Knowledge Check Review

Headline, description, and URL

Which are the three required parts of a text ad? Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields Headline, description, and URL

Google Ads mixes and matches headlines and description lines that have been provided

How does Google Ads generate responsive search ads? Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google Ads mixes and matches headlines and description lines that have been provided Google Ads mixes and matches headlines and URLs that have been provided

three to five

How many ads should be implemented per ad group? One or two Only one Three to five Two to three

true

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

Show your ads when a customer is searching for your product or service

What is the key value proposition of Google Search campaigns? Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they're searching for Show your ads when a customer is searching for your product or service

renaming campaigns

Which of the following factors wouldn't change an account's optimization score? Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix