isom: electronic business value

what applies to any business that sells its products or services directly to consumers online?

B2C

What applies to customers offering goods and services to each other on the internet

C2C

What was the original term for a company operating on the Internet

Dot-com

the translation of a long URL into an abbreviated alternative that redirects to the longer URL

URL shortening

Provides access internet information through documents, including text, graphics, and audio and video files that use a special formatting language called hypertext markup language

WWW

What is an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers

Web Real-Time Communications

_________ are key words that advertisers choose to pay for and appear as sponsored links on the google results pages

adwords

what allows a business to generate commissions of referral fees when a customer visiting its website clicks a link to another merchants website

affiliate programs

select two terms that represent an online journal that allows users to post their own comments, graphics, and video

blog, web log

Consumer-to- ____________- applies to any consumer who sells a product or service to a business on the internet

business

what is a plan that details how a company creates, delivers, and generates revenues?

business model

what applies to businesses buying from and selling to each other over the internet?

business-to-business

what is the practice of artificially inflating traffic statistics for online advertisements?

click fraud

__________data can observe the exact pattern of a consumer's navigation through a site

clickstream

the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits

clickstream analytics

what is the process of collecting, analyzing and reporting aggregate data about which pages a wbsite visitor visits -------- and in what order

clickstream analytics

what helps companies manage the creation, storage, editing, and publication of their website content?

content management systems

what applies to any consumer who sells a product or service to a business on the internet

customer to business

Mass _____________ is the ability of an organization to tailor its products or services to the customers' specifications

customization

_______ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank

cybermediation

who is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives

cyborg anthropologist

the introduction of ebusiness brought about ____________, which occurs when a business sells directly to the customer online and cuts out the intermediary.

disintermediation

a _____________ model is a plan that details how a company creates, delivers, and generates revenues on the internet

ebusiness

A search ______________ is website software that finds other pages based on keyword matching similar to Google

engine

what is a two-dimendional representation of data in which values are represented by colors

heat map

what creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser

hitbots

what is a service that enables instant of real-time communication between people?

instant messaging

What measures advertising effectiveness by counting visitor interactions with the target ad

interactivity

_____________ are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together.

intermediaries

An ___________ service provider is a company that provides access tot he internet for a monthly fee

internet

a massive network that connects computers all over the world and allows them to communicate with one another

internet

search engine _____________ combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking

optimization

what occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave

paradigm shift

what occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person. say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions?

personalization

__________-converts an audio broadcast to a digital music player

podcasting

Search engine _________ evaluates variables that search engines use to determine where a URL appears on the list of search results

ranking

what occurs when a system updates information at the same rate it receives it?

real-time communication

In __________ steps are added to the value chain as new players find ways to add value to the business process

reintermediation

In ____________ steps are added to the value chain as new players find ways to add value to the business process

reintermediation

information ________ refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information

richness

____________ is the scientific classification of organisms into groups based on similarities of structure or origin

taxonomy

____________ is a massive network that connects computers all over the world and allows them to communicate with one another

the internet

what describes niche-market ebusiness strategies that capture the tail of a typical sales curve?

the long tail

contains the address of a file or resource on the web

universal resource locator

select two terms for content created and updated by many users for many users

user-contributed content, user-generated content

what allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays and whiteboards?

videoconference

select the term hat refers to the world wide web during its first years of operation

web 1.0

what blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants?

web conferencing

uses clickstream data to determine the effectiveness of the site as a channel to market

website ebusiness analytics

uses clickstream data to determine the efficiency of the site for the users and operates at the server level

website traffic analytics