Lessons

Pick a time

1. How does this day at this time sound? 2. Let me get some information form you so I can reserve your spot

What customers are looking for when they ask about lessons

1. Makes learning fun 2. Customized instruction 3. Safe learning environment 4. Individual lessons 5. Increases success rates 6. Student performances 7. Experienced teachers

Broad impact statements

1. Music & Arts has been around for over 60 years. 2. We are the nation's largest lesson provider. We give one million lessons per year. 3. Our mission is to support beginning musicians and their passion for music. We have everything students need to be successful in lessons.

Presentation of studios & teachers

1. This is one of our lesson studios. We know safety is important, and we provide a comfortable and safe learning environment for our students 2. We only select instructors that are recommended by the community, and all of our teachers have completed thorough background checks 3. We make learning fun, which is essential for new students!

Presentation of lesson board

1. This is our lesson board. Each tag represents one student. We have over 100 students taking lessons here every week! 2. We have several teachers with other students at their level

Competitive advantages

1. We customize lessons to the needs of each student 2. We have flexible scheduling, so if the student has an activity come up, just let us know and we can find a new day or time

3 lesson selling points

1. We know safety is important, and we provide a comfortable and safe learning environment for you and your child 2. We only select instructors that are recommended by the community, and all of our teachers have completed thorough background checks 3. We actually give over one million lessons per year! 4. We have flexible scheduling, so if the student has another activity come up, just let us know and we can find a new day or time 5. Our private lesson instructors make learning fun, which is essential for students just starting out on their instrument

Qualifying questions

1. Who's the player? 2. What instrument does the student play? 3. How long have they been playing? 4. Does this student play at school? 5. What type of music does the student like to play?

How to pitch EZ-pay

All of our accounts are set up on EZ-Pay. This is an automatic payment system. All we need is a credit card on file to set you up!

Third step in selling lessons in the store

Ask why the student originally wanted to play the instrument. By referring back to the warm fuzzy feeling they had when they originally wanted to play, you can help them overcome an obstacle and fall in love all over again.

Third step in selling lessons over the phone

Do not make the discussion about price! If questioned, state the per lesson fee, never the monthly rate.

Fourth step in selling lessons over the phone

Don't be defensive. Our lessons aren't expensive for what we are offering. Sell them on value, not logistics.

Last step in selling lessons in the store

If all else fails, then say "try it out for a month and see if you like it".

Sixth step in selling lessons in the store

Invite them to stop by when the teacher is teaching. Arrange a meet and greet while the teacher is in to "seal the deal" and put the tag on the board.

Fourth step in selling lessons in the store

Sell the lesson program! Show them the lesson board and the studios. Be excited about the benefits of studying privately. Use the student's name several times in the discussion.

Second step in selling lessons over the phone

Spend as much time as they will allow talking about the benefits of lessons, why M&A is better, and why they should come to the store to learn more.

Second step in selling lessons in the store

Take charge of the conversation. Be the person asking questions. You are a salesman, not a yes-man

Fifth step in selling lessons over the phone

Take some information, find a reason to invite them into our store to meet the teacher and learn first hand about lessons. Get their name and number every time!

Fifth step in selling lessons in the store

Take the customer's info. Getting a lead and putting it on a lesson lead sheet is the best way to follow-up with the customer and sign them up!

First step in selling lessons over the phone

Talk to everyone who calls about our lesson program. If we want to be successful, we must refer to it in terms of success.

First step in selling lessons in the store

Wait on the customer with excitement, speak clearly and don't be in a hurry. Speak about lessons by the lesson board.

How to pitch an instrument sale to a new lesson customer who does not have one

We have plenty of ______ to choose from that I know the student will love, and right now we're offering great deals on some of our beginner _____.