Leadership, Employees, and Communication Chapter 5

Brand Execution

Fulfilling a promise to an organization makes to its customers.

percentage of time managers spend communicating with people,

80%

Mission Statement

A broad description of an organizations reason to exist.

Values Statement

A description of the core values that should shape the culture of the organization and guide the behavior of individuals.

vision Statement

A description of the future of an organization.

Performance Evaluations

A periodic review that evaluates how well employees are meeting performance goals.

Call Accounting

An application that captures, records, and costs out telephone usage.

Active listening

Requires the listener to be an active participant in the communication process.

Publicity

The media's gratuitous mention of an organization.

Public relations

The process of communicating favorable information about an organization to the public.