Key Terms 1.02 Understand Digital Images

Lines

Give direction to a design; create movement in a design; thick lines show importance, thin lines demonstrate quick movement; could be vertical, horizontal, diagonal, or curved lines.

Color

Helps identify objects in a design; creates visual flow in a design; communicates feelings and moods to the audience or viewer; consists of hue, saturation, and brightness.

Balance

How design elements are arranged either horizontally or vertically on the canvas.

Diagonal lines

Slanted; add interest to a design.

.PNG

Supports advanced transparency with a relatively average file size, can be interlaced, optimizing for internet use.

white space

The absence of text or graphics in a design; visual breathing room for the eye; helps avoid over-crowding and creates natural flow.

exposure

The amount of light in a photo; under-exposed is not enough light, while over-exposed is too much light.

Typography

The design and use of fonts & typefaces as a means of visual communication in a design.

shape

The form of an object; when lines enclose a space; can be used to help identify objects; three basic shape types: circle, square, triangle.

Brightness

The lightness or darkness of reflected light, determined in large part by the light's intensity.

Vector Graphics

Use mathematical formulas to define lines, points, curves, and other attributes, do not lose clarity when viewed up close or zoomed in, best type of graphic for printing in large scale.

color scheme

an arrangement of colors designed to create a specific response.

Adjusting Levels

color and tonal adjustments to your image without permanently changing its pixels.

Kerning

horizontal spacing between pairs of letters.

RGB

red, green, blue.

Tracking

the amount of horizontal space between characters within a word or sentence.

Hue

the name given to a color.

CMYK

A color system or model used for printing, that creates colors by blending different levels of cyan, magenta, yellow, and black.

Color Correction

Adjusting the color values of a graphic to make them appear more realistic or to meet the desired effect.

Font Families

Collection of fonts that fall within a group or subset that are visually similar, but with minor variations (ex. Arial, Courier, Times, etc.)

Texture

Combination of dots, lines, and colors used create the illusion of a surface appearance; adds depth and dimension to a design.