Link building questions

Define the term "link equity" and why it is important.

- is the concept of the influence of links on a pages ability to rank for particular search queries. - takes into account things like relevance, authority and trust, link placement and accessibility, the positive value of relevant outbound links, and the like. based on 6 major factors ECPA- Estimated cost per acquisition- $ amt. links are worth, determines value and how much time should be put in for link Total inbound links to page total links to the domain page/domain authority age of domain linking to you anchor text on the page- Primary content best place for link, footer worst Wild card- cost per click of keyword being targeted links= rankings= conversions= money

Your boss doesn't know the four things you must do when creating quality link requests. Please explain it to him.

1. Link Popularity- total Internal/External links 2. Link Juice- Having links from more external site powers your site. 3. Link Value- Unique selling point, use of widgets 4. Link Equity- influence of links on a pages ability to rank for particular search queries. looks at page authority, trust,

Provide 5 sample search queries that will help you find links for your website and explain their purpose.

1. Link Prospector 2. Ontolo - competitor links 3. Open Site Explorer- comp. backlink tool 4. Raven Tools- shows # comp. with link 5. Majestic SEO

Provide 3 different and specific strategies you would use to find linking opportunities for your business if you had a linking budget of $10,000 USD.

1. Link baiting- create link able assets. Cash incentive or advertisement. perform link blink test, find out which links are most valuable and spend the most time acquiring those links 2. Link buying- business development, purchase links 3. Bartering (development) reciprocal linking -

Based on your research above, provide 3 different tools that you would use during your link development process and explain why you would use them.

1. SEO MOZ- Comp. analyze tool shows top competitors and Open Site Explorer can analyze their backlinks 2. FollowerWonk- Prospect for people that are the most influential in the category and those that built the website. 3. Blogger Linkup- Tell people blog, and swap content (reciprocal linking)

What are three tools you can use to do link building competitive analysis?

1. SeoMoz- Open Site Explorer 3. Majestic SEO 4. Raventools- Site Finder

Name three tools that will help you research how well your competitors have done on social with articles and other unique outreach assets.

1. Social Popularity Checker 2. Topsy 3. Digg?

Name three tools on prospecting for people and three tools for getting their contact information.

Discovering people 1. FollowerWonk - 2. WeFollow 3. Twellow 4. SocialBro Contact Information 1. Rapporative.com 2. Whois.sc 4. Polaris Insight 5. Raven Tools- Find Contacr

Your client heard about the possibility of using 404's to remove bad links. Explain this process.

Use remove em' and get rid of low quality links first. Can also 404 pages and move elsewhere within internal architecture. If only suffering from a filter and not a penalty use 404.

intitle:

term restricts results to documents containing term in the title. ex. flu shot intitle:help [ flu shot intitle:help ] will return documents that mention the word "help" in their titles, and mention the words "flu" and "shot" anywhere in the document (title or not).

allintext:

will return only pages in which all the words searched in the query actually appear in the text of the page.

allinanchor:

Google restricts results to pages containing all query terms you specify in the anchor text on links to the page.

allinurl:

Google restricts results to those containing all the query terms you specify in the URL.

allintitle:

Google restricts results to those containing all the query terms you specify that are actually in the title of the landing page.

inurl:

Google will restrict the results to documents containing that word in the URL. Putting inurl in front of each search query term is equivalent to allinurl.

inanchor:

Google will restrict the results to pages containing the query terms you specify in the anchor text or links to the page.

Using the strategies discussed in the videos write a well-optimized and personalized sample link request from a blogger.

Hey, I see that you have built up a very resourceful blog pertaining to 3PL warehousing operations. Challenge warehousing would love to share your blog article about .... since it is well written and one of areas of expertise. Please let me know if you are interested in reciprocal linking opportunities to benefit us both. Thank you, Derick McQuaide

What are three ways Todd explains you can fund your site's link equity?

Money- link buying. More Risk Creativity- Link baiting Development- build the best product and people will link to you naturally

Your company's website has suddenly dropped in the rankings. Your boss heard about the Google Disavow Tool and he wants to disavow all links because he thinks the last SEO company dabbled in bad link building. What would you suggest about checking links and also using the disavow tool?

Most likely is a penalty slight chance of a filter. May not have luck with a re-inclusion request if its an algorithmic penalty. 6 link health checks- Use remove em' and get rid of low quality links first. If severe penguin penalty,/negative seo use disovow tool. - Be careful using tool because if certain links are working then disavowing them or taking away can hurt your site. if suffered from a Manuel (review) penalty, use reconsideration request. - Let Google know situation about bad links ex. comp. put them there and want rid.

Name 6 possible outreach assets for link building.

Need something to offer. must be giving someone a valuable link 1. Linkbait -Content (guest blogger), resources, RSS 2. Tools- Widget 3. Article- blog snippets 4. Expertise - Podcasts, video, interview 5. Offer- Incentives (cash/ discount), 6. Location- sponsor, donations, events

A potential client comes to you and has spent a lot of money on a new website. The goal of the website is to rank for "domains". Should you take this job? Why or why not?

No because in order to rank high for "domains" you need to have a very high budget in place for such a competitive niche. This will involve recreating valuable content and link assets to get the links to rank for "domains". Also, to est. link equity, unique selling points must be in place and it is a timely process.

Your client needs links. Explain to them the approach of using broken link building to acquire high quality links.

link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site. first step in any Broken link building campaign is to find relevant dead pages (Broken Link Index (brokenlinkindex.com): This tool by iAcquire allows you to find tons of potential 404 pages from their gigantic database of opportunities) - first step is to find relevant dead pages - select prospecting keywords - find missing links - 404/error checking

intext:

restricts results to documents containing term in the text. Most likely within the body content