JOMC 376 Test 2

Darl Katz

Edmonton Ice District

Leigh Steinberg

agent who's partner left and took many of his clients claiming he was an alcoholic agents arent regulated

U Michigan Study

- children have 12 less hours free time per week - unstructured outdoor activities decreased 50% - structured sports has increased by 3 hours per week - homework time increased by 50%

ABL

American Basketball League women's league started in early 90s in 2nd tier markets - rented arenas, started with only tickets and sponsorships and worked way up to tv contracts David Stern (Commissioner of NBA) went to Olympics in 1996 and saw women's team win gold. decided time was right for women's basketball had more resources and clout that ABL WNBA replaced ABL

Phil Knight

Athlete under Bowerman that helped him design and outsource shoes --> Nike

Gordon Gee

Chancellor of Vanderbilt who said ENOUGH. - decided to replace athletic director with a Dean - called for numerous things: 1) colleges should make binding 4 year commitment to students on scholarship 2) number of athletic scholarships a school can award should be tied to graduation rates of its student athletes moral to the story --- Gordon Gee become Chancellor of Ohio State and then WVU. did he change these school's to the things he pushed at Vandy? NO. it's easy to rail on these issues but they are tough.

2016 Olympics - Final bidders

Chicago, Tokyo, Madrid, Rio

The Knight Commission

Commission that was formed to look at these issues in college sports Academics Arms Race Commercialization

David Stern

Creation of Celebrity was commissioner of NBA "It's Magic Johnson and the Lakers vs. Bird and Celtics"

Billie Jean King

Decided to recruit best female tennis players of her day and created women's league WTA had better record than best male tennis player and was being paid a third of the price --> became seminal person for pushing through women's rights to the stage of athletics

Sawgrass in Florida

Dye was asked by PGA to design a course for television. this is the course he designed. one of the most telegenic courses in the sport. it's made for television angles

Peter Ueberroth

Exclusivity in 1984 Olympics exclusivity created value 30 sponsors in 1984 made 130M

Larry Young

Experimented with a place half hour outside of Myrtle Beach. --> build a championship PUBLIC course, and checked out whether people would travel and be willing to pay for it. they were! started to build more and more courses at Myrtle CONCEPT: they could cooperate at Myrtle. If you stayed at Red Roof Inn or the most expensive hotel, you could access almost all of the courses in Myrtle Beach **this collective sense of availability will fuel the rise of Myrtle as a "disneyland" for gold**

Li Na

First Chinese player to win a major won French Open and got 3.2M BUT ****made 42M in sponsors******

Dick Ebersol

Head of NBC that helped solid NBC's television rights for the Olympics for a decade (2000, 2004, 2004 & 2006, 2008)

Larry Ellison

Head of Oracle that spent millions to win America's Cup Liveline technology made boats uniform

Mike Whan

LPGA - his presence brought league from 23 events and $40M in total to 34 events and $60M - changed the organization to focus more on title sponsors running an event

Bill Rasmussen

Learned that it was more expensive to rent satellites to broadcast University of Connecticut bball games for 3 hours than for 24 hours had to figure out how to fill the rest of this broadcast time - says he can show old basketball games --> BEGINNING OF ESPN had to sell out but this is how ESPN and the dominant 24-hour world of sports got started

Sebastian Coe

Olympian that bid to the Olympic Committee for London to host. London got the bid and people think it was because of connection between Him and olympians also on Committee

Pete Dye

PENAL philosophy small greens, narrow fairways. just hard. now trying to design courses with minimal environmental impact known for bringing environmentalism to the sport

Bill Bowerman

Track Coach at Oregon *competitive response* to making shoes for his athletes - idea that each one needs a different shoe to perform the best in their respective event

Kevin Plank

didn't like how cotton shirts soaked up sweat when he ran got women's lingerie material to make a shirt and found it was resistant led to Under Armour - now a billion dollar business new products come from innovation

Nick Symmands

dispute between his personal sponsor Brooks and USA Track and Field sponsor Nike

Roy Huffienz

driving force behind creation of Houston Astrodome - at the time a true novelty so began era of stadium revolution

Robert Trent Jones

famous golf architect *STRATEGIC philosophy of golf not penal* well known for very big greens which allowed him to move the pins and change the dynamic of the hole. he gave Alabama's RT trail legitimacy

Boone Pickens

gave 165M to Oklahoma State athletic department "Boone Pickens Stadium" subtext is that we want a winning football team 165M dolllars? thats passion

Brown vs. Cohen

gymnast at Brown University sued the school after they cut the women's gymnastics program and said it was against Title 9 Brown said they were in compliance with Title9 under argument that men are more interested in sports participation than women

Roone Alredge

head of ABC in the 60s credited with seeing broadcast TV in a new way -- to tell a story credited with MNF

Tony George

head of Indy 500 decided he'd create own league Indy Racing League against CART

Marvin Miller

hired in 60s by MLB to be their union representative - decided to pick little things and give players benefits usually through a reluctant management for MLB - in seeing reluctance over trivial items, solidified the players into a union --> got the players a raise - solidified a union and then acted with force to activate and change their rights - credited with starting and building this structure

Tour 18

in Houston golf course that took the most famous holes from around the world and mocked them in course successful UNTIL decided to make them a chain around the nation Courses like Augusta and Pebble Beach sue for trade-dress (that their courses are protectable) Court said no to trade-dress argument, but said that any landmarks tied to original location (lighthouse mimicking Hilton Head) had to be taken down having them all over the nation wasn't successful --> people were attracted to the novelty of it.

Charles Fraser

invented the golf course gated community (concept for real estate marketing) the intention is not selling golf it's selling real estate had an idea in the 50s that people would want to retire in the coastal swamps of SC. (Sea Island Plantation) developed Hilton Head --> idea was the first golf course real estate development - idea that you would build a housing development, you control how it looks (regulation on what the houses look like), build trails, tennis courts, golf courses, and put it behind walls --> a gated community

Howard Cosell

lawyer turned into boxing reporter who befriended Muhammad Ali - very arrogant, opinionated. controversial figure - brought a certain tang to broadcast - was a commentator that brought provocative flare to the broadcast sports

Schwinn

leading bicycle maker in 50s and 60s then people in California start hobby of mountain biking in terrain - develop durable, sturdy bike to withstand conditions Schwinn goes into bankruptcy 3 times *innovation does not always come from competitors*

The Lost Mission

obesity has increased elite-youth sports is focused on hyper-competitive, affluent kinds decresing participation by less wealthy and less driven physical education has become luxury in schools, not necessity like it should

Vince McMann

owner of WWE that started Extreme Football League (XFL) underdressed cheerleaders with WWE-type announcers and less rules NBC and USA signed up for media rights So good at PR and first game had great ratings but never delivered after that

Bonaire

small island in Caribbean that organized itself for scuba diving have some of the finest reefs in the world had to develop rules and restrictions to protect its reefs --> had to undertake branding decisions to outline what they stand for --> branding as an art of sacrifice, we are going to be something but not everything (they banned spear fishing but it invites a great atmosphere for scuba diving and a spear fishing market can be elsewhere)

Gary Davidson

started rival leagues to established leagues --> started rival league to NBA (ABA) --> started 3 point shot all of the leagues he tried to start failed, but they did 2 things: - introduced new look at sports at a critical moment the players rights were going into an open world, free agency, possibilities gave them another league to negotiate with which meant their salaries could go up

plausibly live

strategy used in Olympics when networks show games that have been previously recorded but show them later in time like they are live successful in ATL games but not so much in Sydney

Mark McCormack

the person who, working with Arnold Palmer, created IMG innovated what we know now as modern sports agent

Pete Rozelle

the visionary, head of NFL "close games in full stadiums on national tv" innovated licensing led to radical concept of sharing income to keep competitors equal

David Bronner

used pension money to build the RT Jones Golf Trail in Alabama 11 locations, 434 holes, 24 courses he didn't build one course to see if it worked, he built the whole thing at once. --> this is going to be less expensive championship level golf than places in Florida, California, etc. THIS GIVES ALABAMA A SIGNATURE PIECE OF TOURISM (true golf nut would come to Alabama, rent a car and travel to play 2-3 courses on the trail)

platform agnostic

utilizing as much or as little traditional or nontraditional marketing/media techniques to solve a problem or achieve results. there are no rules or limits - use whatever you need

Dick Bass

wanted to climb the 7 summits, the highest point on each continent. --> would seek out the best experts to lay out a trail to guide him up the mountain found out there's a wealthy class of adventurers willing to pay significant amounts of money to be guided up these mountains, have it planned for them, etc. *new market created*

Mike Keiser

wanted to create a golf experience that he felt in Scotland... in America (Oregon) intention was to build a course and impose own aesthetics to it (no golf carts) opened in 1999 -- one of the top courses in the country odd idea that had purity "i want to go back to golf as it was in Scotland but I want it in the U.S. and i don't want golf carts, etc."