Journalism 101

What invention directly led to the production of inexpensive dime novels? Gutenberg's type mold and printing press The steam-powered rotary press Desktop publishing programs on the mac computer The internet

Steam-powered rotary press

Philo T. Farnsworth invented which of the following? The phonograph The basic technology for television The FM radio transmitter Digital cable service

The basic technology for television

The __________ model of mass communication looks at the process of mass communication by considering each of the elements of how mass media message is sent and received Transmission Ritual Publicity Reception

Transmission

The John Peter Zenger case established which of the following Truth as an absolute defense against libel That the Alien and Sedition Acts were unconstitutional "The right of the people peaceably to assemble"

Truth as an absolute defense against libel

The law passed by Congress following the 9/11 attacks, which regulated the ability of the FBI to look into people's media use and tap their phones, is known as which of the following? Smith Act Espionage Act USA PATRIOT Act First Amendment

USA PATRIOT Act

The journalistic value of ___ represents the idea politicians should serve the public good and not their own interests. Ethnocentrism altruistic democracy responsible capitalism moderatism

altruistic democracy

A message being sent through the media must be.... before it can be transmitted. Encoded Decoded Channeled Reprocessed

(Encoded)

The term economy of abundance means which of the following? People have much disposable income to spend on available products People study the economy to ensure that they can buy the things they need There are as many or more goods available as people want to buy Toothpaste

There are as many or more goods available as people want to buy

The term ethics mean which of the following? A way of justifying behavior that cannot otherwise be justified "The just-right point between excess and defect" A rational means of decisionmaking when both alternatives are equally attractive or unattractive A religious or philosophical code of behavior

A rational means of decisionmaking when both alternatives are equally attractive or unattractive

The term morals mean which of the following? A way of justifying behavior that cannot otherwise be justified "The just-right point between excess and defect" A rational means of decision making when both alternative are equally attractive or unattractive A religious or philosicla code of behavior

A religious or philosicla code of behavior

Eadeard Muybridge and Etienne Marey are famous for which of the following? They conducted early experiments on depicting motion with photos They co-chaired the House Subcommittee on Un-American Activities They called television "a vast wasteland" They were the founding members of the first discon group to have a single on the Billboard top 100

They conducted early experiments on depicting motion with photos

An advantage that an online news source run by legacy media have over purely new media sites is which of the following? They have a reliable source of content They have better designers and ideas They have a stronger interest in innovating than to new media companies Legacy media have no advantages over new media companies

They have a reliable source of content

In order for books to become popular, which of the following needed to occur? A rapid form of printing A literate public An inexpensive source of paper All of the above

All of the above

Movie profitability is determined by which of the following? Box office receipts Home video sales The budget for making a film All of the above

All of the above

Our definition of what is broadcasting is being changed by the fact that you can now do which of the following? Buy tv programs as digital downloads through the iTunes store View TV programs after they air as streaming content on the Web Buy tv programs on DVD All of the above

All of the above

Which of the following is a characteristic of online media? They are social They are mobile They are location based All of the above

All of the above

Al Jazeera is which of the following? The major South African news agency The official Iraqi news agency An American-owned radio propaganda effort An Arab-language satellite news network that broadcast to Quatar

An Arab-language satellite news network that broadcast to Quatar

A podcast is which of the following? An MP3 compressed audio file that can be listened to online or downloaded A group or radio commercials that lasts about five minutes A song recorded by someone other than the original artist Thomas Edison's original encoding technique for recording sound and music

An MP3 compressed audio file that can be listened to online or downloaded

Papyrus is which of the following? An ancient form of writing using symbols to stand for ideas An ancient form of writing using symbols for sound An early writing surface made from animal skin An early writing surface made of reeds by the Egyptians

An early writing surface made of reeds by the Egyptians

William S. Paley, the first president of the CBS network, saw radio as which of the following? An exciting new medium that should not be polluted by commercial advertising A novelty that people would soon tire of An excellent tool for advertising products and services A powerful communication tool that was run by the Navy

An excellent tool for advertising products and services

Companies facing a crisis from negative information spreading on the Internet should do which of the following? Ignore the press and communicate the directly with the public using the Web and social media Say no more than is absoultelyneccesary because anything you say will just help spread the negative information Track the blogosphere and social media to see what people are saying about your company or organization Take their time in responding so that they are certain they are sending out just the right message.

Track the blogosphere and social media to see what people are saying about your company or organization

The "golden mean" was Aristotle's notion of which of the following? Justice is possible when decisions are made without considering the social status of the people involved Ethical behavior comes from striking a balance between excess and defect That which is virtuous provides the greatest happiness for the greatest number You should act as what you choose to do would become the law

Ethical behavior comes from striking a balance between excess and defect

The journalistic value of ____ represents the idea that your own country and culture are better than all others. Ethnocentrism Altruistic democracy Responsible capitalism Small-town pastoralism

Ethnocentrism

The belief that americans should be allowed to freely express themselves originated with which of the following? Smith Act Espionage Act of 1918 USA Patriot Act First Amendment

First Amendment

During WWI, the job of "Four-Minute Men" was to do which of the following? He prepared to give a series of four-minute speeches Show up at a meeting with "four minutes notice" Quickly brief the president on a variety of issues Warn the public of possible air attacks

He prepared to give a series of four-minute speeches

Edward L Bernays is remembered for which of the following reasons? He invented the press release He handles the public relations for O.J. Simpson following his criminal trial He wrote the first book about the public relations and taught early public relations sources He made Elvis a star

He wrote the first book about the public relations and taught early public relations sources

Former Washington Post reported Jose Vargas is controversial for ______. Not disclosing who his sources were for an investigative story Fabricating a story about a young a heroin addict in Washington DC area Hiding the fact he was an undocumented immigrant Fooling fact-checkers who were editing is stories for Rolling Stone and Harper's Bazaar

Hiding the fact he was an undocumented immigrant

The case of Morse v Frederick demonstrated which of the following? It is difficult for the government to suppress information that people want to make public High school students can be punished for speech promoting drug use. Journalists can b sent to jail for refusing to testify before a grand jury Bloggers are considered journalists by the courts.

High school students can be punished for speech promoting drug use.

Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication? Intrapersonal Interpersonal Group Mass

Intrapersonal

In what country was Washington Post reporter Jason Rezaian imprisoned for more than 500 days? Syria Russia China Iran

Iran

______was a pioneer in photojournalism with his/her photos of the Civil War. Mathew Brady Annie Leibovitz Richard Avedon Margaret Bourke-White

Mathew Brady

A media scholar is trying to find out whether Internet or television political ads are more persuasive. What kind of effects is he looking for? Message Media Ownership Active Audience

Media

The first major mass medium to be supported primarily by advertising in the Unites States was which of the following? Newspapers Radio Broadcast Television Cable Television

Newspapers

PBS attracted its first significant audiences with which of the following programs? Sesame Street Barney Masterpiece Theatre Arthur

Sesame Street

Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered which part of the following? Fat body Short head Mid-list Long tail

Short Head

The term SMS refers to__________. Secure mobile systems, a security protocol for mobile apps Short message service, or text messaging Social mobile systems, a term for social media Standard systems management?

Short message service, or text messaging

___ is one of the leading new media companies in the world. Gannett Corporation Alphabet/Google YouTube iHeartMedia

google

Martha watches quite a bit of television, including lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following? Uses and gratification theory Mean world syndrome Social learning Media logic

mean world syndrome

The journalistic value of _____ represents the suspicion journalists often have of extremists on the other side of an issue. Individualism Moderatism Social order Leadership

moderatism

What medium did Guglielmo Marconi help invent? television motion pictures recording industry radio

radio

A newspaper runs stories that suggests that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following? Agenda setting Spiral of silence Social learning Symbolic interaction

spiral of silence

_____ is where a media company uses its combined properties to promote each other and add value to the company. Synergy Broadband networks E-commerce Competition

synergy

Magazine editors are often unwilling to put minorities on their covers for which of the following reasons? They are racist. They are afraid minority covers won't sell as well Advertisers object to minority models Minority models are unwilling to pose for magazine covers

they are afraid minority covers won't sell as well

Magazines that are targeted at specific industries and carry ads for people who are in that business are known as which of the following? Trade magazines Muckraking magazines Literary and commentary magazines FBL magazines

trade magazines

Which of the following cases established that reporters have a legal obligation to keep a verbal promise to a source? Morse v Frederick Cohen v Cowles Media Gertz v Roberts Food Lion v ABC

Cohen v Cowles Media

The advertising agency department responsible for developing the actual advertisements is which of the following? Research and planning Creative activity Media planning None of the above

Creative activity

Who was the director of Birth of a Nation, the controversial silent film about the Civil War? Cecil B DeMille Edwin Armstrong Charlie Chaplin D W Griffith

D W Griffith

The film that created the idea of the summer blockbuster was which of the following? Gone with the Wind Jaws Star Wars Superman Returns

Jaws

Which of the following is a reason why many of the media reports about the Sago Mine Disaster were so wrong about the number of survivors? Reporters didn't care about the truth; they just wanted a story Journalists wanted the story to turn out with everyone being okay There were not enough reporters covering the story to do a credible job All of the above

Journalists wanted the story to turn out with everyone being okay

The________ theory of the press states that the press should be allowed to print or broadcast anything. People have a right to hear all ideas and decide for themselves what is correct. Authoritarian Libertarian Communist Social responsibility

Libertarian