Long Tail
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Long Tail Business Model
Business model that companies can obtain a large amount of their revenues by selling a small number of units from among almost unlimited choices. — example: Amazon
Blockbuster
This company followed an example of a "Short Head"
Netflix
This company followed and example of a "Long Tail"
The Internet
What gave companies massive access to the long tail?
Thin Markets
Where transactions are not likely to take place because there are only a few buyers and a few sellers and they have difficulty finding each other — example: eBay
Pareto Principle
known as the 80-20 rule. This states roughly 80% of effects come from 20% of the causes. The long tail is that 80% of offerings in a category that aren't hits.