Kor 120 midterm
What is the Korean Wave (Hallyu 1.0)?
(1997-2007) The popularity in South Korean cultural economy to East Asia including TV programs, film, popular music, animations, and digital technologies; hands off politics; male actor with old women in their thirties and forties fanbase
Winter Sonata Plot
(2002) A second show in a series of four Korean dramas. An introverted musician teenager falls in love with a sweet girl but gets in an accident and loses his memory and replaced with fake memories and his peers are told that he is dead. In the future, the girl meets the new version of the boy and is confused, but despite he dating her old enemy, they fall in love.
Winter Sonata Global Reception
(2002) In East Asia, Egypt, etc., this drama became popular due to the portrayal of the ideal of men; audience was mostly older middle age women due to the nostalgia of first love; because of the globalization, cultural nostalgia is wanted and this drama provides that
Winter Sonata Tourism
(2002) Nami Island (Namiseom) is one of the South Korean location popularized due to this drama's popularity, especially during winter; Jung Doom, Gongjicheon, Oedo, Chuncheon, and Yongpyong Cheon are other popular tourist spots that is highlighted in this kdrama;
Winter Sonata National Image
(2002) the image of korea viewed by Japanese changed positively due to this drama; Korea is now associated with beautiful things when before, Korea was associated with ugly things
Winter Sonata Economic Effect
(2002) the main lead actor's face was profitable; this drama also catapulted the Korean Wave; increased the revenue for products that appeared in the drama like Ford;
Winter Sonata Cultural Impact
(2002) this drama emitted a sense of memory and nostalgia of first love; contributes to the collective memory of Japan about community and love; holds Japanese traditional values; an increase to learn the Korean language and culture;
What is New Korean Wave (Hallyu 2.0)?
(2008-present) The popularity in South Korean cultural economy to the Western world including TV programs, film, popular music, animations, and digital technologies; emphasizes the convergence of creative content (K-pop, online gaming, and new technologies) ; hands on politics; expanded to female stars, fanbase includes all age groups; emphasize the importance of intellectual property (IP) rights and the exportation of virtual goods.
Goblin "Dokkaebi" Plot
A goblin who is looking for his bride, falls in love with a high school student, who claims to be his bride. This goblin accidentally rents his home to a grim reaper, who falls in love with a chicken shop owner.
Jjimjil Bang
A large, gender-seperated public bathhouse in Korea furnished with hot tubs, showers, korean traditional kiln, saunas, and massage tables; most Jjimjil Bang are open 24 hours and one can sleep overnight and enjoy bathhouse and sauna
Let's Eat
Allude to korean food; recording techniques to make the food more appetizing; serve as a substantial introduction to not only korean food, but also korean culture
K-Beauty Routine
Double cleanser, exfoliator, toner, serum/essence, moisturizer, masks, sunscreen
Goblin "Dokkaebi" Global Reception
First Kdrama to suppress 20% ratings; popular among international audience
Seoul:Tourist sites
Gyeongbokgung Palace (grand palace from Joseon dynasty), Myeongdong (a shopping district), Hongdae (a shopping district), Lotte World (an amusement park), etc.
PC Bang (PC Café)
Internet/cyber cafes; ordinary people can game in a safe space
Joint Security Area
JSA is the only portion of the Korean Demilitarized Zone, also known as DMZ where North and South Koreans forces stand face-to-face; the area will also no longer function in its current state and it was agreed that it will now just serve as a tourist attraction.
Plastic Surgery Korean Wave
Korea has become the test bed of many world-famous cosmetic companies
Plastic Surgery Beauty Standards
Korea is the word plastic surgery capital with the highest ratio of cosmetic procedures per head with procedures like double eyelid surgery and jaw shaving which creates a more pointed face
Korean dramas and their appeal towards a universal audience
Korean dramas consider their audience, specifically their Muslim audience by ensuring that explicit scenes don't exist and creating a storyline that a universal audience can relate to
K-Food
Korean-originated dishes that have an emphasis on health
Plastic Surgery Societal Pressures
Koreans view investments in beauty such as cosmetic products, services and medical beauty treatments such as plastic surgery, dermatology, and cosmetic dentistry as a means of cultural capital to achieve an edge over peers for social and economic advancement; For a long time, France and Japan were considered a symbol of cosmetics business around the globe, so Korea was able to catch up with them within a very short time thanks to the balance of its accumulated fundamental industry, chemistry, bioscience and Korean Wave culture
MukBang
Muk from Meon Neun meaning eating and bang from BangSong meaning of broadcast; popular since one person usually consumes numerous amounts of appetizing food on camera
Seoul:Landscape/Geography
Northwest South Korean city, eight mountains and Han River plains border the city
Goblin "Dokkaebi" K-Tourism
Nuri Dream Square in Sangam-dong, Seoul, South Korea, Gimje, North Jeolla Province, Naju Image Theme Park, and Unhyeongung Western House, have begun to attract numerous fans of the drama to visit
Seoul
One of the largest, densely populated digitally connected cities in the world
K-Beauty Characteristics
Small head (face), Big eyes (d0uble eyelids), A slim body, Nice fair skin
Descendants of the Sun Tourism
Taebaek mine, Camp Greaves US military Base in Paju, Navagio Island, Greece was visited more because of this drama
Descendants of the Sun Plot
The plot is a military officer and a doctor struggle to date, but after many obstacles, eventually do.
Bibimbap
a bowl of warm white rice topped with namul (seasoned veggies) and gochujang (Korean red pepper paste)
2002 FIFA World Cup
a joint hosted by Japan and Korea where the Korean team won 4th place overall; created a great friendly atmosphere; abolished the ban of Japanese popular cultural imports not Korea.
Dae Jang Geum Jewel in the Palace
a kdrama that emphasized k-culture, specifically k-food during the Joseon dynasty
Song Joong Ki
a kpop actor who after his military service, became the main lead actor for Descendants of the Sun, which boosted his status to a Hallyu celebrity
Song Hye-kyo
a kpop actress who became the main lead actress for Descendants of the Sun as a strong female character
Esports
competitive video games; popular in Hallyu 2.0; pro-gaming is a career; Korea treats this as a national sport; popular because of media presence and a shift to post-war self-interest; ex.) StarCraft, League of Legends, Overwatch
Kimchi
fermented or salted veggies, typically napa cabbage; a staple in Korean meals; thought to be first appeared through the Three Kingdoms Era
Yon-sama Syndrome in Japan
highly respected title to the main lead; he is highly respected by his Japanese fans, even to the point where he is given an impressive title; the Yonsama phenomenon stems from Bae's acting between two different characters in Winter Sonata;
Bae Yong-joon
main lead actor in Winter Sonata; Winter Sonata was a turning point in his acting career, but after this kdrama, his career was never that peaked again; he maintains the gentle glass-bearing image to revive his career; he also embodies the collective identity of Korean men
Goblin "Dokkaebi" Economic Effect
products like the Physics of Love by Kim In Yook, Lancome lipstick, etc. advertised in the drama help boost the South Korean economy
Descendants of the Sun Economic Effect
products that appear in this kdrama like Subway, Laneige, Hyundai, Korean Red Ginseng, and Dal.komm Coffee skyrocketed in their revenue
Gangnam
the Beverly Hills of South Korea; south of the Han river
Goblin "Dokkaebi" International Tourism Promotion
the Château Frontenac, Parc du Bastion-de-la-Reine, Petit Champlain, and the Fontaine de Tourny, Théâtre Petit Champlain, other sites in Quebec City associated with the show have begun to attract numerous fans of the drama to visit
K-Beauty
the ingrained the culture of taking care of oneself is and the importance of appearance is in Korean culture
Goblin "Dokkaebi" Fashion
the kdrama sparked a trend of coats, hats, black grim reaper outfits, scarfs
Gong Yoo
the main lead actor for Goblin
Kim Go-eun
the main lead actress for Goblin
Yoo In-na
the main lead actress for Goblin
Lee Dong Wook
the second main lead actor for Goblin
Kimjang (making Kimchi)
the traditional process of prep and preservation of kimchi in winter time; the labor-intensive task is shared by families, relatives, and neighbors; groups gather to cut the veggies, wash them, and add salt to cure the food and begin the fermentation process; kimjang was listed as a UNESCO Intangible Cultural Heritage in 2013.
Kayo/ Korean popular music industries
these institutions help the South Korean economy by creating Korean music; promoted by the South Korean government
K-Beauty Products
these products are geared towards specific skin problems and conditions; examples) Innisfree eye cream, Cosrx pimple patches, etc.
Winter Sonata's Effects on the relationship between Japan and Korea
this drama brought two countries closer since Japanese viewers developed a better image of Korea from this drama
Goblin "Dokkaebi" Cultural Impact
this drama changed korean culture on how they perceive dokkaebi;
Goblin "Dokkaebi" National Image
this drama improved the image of Korea despite criticism of the cinderella complex and the age gap
Descendants of the Sun Cultural Impact
this drama is a means of cultural diplomacy
Descendants of the Sun Soft Power and Propaganda
this drama is used to enhance the image of the South Korean army; through the use of soft power implemented in this drama, this drama is a means of anti-communist political education;
Descendants of the Sun National Image
this drama promoted patriotism and nationalism among young Koreans
Descendants of the Sun Global Reception
this drama was popular in Asia, sold to 32 countries and translated into 32 different languages; revived the New Korean wave; Megahit in China
1988 Seoul Olympics
this event changed the image of Korea in Japan into a more urbanized one
Film-Induced Tourism
this phenomenon promotes k-food, k-beauty, k-culture, and locations through the drama, drawing attention for people to come to Korea to see for themselves
Global attitudes towards K-Food
when introduced, foreigners enjoy korean food because it is healthy and a party for their tongue