LAP Quiz #2
How does the marketing function of selling benefit society- Helps to increase employment, Creates a relationship with customers, Determines to whom to sell, Affects demand for a good or service
Helps to increase employment
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing- Market planning, Selling, Product/Service management, Pricing
Market planning
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo- Marketing-information management, Promotion, Behavioral segmentation, Specialty advertising
Marketing-information management
In what marketing activity do businesses engage to meet the wants and needs of consumers- Product/Service management, Market planning, Cost-benefit analysis, Pricing
Product/Service management
Which marketing function involves creating the correct product mix for a business- Product/Service management, Marketing-information management, Selling, Financing
Product/Service management
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement- Promotion, Selling, Pricing, Purchasing
Promotion
Which marketing function can remind customers of items that they want to purchase- Promotion, Product/Service management, Financing, Pricing
Promotion
A product being in great demand is a factor that might encourage businesses to- adjust prices, decrease inventory, contact competitors, gather information
adjust prices
The marketing function that is responsible for the flow of goods or services from the producer to the customer is- channel management, purchasing, product/service management, selling
channel management
An effective marketing-information management function enables marketers to- determine what products customers want, determine the price of a good or service, select suppliers for products, create demand for a good or service
determine what products customers want
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing- functions, responsibilities, tactics, strategies
functions
The marketing function that includes creating strategies to attract the target customer to a business is- market planning, pricing, marketing-information management, channel management
market planning
Gathering, accessing, synthesizing, evaluating, and disseminating (distributing) data for use in making business decisions is the responsibility of- marketing-information management, market planning, product/service management, development
marketing-information management
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing- pricing, promotion, financing, purchasing
pricing
Which function of marketing determines how much gross profit a business will make on a good or service- Pricing, Channel management, Risk management, Promotion
pricing
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function- promotion, purchasing, pricing, planning
promotion
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is- selling, market research, prospecting, purchasing
selling
Which marketing function involves determining where products will be sold- Channel management, Servicing, Promotion, Selling
Channel management
Which of the following marketing functions enables businesses to have their products in the right place at the right time: Channel management, Risk management, Promotion, Selling
Channel management
How can Tracy make sure that her marketing campaigns support her company's goals- Engage in market planning, Select the right channels, Use pricing strategies, Speak with customers
Engage in market planning