may distrust them, to potentially disastrous effects. -companies that show insensitivity toward customers or employees quickly find themselves on a downward slide.

The bad truth about social computing

-Social computing makes socially produced information available to everyone -social computing can influence people in positions of power to listen to the concerns and issues of "ordinary people." -Today, managers, executives, and government officials can no longer control the conversation around policies, products, and other issues. -As you see from these examples, the world is becoming more democratic and reflective of the will of ordinary people

The good truth about social computing

Web 3.0

The semantic web- the Semantic Web looks to give information based on where, when and what you are meaning, not by what you are saying...

true

Web. 2.0 is a loose collection of information technologies and applications based around collaboration and community. True/False?

Social advertisements

_________ are ads placed in paid-for media space on social media networks.

Netcasting

_________ includes podcasting (audio) and videocasting (audio and video). For example, educational institutions use ___________ to provide students with access to lectures, lab demonstrations, and sports events. In 2007, Apple launched iTunes U, which offers free content provided by major U.S. universities such as Stanford and MIT.

Social shopping

_________ is a method of electronic commerce that takes all of the key aspects of social networks—friends, groups, voting, comments, discussions, reviews, and others—and focuses them on shopping. ____________ helps shoppers connect with one another based on tastes, location, age, gender, and other selected attributes.

Blog

_________ is a personal Web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological entries.

Social apps

__________ are branded online applications that support social interactions and user contributions (e.g., Nike+)

Social computing

__________ is a type of IT that combines social behavior and information systems to create value. __________ is focused on improving collaboration and interaction among people and on encouraging user-generated content, as you see in this chapter's opening case.

Group shopping

__________ offer major discounts or special deals during a short time frame. __________ is closely associated with special deals (flash sales).

Social advertising

__________ refers to advertising formats that make use of the social context of the user viewing the ad

Really Simple Syndication (RSS)

___________ is a Web 2.0 feature that allows you to receive the information you want (customized information), when you want it, without having to surf thousands of Web sites. RSS allows anyone to syndicate (publish) his or her blog, or any other content, to anyone who has an interest in subscribing to it. When changes to the content are made, subscribers receive a notification of the changes and an idea of what the new content contains. Subscribers can then click on a link that will take them to the full text of the new content.

Native advertising

____________ is a sales pitch that fits into the flow of the information being shown. Many publishers view ___________ as risky because it has the potential to erode the public's trust.

Social aggregator

____________ is the process of collecting content from multiple social network services, such as Instagram, Tumblr, Flickr, LinkedIn, Twitch, YouTube, etc. into one unified presentation.

shopping clubs

_____________ host sales for their members that last just a few days and usually feature luxury brands at heavily discounted prices. Club organizers host three to seven sales per day, usually via e-mail messages that entice club members to shop at more than 70 percent off retail—but quickly, before supplies run out.

Data aggregators

_______________ are companies that collect public data and nonpublic data and integrate them to produce digital dossiers

Viral marketing

_______________—that is, word-of-mouth advertising—lends itself especially well to social networking. For example, Stormhoek Vineyards (www.stormhoek.com) initiated a marketing campaign by offering bloggers a free bottle of wine. Within six months, roughly 100 of these bloggers had posted voluntary comments—the majority of them positive—about the wine on their blogs. In turn these comments were read by other bloggers.

Social marketplaces

______________act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. A ________ helps members market their own creations (see Etsy)

profiling

process of creating a digital dossier: electronic description of you and your habits.

the power of buyers- social media gives power to thousands of individual consumers who talk about the brand within their social networks. Businesses must cater to these individuals, respond to their concerns, reward their compliments.

where does social computing fit in Porter's Model?