Language Arts - Reading & Writing Persuasive Texts

Which one of the AIDA principles is used in the advertising technique of offering special prices to create a sense of urgency?

Action

The goals of a persuasive essay would include: •To encourage an action •To change an opinion •To change a habit •All of these are correct

All of these are correct

When writing a persuasive essay, you should avoid: •Stereotypes •Name Calling •Generalizations •All of these are correct

All of these are correct

Which of the following ads most likely has a target audience of American adults who enjoy the political process? •An ad about popcorn •An ad about boats •An ad about toasters •An ad encouraging you to vote

An ad encouraging you to vote

At the end of her speech, Sally wants to include a call to action. What might Sally include in her speech to do so?

Asking the audience to sign a petition

A company releases a TV commercial advertising the new Lego museum that opened up. Which of the following is most likely their target audience? •American teachers who are trying to save money. •Children under the age of 10 who enjoy playing with blocks and toys. •Babies under the age of six months. •Elderly people with no children or grandchildren.

Children under the age of 10 who enjoy playing with blocks and toys.

The thesis of the essay should:

Contain your topic and viewpoint

What does the 'D' in AIDA stand for?

Desire

Complete the sentence: When a celebrity's name is tied to a specific product, this is called a(n) _____.

Endorsement

The following sentence uses which of the three persuasive methods? I have interviewed over 100 doctors on this topic, and all of my research helps to prove my point.

Ethos

Facts or information that provide support are called:

Evidence

When choosing a topic for a persuasive essay, you should:

Find a debatable topic to which you have some experience

What phrase can be used to compose a statement of reasoning? •In my opinion... •According to popular belief... •I believe....because... •I like....better because...

I believe....because...

Why is Visualization necessary in Monroe's Motivated Sequence Pattern?

It paints a picture of a solution and evokes feelings of involvement and harmony among the audience.

The following sentence uses which of the three types of persuasive methods? Almost half of the lakes in the U.S. are too polluted to fish or swim in. Pollution is not a theory. It's a problem and we are all being affected by it.

Logos

The following uses which type of persuasive device? Animal shelters are helping hands, but hands that are too small to help on their own.

Metaphor

The following uses which of the persuasive methods? Nobody wants children to die from incurable diseases. But the truth is, it happens every day. Think of how many lives could be saved if we helped to fund more research.

Pathos

When trying to identify the target audience of an advertisement, which strategy is the BEST choice? •Ignore the details and look at the big picture •Pay attention to the pictures and images •Take an educated guess •Contact the advertisement agency

Pay attention to the pictures and images

Complete the sentence: In advertising, _____ can be seen as an attempt to influence someone into buying something by convincing them that they need or want it.

Persuasion

Bill thinks that the bookstore on his campus is charging too much for textbooks and wants the school to authorize the use of e-books because they are cheaper. Which speech organization method lends itself most directly to this situation?

Problem/Solution Order

_____ is the explanation of how and why the evidence supports the claim.

Reasoning

The following uses which persuasive device? I listened to what you said. I listened to what she said. But in the end, I listened to myself.

Repetition

If an advertisement reads: 'We've all been there,' what is the advertiser trying to do?

The advertisers is trying to gain the reader's trust by relating to them.

What is the purpose of a persuasive speech?

To convince the audience to take a side, think in a certain way, or believe in a particular viewpoint.

An advertisement is made by _____ attempting to influence or inform the people who receive it. •company •organization •person •all of these answers are correct

all of these answers are correct

The _____ states what the writer will attempt to prove in the essay.

claim

Following the claim, the writer should first provide the _____ and the _____.

evidence, reasoning

The Body of a persuasive speech should contain _____.

main points and supporting materials

Target audiences are NOT formed by _____. •demographics •geographic location •psychographics •names

names

The main purpose of a persuasive essay is:

to change the audience's position