J320

A business firm is collaborating with a nonprofit organization in an initiative to provide public relations training to working professionals throughout a country. Twenty percent of the fee that the working professionals would pay is given to the nonprofit organization. The money is then used by the nonprofit organization to fund the training program. This scenario illustrates _____. a) cause-related marketing b) green marketing c) effect-related marketing d) relationship marketing

a

A difference between traditional surveys and Internet surveys is that, internet surveys: a) can be personalized for greater relevance to each respondent b) can be targeted at a specific group of people c) incur training, telecommunications, and management costs d) require a considerable amount of time and effort to be conducted

a

Clarissa works in an advertising agency. The agency has recently signed a deal with a smartphone company. Clarissa is allotted the task of gathering data on smartphone brand preferences among consumers. In the context of marketing research, which of the following roles will Clarissa be performing?​ a) The descriptive role b) The predictive role c) The diagnostic role d) The prescriptive role

a

Gerrard, the CEO of a clothing company, decides to conduct a survey on the quality of the company's products. He instructs the survey team to interview the customers who visit the outlets during weekdays. The customers who will be interviewed can be considered a _____. a) convenience sample b) random sample c) probability sample d) quota sample

a

Happy Holidaze International, a chain of hotels and resorts, keeps in constant touch with its existing customer network over social media. Every holiday season, it ensures that its customers are aware and informed about what the company has in store for them. This is an example of _____.​ a) relationship marketing b) societal marketing c) traditional marketing d) guerrilla marketing

a

Jasmine does not have any preferences when it comes to toothpastes. She picks up the brands that are easily available in the supermarket near her house. In this scenario, toothpastes can best be categorized as ________. a) convenience products b) specialty products c) unsought products d) premium products

a

John bought a new set of rechargeable batteries and plugged them into their charger to charge them before initial use. The batteries were charged for three hours. Subsequently, he noticed that the battery acid had started oozing out. In this scenario, John could lodge a complaint with the _____ against the battery manufacturer.​ a) Consumer Product Safety Commission b) World Health Organization c) Federal Trade Commission d) Food and Drug Administration

a

Micron Processors is a computer manufacturing company. Its computers do not have technical specifications written on the packages and instead have words such as "fastest" and "energy efficient." In this case, Micron Processors is using _________. a) persuasive labeling b) complementary branding c) informational labeling d) cooperative branding

a

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to: a) be inward looking, focusing on selling what the firm makes. b) focus on determining the needs of its customers rather than selling aggressively. c) take responsibility for its customers' well-being and interests. d) assume that sales depend on a customer's decision to purchase a product.

a

Product line depth refers to the number of: a) product items in a product line b) product lines an organization offers c) competitors present in the market for a particular product line d) market segments a firm is willing to target or serve

a

Sky High Builders is a sustainable construction company that uses eco-friendly materials to repair or construct infrastructure in the city. The company's products are made from recycled plastic. In this scenario, Sky High Builders best illustrates a _____.​ a) societal marketing orientation b) market orientation c) production orientation d) sales orientation

a

The first step in the marketing research process is: a) recognizing a marketing problem or opportunity​ b) specifying the sampling procedures to be followed c) collecting primary data from available sources d) planning a research design

a

The management of Vaikel Inc., an automobile manufacturer, is conducting a survey to find out people's opinions about its latest car, Vaikel 6.0, and their level of satisfaction after using the car. It requests some customers who recently purchased Vaikel 6.0 to participate in the survey and asks them to log on to the company Web site at a given time. After they log on to the site, a moderator runs a discussion about the car and allows the customers to respond. In this case, Vaikel is using a(n) _____ to conduct the survey. a) online focus group b) Web community research program c) Web survey system d) online panel provider

a

Which of the following companies adopts a product/service differentiation competitive advantage? a) A firm that provides highly reliable products b) A firm that inhibits post-sale customer service relations c) A firm that sells its products at lower costs than its competitors d) A firm that solely relies on promotional strategies to increase its sales

a

Which of the following companies is an advocate of sustainability?​ a) Poldoid Inc., a manufacturer of plastic products, uses biodegradable plastics to reduce the generation of hazardous wastes b) Magnira Inc., a textile company, uses cost-effective strategies to generate higher profits c) Harlose Brothers, an ice cream manufacturer, offers discounts on its ice creams during summer d) Laelle Corp.'s management believes that its employees are the most important and valuable resource of the company

a

Which of the following information should be included at the beginning of a marketing research report? a) A concise statement of the research objectives b) A summary on the major findings of the research c) A brief explanation about the research design d) A detailed discussion on the methodology employed

a

Which of the following statements is true about a niche strategy? a) Companies that adopt a niche strategy have only a small number of customers b) Only large companies can implement a niche strategy c) Companies that adopt a niche strategy can only gain a price advantage over competitors d) Only the companies that do not have competitors can adopt a niche strategy

a

Which of the following statements is true of a sales orientation? a) Intermediaries are encouraged to push manufacturers' products aggressively. b) Sales-oriented firms understand the needs and wants of the marketplace. c) Sales-oriented firms give maximum emphasis to society's long-term best interests. d) Consumers can be convinced to buy goods or services even though they do not need them.

a

Zappy Toys, a toy manufacturing company, opened one of its stores in Zuell, a quiet suburban area. The suburban area is populated mostly with older individuals and retirement homes. The company expected to sell lots of toys. However, the people living in Zuell did not seem interested in the store and rarely visited it. In this scenario, Zappy Toys failed to understand the impact of _____ on its business.​ a) social factors b) political factors c) inflation d) social media

a

A firm that adopts an undifferentiated targeting strategy assumes that a) it is necessary to reach niche markets b) individual customers have similar needs that can be met with a common marketing mix c) it can compete effectively with large firms d) concentration of all of the firm's resources in a single market will result in cannibalization

b

Antony sees a little boy stealing an apple from a vendor and follows him. He discovers that the boy had stolen the apple to feed his two younger sisters who looked famished. A policeman passing by sees him observing the children and asks if the children had stolen anything. Although Antony knows it would be wrong to lie, he replies in the negative. The scenario best exemplifies an instance of _____. a) rule utilitarianism b) act utilitarianism c) moral absolutism d) moral universalism

b

By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____. a) selective exposure b) cognitive dissonance c) want-got gap d) internal stimuli

b

Identify a true statement about specialty products. a) They are easily substituted with other products b) They are distributed to only a few outlets in a geographic area c) They are made directly available to a consumer through direct mail d) They are relatively inexpensive and merit little shopping effort

b

In the context of ethical theories, which of the following statements is true of moral relativism? a) Moral relativists believe that the choice that yields the greatest benefit to the most people is ethically correct b) It does not believe in absolute rules such as laws c) An act that is legally wrong is always ethically wrong d) It is a belief based on rules and individual obligations

b

In which of the following ways are consumers influenced by reference groups? a) Norms of reference groups do not constrain consumer behavior b) Consumers use the same criteria as their reference groups to make their own consumer decisions c) Consumers are influenced only by the reference groups to which they belong d) Consumers are prohibited from dissociating themselves from reference groups

b

Martha visits a departmental store and discovers that a box of exotic candles will cost her ten percent more than what she had paid six months ago. The increase in prices is same across the country. In this scenario, which of the following statements is true? a) The candles' subjective value increases with the increase in inflation. b) She will have immediate purchasing power if she had a pay raise to match the inflation. c) She has to pay twelve percent more than what she paid last month. d) The departmental store is trying to earn profits by increasing the prices of its goods.

b

Sam has a tendency to be egocentric. Sam follows the rules of the company mainly to avoid punishment and to gain respect. When making decisions, Sam always focuses on what immediate benefits are to gain from an alternative. Which of the following levels of ethical development is illustrated by Sam? a) Postconventional morality b) Preconventional morality c) Ethnocentric morality d) Conventional morality

b

Sweet Snow is an established ice cream manufacturing company. It has recently introduced a zero-fat ice cream in the market, and as an introductory offer, it is selling its products at discounted prices. In the context of Ansoff's strategic opportunity matrix, which of the following strategies has Sweet Snow adopted? a) Market segmentation b) Market penetration c) Divestment d) Product diversification

b

The CEO of Nuvol Cream, an ice cream specialty company, wants to change all its existing flavors and sell all its ice cream varieties in a low-fat gelato version. He asks the marketing and sales department of his company to carry out a market research and give him the diagnostic results of their research. While focusing on the diagnostic role of market research, the marketing and sales department of Nuvol Cream will:​ a) list the strongest competitors in the market b) determine the impact of the changes on the company's sales c) collect information about the company's past sales trend in the industry d) explain the different ways through which the company's competitors have increased their profits

b

The _____ states that people should adhere to their obligations and duties when analyzing an ethical dilemma.​ a) casuist ethical theory b) deontological theory​ c) moral relativism theory d) utilitarian ethical theory

b

The customer relationship management technique that focuses on thanking customers for their business to a company exemplifies the trend of _____.​ a) time savings b) loyalty c) personalization d) technology

b

A cell phone manufacturing company is said to functionally modify one of its products if it: a) reduces the price of the cell phone ahead of a sale b) introduces a sleek and stylish version of the cell phone with the same specifications c) releases a software update to fix the cell phone's heating problem d) introduces stylish headphones for the cell phone

c

A code of ethics: a) should be kept confidential from a firm's employees b) should exclude guidelines for day-to-day activities c) should be in written form to avoid confusion d) should be limited to a list of do's and don'ts

c

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy: a) views the market as one big market with no individual segments b) results in cannibalization of products c) involves selecting a market niche for targeting its marketing efforts d) uses a common marketing mix for the entire market

c

According to Ansoff's strategic opportunity matrix, a firm that adopts a diversification strategy: a) will sell modified products to existing customers in existing markets b) will be free from risks in unfamiliar markets c) will profit if it enters a new market with little competition d) will decrease the prices of existing products

c

Business firms can stimulate innovation by: a) hiring employees who have a low risk tolerance b) using micromanagement techniques c) letting employees know that they have the freedom to fail d) talking to late adopters

c

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when: a) the product or service to be bought is a frequently purchased, low-cost item b) the consumer is confident of making a purchase decision with the information at hand c) the perceived risk of the product or service to be purchased increases d) the consumer is knowledgeable and well informed about a potential purchase

c

Eve's Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve's Aura's products? a) They are purchased after more planning effort than specialty products b) They will be more expensive than shopping products c) They require wide distribution in order to sell sufficient quantities d) They are bought very rarely by consumers

c

Freulia Inc. manufactures and sells stationery and office supplies. The firm loses its competitive advantage with the entry of new competitors. In this case, in order to gain a sustainable competitive advantage, Freulia Inc. should: a) depend on government subsidies b) imitate the products of its competitors c) build its own competitive advantages d) aim at being the low-cost competitor in the industry

c

Fritz Spa is a manufacturer of personal care products. Most men perceived it to produce grooming products only for women. To change this perception, Fritz Spa started selling some of its products in dark-colored packaging and added "for men and women" next to the brand name in those products. Shortly, Fritz Spa managed to increase its customer base, and a lot of men started purchasing its products. In this scenario, which of the following strategies has Fritz Spa used?​ a) Cannibalization b) Geographic segmentation c) Repositioning d) Perceptual mapping

c

In order to attract customers who are blue-collar workers, Prisly Inc., a laundry detergent manufacturer, introduced a liquid detergent that easily removes tough stains. Soon after, the management noticed that there was a significant drop in the sales of its detergent powder as the company's loyal customers, who previously purchased the detergent powder, started purchasing the more effective liquid detergent. As a result, Prisly Inc. was forced to reduce production of its detergent powder. In this scenario, it is evident that Prisly Inc. has adopted a(n) _____. a) undifferentiated targeting strategy b) concentrated targeting strategy c) multisegment targeting strategy d) universal targeting strategy

c

In the context of SWOT analysis, which of the following can be considered as a strength of an organization? a) A new unserved market b) Increased taxes on products c) A superior production technology d) Imitable products and services

c

In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of the following is a similarity between cash cows and dogs? a) Both have a high market share in their respective markets b) Both operate in high-growth markets c) Both operate in low-growth markets d) Both have a low market share in their respective markets

c

In the context of the marketing mix, the product includes: a) the elements of advanced strategic planning b) the point of purchase c) the name of the brand d) personal selling

c

In the context of the utilitarian ethical theory, to a utilitarian: a) intuition and personal feelings will guide decision making in cases of dilemmas b) the truth of a moral judgment is relative to the judging person or group c) similar predicted solutions can be compared to determine the most beneficial choice d) a law can be broken to uphold individual duty to society

c

Jay Grains positions its cereals in the market as the only cereal that is made from whole grains and does not contain sugar. This gives the company a significant advantage over its competitors. Given this information, which of the following strategies has Jay Grains adopted to position its products?​ a) Geographic segmentation b) Perceptual mapping c) Product differentiation d) Market penetration

c

Jensen Jeans is one of the most popular multinational clothing companies. It has several stores worldwide that operate under the same brand name, sell the same products at the same prices, and have the same layout. In this scenario, the strategy adopted by Jensen Jeans is an example of a(n) _________. a) adaptations and modifications strategy b) co-branding strategy c) one-brand-name strategy d) individual branding strategy

c

Joshua, an HR manager in a multinational firm, is recruiting employees for his firm. During the self-introduction stage, one of the interviewees, Martha, shares information about herself. In this case, which of the following information shared by Martha is a demographic characteristic? a) She prefers to use electronic gadgets of only one particular brand b) She is very creative when it comes to cooking c) She lives in Manhattan d) She believes in social service

c

Karma is a professional landscaping company. For landscapes, it uses eco-friendly products such as synthetic turf and drought-resistant plants that help save water and energy. The methods adopted by the company are inexpensive as well. Which of the following concepts is illustrated in this scenario?​ a) Effect-related marketing b) Cause-related marketing c) Green marketing d) Relationship marketing

c

Mass-marketing efforts are used by marketers because a) the time consumers spend on making purchase decisions has increased in recent times b) consumers have their own unique sets of needs and wants c) of the need to create brand awareness or to remind consumers of a product d) the importance of rewarding individual consumers for their loyalty has declined in the recent years

c

Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. went ahead and manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a _____. a)market orientation b) societal marketing orientation c) production orientation d) sales orientation

c

Under the Foreign Corrupt Practices Act (FCPA), _____. a) prosecutions against bribery have significantly declined b) U.S. corporations are prohibited to involve in international business dealings c) U.S. corporations are prohibited to make illegal payments to foreign governments d) several U.S. businesses are offered significant advantages

c

Which of the following is a difference between individual branding and family branding? a) Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity b) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance. c) In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name. d) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product

c

Which of the following is a difference between primary data and secondary data? a) Primary data result in a mismatch between a researcher's unique problem and the purpose for which the data was collected, while secondary data result in no such mismatch. b) Primary data are inexpensive and save time and money, while secondary data are expensive and more time consuming c) Primary data can be maintained in secrecy, while secondary data are usually available to all interested parties for relatively small fees or free. d) Primary data are data that have been previously collected, while secondary data are data that have been collected for the first time.

c

Which of the following statements is true of a marketing plan? a) It is developed independently of the external business environment b) It is a set of orally communicated rules and is seldom written down c) It defines the business mission and objectives d) It lacks the elements of advanced strategic planning

c

Which of the following statements is true of cause-related marketing? a) It occurs when government agencies and nonprofit agencies launch social campaigns b) It seldom helps companies increase the sale of their products c) It is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit d) It is a marketing relationship based on a straight donation

c

​In the context of the determinants of U.S. society, it is assumed that _____ involves the voluntary acceptance of standards established by nongovernmental entities. a) media b) cause marketing c) self-regulation​ d) green marketing

c

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry. a) product line reeling b) product line classification c) product line contraction d) product line extension

d

Cloyd's Supermarket, a popular retail store, sells a variety of products. In order to assess if it needs to make improvements to its service, the marketing research team sends out questionnaires to Cloyd's regular customers. The questionnaire has questions with blank spaces below. The customers have to write what they like best about shopping at Cloyd's and what new products or services they expect from Cloyd's. The questions included in the questionnaire are examples of _____. a) rhetorical questions b) dichotomous questions c) scaled-response questions d) open-ended questions

d

Companies that successfully implement customer relationship management tend to a) maximize the role of distributors in marketing b) assume that customers have similar needs that can be met with a common marketing mix c) minimize the use of database technology d) customize the goods and services offered to their customers

d

Hydralicious, a juice outlet, had to stop its business as health inspectors found that the storage facilities at the outlet did not meet the standards set by the government. In this scenario, a(n) _____ factor affected Hydralicious's business. a) demographic b) economic c) technological d) legal

d

Identify a true statement about production-oriented firms. a) They focus on their customers and have quick cycle times. b) They determine what products their customers want and then produce them. c) They do not focus on their internal capabilities. d) They lack an understanding of the needs and wants of the marketplace.

d

James earns $3,000 per month. If his overall cost of living is $1,700, his purchasing power is _____. a) $1,700 ​b) $3,000 ​c) $1,000 d) $1,300

d

Jordan is a sales manager who operates at the postconventional level of morality while making ethical decisions. In this case, which of the following statements is true?​ a) Jordan is concerned about how people will view his decisions b) Jordan is calculating and self-centered while making decisions and looks for immediate benefits c) Jordan makes decisions that are not beneficial for most people d) Jordan is concerned about how he sees and judges himself in the long run

d

Kevin is hired by the manager of Jem's Jewels, a jewelry store, to gather information on the overall outlook of its staff and their behavior toward customers. Kevin went into the store pretending to be a customer and observed the behavior of every employee. In this scenario, Kevin is a(n) _________.​ a) trendsetter b) angel investor c) virtual shopper d) mystery shopper

d

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income and family life cycle. These divisions are known as _____. a) positioning bases b) market positions c) perceptual maps d) market segments

d

Peter is conducting research to develop an engine that could run on water. His research is aimed at formulating a combustion process that could be used in commercial vehicles so that vehicles could run on water. Peter's research is an example of _____. a) controlled research b) experimental research c) basic research d) applied research

d

QUESTION 10 Which of the following statements is true of American teenagers? a) They make the largest cohort group b) They prefer Tumblr and Instagram to Facebook c) They spend about six hours per week tuned in to electronic media d) They prefer face-to-face communication to communicating electronically

d

The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.? a) Leyton Electronics Inc. overlooks the importance of market research. b) Leyton Electronics Inc. manufactures products that are similar to its competitors' offerings. c) Leyton Electronics Inc. lacks an understanding of its competitors' strengths and weaknesses. d) Leyton Electronics Inc. satisfies its customers' wants and needs legally and responsibly.​

d

The purpose of market segmentation is to a) group a large number of markets together, enabling a company to serve them simultaneously b) change consumer attitudes and beliefs toward a product c) divide a market into submarkets of equal size and equal number of customers​ d) enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments

d

Three Arrows Inc. is a company that manufactures bags from recycled paper. Its marketers receive complaints that the bags easily become wet and tear after a few weeks of use. They decide to respond to their customers' needs by using a thicker, waterproof paper. This is an example of _____. a) product placement b) planned obsolescence c) functional modification d) quality modification

d

To increase the sales of low-involvement products, marketing managers can: a) design advertisements with highly emotional messages b) adopt strategies that are used for marketing high-involvement products c) promote the products extensively to the target market d) focus on the package design of the products

d

Unlike people who belong to Generation X, baby boomers: a) do not use social media or other technologies to buy products b) graduated from college during the Great Recession c) spend less on gifts, personal care products, medical care, food away from home, and entertainment d) tend to be influenced more by traditional advertising and word-of-mouth recommendations

d

What percent of every dollar you spend goes toward covering marketing costs such as research, development, advertising and sales expenses? a) 10 percent b) 25 percent c) 75 percent d) 50 percent

d

Which of the following is a secondary data collection method? a) Observing consumers b) Talking to consumers c) Sending mail surveys d) Using annual consumer reports

d

Which of the following is an advantage of primary data? a) Gathering primary data is less expensive than gathering secondary data. b) Conducting in-person interviews is an expensive method of gathering primary data. c) They consist of data that are easily available to any interested party. d) They answer specific research questions that secondary data cannot answer.

d

Which of the following practices can help businesses gain a cost competitive advantage? a) Using expensive raw materials b) Focusing on serving marginal customers c) Customizing products with extra frills d) Using simplified production techniques

d

Which of the following statements is true of corporate social responsibility? a) Businesses never perpetrate social problems as the primary objective of businesses is making profits b) The primary responsibility of social welfare rests with governments and not business firms c) The free market, not companies, should decide what is best for the world d) Businesses have resources, so businesses should be given the chance to solve social problems

d

Which of the following statements is true of culture? a) It cannot be learned b) It influences individuals in a way that they are completely aware of its values c) It is static and does not change d) It encompasses all the things that consumers do without conscious choice

d

Which of the following statements is true of customer relationship management? a) It involves targeting the average customer or everybody. b) It is used by sales-oriented firms to convince customers to buy their products. c) It considers all customers as one large group that should be targeted with a single promotional strategy. d) It involves establishing and tracking customer interactions with the company.

d

Which of the following statements is true of the marketing concept? a) It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition. b) It states that firms should give maximum importance to aggressive promotional and advertising activities. c) It states that marketing solely means selling things and collecting money. d) It states that an organization should satisfy customer wants and needs while meeting organizational objectives.

d

Who among the following is most likely to disapprove of unethical practices more strongly than others? a) Sarah, a manager, whose organization does not provide guidelines on ethical behavior b) Rebecca, who has noticed that most of her colleagues often use office supplies for personal use c) Jason, an editor, who has noticed that all his managers agree that it is okay to plagiarize content to a small extent d) David, who has noticed for the first time a colleague misrepresenting data in a report​

d