IS test 4 chapter 10

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce? A) Information density B) Richness C) Customization D) Interactivity

Information density

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity

Interactivity

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity

Richness

Digital goods are goods that are: A) produced digitally. B) sold over digital networks. C) delivered digitally. D) used with digital equipment

delivered digitally

Reducing the business process layers in a distribution channel is called: A) disintermediation. B) BPR. C) market segmentation. D) network effects.

disintermediation

Varying a product's price according to the supply situation of the seller is called ________ pricing. A) menu B) flexible C) dynamic D) asymmetric

dynamic

An example of the content provider business model is Barnesandnoble.com, a retailer of printed books

false

Disintermediation provides major benefits to the distributor.

false

E-commerce refers to the use of any networking technologies to transact business

false

Retail consumer e-commerce is growing at single-digit rates.

false

Rich media advertisements are a sales-oriented marketing format.

false

Selling the same goods to different targeted groups at different prices is called: A) cost customization. B) cost optimization. C) price gouging. D) price discriminant

price discrimination

The effort required to locate a suitable product is called: A) price discrimination. B) search costs. C) menu costs. D) shopping costs.

search costs

Based on your reading of the chapter, e-commerce is: A) still in a revolutionary phase. B) widely accepted by consumers, although technology is still quickly changing. C) not yet fully accepted by consumers, although much of its driving technology is firmly in place. D) well entrenched as a form of modern commerce.

still in a revolutionary phase

The quality of ubiquity, as it relates to e-commerce, is illustrated by: A) the same set of standards being used across the globe. B) the spread of plentiful, cheap information. C) the enabling of commerce worldwide. D) the availability of the Internet everywhere and anytime.

the availability of the Internet everywhere and anytime.

How are the Internet and e-commerce causing severe disruption to the existing advertising business model? A) Ties between customer and businesses are being rethought. B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage. C) New methods of advertising, such as blog advertising, are emerging. D) The market entry costs for online advertising services are extremely low.

Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage

Which of the following is not a recent development in e-commerce? A) Wireless Internet connections grow rapidly. B) Social networking sites become a new platform for e-commerce. C) The music recording industry is disrupted as music creation and distribution become decentralized. D) Online entertainment business models surge.

The music recording industry is disrupted as music creation and distribution become decentralized

Which of the following is not one of the unique features of e-commerce technology? A) Information density B) Transparency C) Richness D) Social technology

Transparency

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe? A) Ubiquity B) Global reach C) Universal standards D) Social technolog

Universal standards

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. A) transparency B) asymmetry C) complexity D) discrimination

asymmetry

Compared to traditional goods, digital goods have: A) greater pricing flexibility. B) lower marketing costs. C) higher production costs. D) higher inventory costs.

greater pricing flexibility

Compared to digital markets, traditional markets have: A) lower search costs. B) stronger network effects. C) higher delayed gratification effects. D) higher transaction cost

higher transaction costs

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): A) exchange. B) marketspace. C) online marketplace. D) e-hub.

marketspace

Through what channel did e-commerce first evolve? A) Online advertising sales B) Internet portals C) Online book sales D) Internet service providers

online sales advertising

Information density refers to the: A) richness-complexity and content-of a message. B) total amount and quantity of information delivered to consumers by merchants. C) total amount and quantity of information available to all market participants. D) amount of information available to reduce price transparency

total amount and quantity of information available to all market participants

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

true

An example of the service provider business model is Flickr, a photo management and sharing Web site

true

In general, for digital goods, the marginal cost of producing another unit is about zero.

true

The Internet shrinks information asymmetry

true

Web personalization is used primarily as a major marketing tool.

true