Macs 100 Exam 3
1952: Eisenhower ADS vs. Stevensons
-Brand recognition: implicit persuasion; positive associations ( Reagan " morning in America") -Issues ad: policy and broad emotional appeal -Attack ads: Lyndon Johnson: " daisy"
Importance of IRAQ war coverage
-Bush Admin. Addresses company line. -Journalists accept. Deflect to other entities. -They don't want to appear unpatriotic. -Results: A war for no genuine purpose
24 hour news cable channels
-CNN -Fox News -MsNBC
Esther Franklin
"African-Americans want to see themselves and their experiences reflected back to them ..."
Public Affairs Programming:
documentaries (Harvest of Shame, " Civil Rights coverage) consensus: soviets
Pleasures of sociality
domestic; broadcasting: group viewing; extension of sociality to TV world
Fox news
-launched in mid-1990s (Fair and balanced) -Innovation: patriotic identity -Fewer reporters -Pundits -Personality driven -Rating success
Attack ADS
-public doesn't like them- but work -drive down voting -political Media Consultants act as AD agencies
DVR in 1999: Digital Video Recorder
-re-playable content stored as digital files -Used for purchased or rented video -Concerns from advertisers
Prime Time News Magazine
60 minutes Personality driven: emotional, success
of revenues is from cable channels playing the movie, DVD, other things
80%
skyrocketing
97.7 million (international paid)
Pleasures of Distraction
escape from the say with a TV routine
Digitalization
streaming distribution and consumption
US efforts to increase market quotas in China
"Exchanging freedom of expression for market access"
Tabloid journalism
"infotainment: news programming pushed towards further profitability
Good Quotes: Netflix:
"our brand is personalization"
Pleasures of Knowledge
"slow burn" development; built overtime
Tucker Carlson on the Climate Strike (summary)
-1 million students cut classes -strike was about the environment- myth -it was to implement how to change the economy Bernie sanders- Climate refugee (right to move states because of climate) Congress will never pass that so in order to get that passed people will have to bypass Democracy is the only thing in the way of this issue Democracy is the point Comprehensive climate change education (5-14) Impressionability is high Brainwashing is easier when they're little
The Great Wall
-170 million in china -45 million in North America -335 million worldwide -Labeled a Flop -Depicts the necessity of cooperation and aid, history of politics with genre and spectacle
Crisis and criticism
-24 hours news cycle -Possibilities. Details. -information throughout crisis (9/11, hurricane Katrina) -Scandal and controversy magnified
BIAS
-Accusation of Bias from the 1950s and Murrow, Vietnam War, Watergate. -Intensifies in the 1980s and Reagan through 1990s -The journalist is less influencial than media corporations. Pressure for rating and from sponsors. Parents' companies influencing content
What were the economic circumstances surrounding the Television Industry in the 1980s that inspired the Reality TV boom?
-Advertising revenue diluted among wider programming, broadcasters and cable networks production costs High levels of corporate debt by big networks -Changes in audience measurement techniques
Your Netflix is not my Netflix
-Algorithm figures your taste community and shows suggestions on the top of screen. "Different moods at different times." -Data targets specific audiences. Unbelievable connect the show with people who will love it. Matchmaking service: What is a long-term relationship, what was a one- night stand?
The Chinese blockbuster: Wolf Warrior
-Beijing Culture Media Company: " This is a milestone for a Chinese Film to lead the world film market like this, and from it we can see how big the chinese market is when it is in a full power." -$30 mil budget: $854 mil Chinese gross US$
Strategies Troy Devolld
-Celebrities: Casting works when you see somebody beneath who you thought they were -Dancing with the Stars: You get to see how they are outside of their comfort zone -Start with a plan -Be ready to re- adjust.... Its fairly fluid -Duck Dynasty: seeing the hand of the producer. " That stuff is being fed to them, in my opinion"
Some points about The Meg (2018) and why it's important:
-Considered a full co-production under Chinese regulations. Domestic release for US and China. -Does not need to be imported under China's quota system Rights-holders (Warner/Flagship) share more from box office. -Gravity Pictures handles release, bypassing the state-owned enterprises for quota films. Meets Chinese censorship requirements -No swearing. -Representation requirements (China doesn't "look bad").
IRON MAN 3
-Debuted in China Before US counter piracy measure -Broke Box office records -Chinese version featuring Fan BingBing -negative results for audience
DVD 1997
-Digital efficiency -More information (or disk) less space required -Additional content
VCR
-Disruption of "Flow" -Time shifting: recording broadcasts pre-recorded rentals -TV largely left out of pre-recorded market
Stephen Colbert monologue (summary)
-Drastic impact of climate change -600 page document the white house received about climate change before they could play (or be) dumb the department of agriculture issues the staff to stop using some terms Climate change should be in the avoid category so that we can stay away from the dead category
Bias goes Mainstream
-Fox News made Partisan Positioning the story -Roger Ailes: political Consultant (Nixon, Reagan, Bush) -Shaped network around his media experiences -Suggesting "fair and balanced" as liberal media critique
VEEP SUMMARY
-Her vice president steps off of the ticket have to find a replacement -goes through many candidates with many different reasons of choosing them (based on what will make her look good)(diversity, class, minority, gender, etc) -She picks Tom James to be on her ticket
"Hollywood Made in China"
-Hollywood films enter Chinese market after Chinese censors' approval -US efforts to increase market quotas in China: "Exchanging freedom of expression for market access." -The demand for content from Hollywood & the requirements for accessing the Chinese market is shaping media. -Additional footage for Chinese release; emphasis on Chinese cast
pack journalism
-Imitation and emphasis on sensationalism for ratings
official bias
-Journalism through "Official channels" Press secretary. White House sources. -Government sources set the Agenda. Appears "objectives" Less adversarial -Reporters fear losing access refrain from tough questions, investigations.
Background on wolf warrior
-Largest single market gross after Star Wars: The Force Awakens in the USA ( 937 million) -Helped China's box office surpassed 7.5 billion US $$ in a single year Surpassed the US box office: 1.05 billion by NOV 2017 vs China 1.4 Billion -Consulted Gov't imposed " blackouts" of a movie imports help Box Office
Satirical News (Daily Shoe) and Fox News similarities
-Like FOX: addressing a niche market-Audiences select their perceived accuracy -Personally driven -Daily show: Hasan Minhaj; John Oliver; Stephen Colbert, Sam Bee. -FOX: Megan Kelly; political channels -Suggesting the return of the partisan "Adversarial Press" -Commitment to investigating journalism
Disney owns
-MCU -Avengers and all superhero standalone -pixar -lucas film -star wars, Indiana Jones
Creating ideological "Niche Markets"
-Network's courted conservative pundits and failed -created their own constructed ideological identity
what were some of the benefits offered by Reality Programming?
-Original programming brings audiences -Appeals to advertisers and cycle continue -Reality TV aired all year
Password Sharing
-Potentially 300 million viewers over 125 million subscribers -Definite possibility of shows w 30-50 million viewers -Also licensed shows (Riverdale) debut internationally as Netflix shows. • Drawing expensive creatives (Murphy, Rhimes, Barris)
1988 Writers' Strike
-Reality programming unaffected by the strike -Produces develop shows without writing talent -Reality TV producer Peter Brennan: "remember the writers guild strike in '88?... that was the year that gave rise to reality TV."
What are the blockbuster movie industry's strategies to expand its market power?
-Saturation booking (releasing into many theaters at once) -Strategic release date (summer, holidays) -Youth market targeting -Special effects/technological innovation -Saturation advertising (TV, Radio, Digital forms) -Big opening weekend -1980's changes in movie business
Blockbusters & Ancillary Markets Rules
-Source material supplies narrativity and intellectual property • Story can be continued • Adolescent (or formative) loner male hero; weak to heroic Manichean universe of black and white, good and evil Hero mirrors antagonist: internal struggle -Dazzling CGI and action sequences at regular intervals Violence, but within PG-13 standards "Happy ending" but also open ending for continuation -Non-carnal love story A coherent but complex world
Barriers to models of journalism that serve the public interest
-Standards of objective disengagement -Limits on adversarial approaches -Ratings and AD income
Survivor- Ratings and budget statistic
-Survivor episodes ran just under $1 million to make (2000) -Most (basic cable) cost 100k-500k -51.7 million viewers turn into the finale -2008 ad rates for survivor= 213 k for 30 seconds
Screens (or TV: it's not just for TV anymore
-TV's now a site of tech convergence: Xbox, Playstation, Roku, AppleTV -Laptops and computers -HDTV a bigger picture at home; smaller portability. TV no longer a domestic phenomenon -User generated content: affordable consumer tech and streaming sites (YouTube) -Labor: user made without compensation (largely) -Professional short form production sites: Funny or Die -Shaping content: the viral clip (SNL: "Lazy Sunday")
Satire News Examples
-The Daily Show -The Colbert Report -Last Week Tonight -Full Frontal w Samantha Bee
Mittel: Television Citizenship"
-The public interest: FCC regulatory Mandate -Media is the first protection of the bill of rights -A gov't supported, adversarial press -The public forum -20th century radio Commercial journalism
Per Mittell when media text's universe extends across multiple platforms
-Transmedia storytelling -Alternate reality media -battles over platform disruption
"We know the climate is changing" (rick Scott and Dorian) summary
-We don't know the cause of the hurricanes but we gotta continue to figure this out -Florida Governor -make sure the government does there job in protecting people from these hurricanes
TV or DVD
-X files and 1 in 2000 -Rescue underperforming shows (family guy) -DVD forming content: Lost, Arrested development complex; rewatchable by design. -DVD informs the creation of Netflix Arrested Developments 4
Significance of Jaws
-based on best seller -increase in promotion -470 million global
Stuart Varney interviews Ed Russo about climate change (summary) Advisor speaks on Trumps climate change agenda
-clean water is what he's been focused on as a private citizen "What does president trump feel about whether or not the planet is warming and who's responsible for it human beings?" -He wants to cut the environmental protection agency budget significantly- that's how he's going about taking care of climate business -He's trying to streamline EPA and make it more responsive and results oriented -landfills belch out methane- every single day -focus on cleaning up landfills and other sites it will have a much bigger impact on climate change
Vertical integration
-conglomerate owns production, distribution, and exhibition -franchise feed conglomerate's other divisions -theatrical release as "loss leader" Most money made through licensing, ancillary markets
National Election Coverage
-focused on politics not policy -Horse Race coverage: GAME instead of substance -Focus group Gage effectiveness: electability -entertainment -election fatigue
John Oliver Green New Deal (summary)
-the issue of the climate is presented as a bunch of fun recycling ideas scientist found that if greenhouse gases continue to happen at the current rate we could start seeing worsening food shortages and wildfire and a mass die off of coral reefs Unprecedented efforts are going to be required Back the GREEN NEW DEAL- "elimination of air travel, airplanes, cars, flatulent cows, and tearing down our building
Warner owns
-time Warner cable -HBO -Cinemax -turner broadcasting -Nascar -NBA -CNN -The CW -The WB
2017
100 million members globally
The series of WGA strike and the writer goals, rationale, and effect
12,000 TV and film Writers Key issues: corporate ownership of digital content Had Mp compensation
Stranger Things
15.8 million US viewers by the third day of release.
2016
190 countries (stranger things)
An incomplete Genealogy
1948- radio's candid microphone adapted for TV candid camera 1965: the dating game In 1973 PBS aired a documentary titled, An American Family 1992 MTV's produced The Real World for 32 season Combined documentary, soap opera, serial drama and cinema Adopted an "MTV style" of quick edits and rock soundtracks 2002 American Idol debuts on Fox as a summer replacement show. Approximately 50 million viewers tune in to the September season finale.
CNN
1980 substantial losses
Netflix Timeline
1998- Netflix DVD rental and sales site. 925 titles 2007- streaming 2008-10- game consoles, internet TV, Apple products 2013- original shows: House of Cards, Arrest Development and Orange is the New Black 2014- 50 million members globally 2015- the first original feature film: Beats of No Nation 2016- 190 countries. Stranger Things 2017- 100 million members globally
North American theaters (US and Canada) totaled revenues=
2.85 billion
In which year did Netflix reach 100 million subscribers?
2017
In which year did the Chinese box office grosses exceed the USA's?
2018
using a conservative exchange rate to the U.S. dollar=
3.17 billion
Real Housewives of Atlanta
4.6 million viewers
2014
50 million members globally
Wolf of Warrior where does it take place
Africa and China
Hollywood films enter Chinese markets_____
After Chinese censors approval
2002
American Ido debuts on fox as a summer replacement show
Edward R. Murrow
Army- McCarthy hearings. Gov't subcommittee on red infiltration; the media event
2015
Deal with Warner Brothers and CMC (Chinese Media Capital)
Trusted: unpopular
Defining national consciousness, issues.
Corporate bias
Businesses reporting at the expense of labor issues, corporate crime and evironmental damages
2018: Chinese box office exceeds US box office in the first quarter of 2018
Chinese box office in U.S. dollar = $3.17 billion. • North American theaters (U.S. and Canada) totaled revenues = $2.85 billion Wolf Warrior 2 box office $854 million (US Dollars); 2nd highest grossing single market release (after Star Wars: The Force Awakens in the US)
Macro-industrial Forces
Conglomeration -merger and acquisition -integration of film, Tv, and home video streaming and other post-release distrubution streams
GULF WAR
Emphasis on reassuring narratives over nuance. Locations. Satellite feeds
About Wolf Warrior 2:
Helped China's box office surpassed $7.5 billion (US$$) in a single year. Surpassed US box office: $1.05 billion by Nov. 2017 vs China's $1.4b Gov't imposed "blackouts" of movie imports help Box Office. Blockbuster advice from Russo Brothers (Avengers 3 &4) and featuring Frank Grillo (Captain America: Winter Soldier)
What are some examples of web series transformed into network TV series?
High Maintenance, Insecure, Broad City, etc.
What do ancillary markets of film include?
Home Video, toys and apparel, soundtracks of film
New revenue streams
Home video Pay cable Product placement Product tie inns Strategic cross promotion
Other Netflix Quotes
Instead of demographics ( age; race; country) sorting viewers through 2,000 " microclusters." "It's just as likely that a 75- year- old man in Denmark likes Riverdale as my teenage kids."
In the Fox News new clip we showed in class. What is Tucker Clarkson's comment towards the Climate Strike?
It was liberal indoctrination of children
1975
Jaws (Spielberg, Universal)
What are the traits of Reality TV?
Non Actors- or real people serve as characters content is unscripted
Examples of ancillary markets
Non theatrical markets for feature films (home videos, pay per view, VOD, Internet streaming, airlines, etc)
2012
Joe Biden and Xi Jinping meeting increased import quota from 20 to 34
Official Bias
Journalism through "official channels
Misadventure of an Award Black Girl the Stop Sign
Kickstarter funded $4k in 1 day, $56.2k raised Social media, word of mouth
When a big budget movie recovers from it's lack of sales but selling toys and games and stuff
Loss Leader
1992
MTV's produced the Real World for 32 season
Shared moments
Moon landing. Challenger. OJ trial
Netflix Logic
More content lures new subscribers. • Existing ones to watch more content. More watching means more data. • Less risk with future programming.
Drawing expensive creatives
Murphy, Rhimes, Barris
1998
Netflix DVD rental and sales site
What is " official bias" in news media content?
News reporting that allows government sources set the agenda for its content
Medium Bias
Nikon and Kennedy election televised
Netflix most streamed show
Orange is the new black
Why did Reality TV get popular?
Original programming brings audiences
2013
Original shows (House of Cards, Arrest Development, and orange Is the New Black)
1973
PBS aired a documentary- American Family
Effects of videos
Pan and Scan Video assist Closer framing Indie film stimulus Porn industry stimulus
Pundits
Personalities offer opinion on current events; political segmentations
Ted Turner
billionaire owner. Mid 80's profitability
Nightly broadcasts
brief, selective
Flagship
Produce/ English/Chinese language co-productions
What was the role that MTV played in Reality TV
Produced the real world for 32 seasons (quick edits and rock soundtrack)
1948
Radio's candid microphone adapted for TV candid camera
The newscast
Reading copy on location of World War II
Significance of the Reece's Hershey's product placement in ET
Reece's paid $1 million for placement, a $1 million investment paid $15-20 million in dividends -sales tripled in 2 weeks
corporate bias
businesses reporting at the expense of labor issues, corporate crime and environmental damages
1976
Rocky (Avildson, United Artists)
Walter Cronkite CBS
Shoulder nation's grief, brining nation together.
Walter Cronkite and Kennedy:
Shoulder nation's grief; bringing nation together
Media synergies
Soundtrack Music videos (MTV) Video games Action figures/toys Fast food
Significance of Nixon and the "checkers" speech
Speech worked
1977
Star Wars (Lucas, Fox)
In the 1980s, what strategies of blockbuster movies have been developed?
Summer and holiday release, special effects innovation, saturation booking
Refers to the big budget, income generating motives that hold up the entire franchise
Tent-Pole Movies
1973 Blockbuster film
The Exorcist (Friedkin, Warners)
1972
The God Father (Coppola, Paramount)
Wolf of Warrior 2 Summary
The film tells a story of a loose cannon Chinese soldier named Leng Feng who takes on special missions around the world. In this sequel, he finds himself in an African country protecting medical aid workers from local rebels and vicious arms dealers.
Top 3 most streamed shows
The office Friends Parks and Recreation
Medium Bias
content shaped by the medium. Television generates an emotional connection (60min) analysis
What is the definition of " reality TV"?
The standard definition of " reality television" is not yet established.
What is " transmedia"?
The technique of extending narratives into other media forms
Release windows
Theatrical Home video Pay-per-view Pay cable Broadcast TV
What are the cause of 2007 WGA writer's strike?
Writers want more compensation for Web- based digital content
Schatz says that in a conventional narrative of superhero blockbusters, the main protagonist is usually depicted as
Young, Male, Naive Child
Agenda Setting
framing what is address and left out in a story
2008-2010
game consoles, internet, TV, apple products
Foreign language content
growth in foreign markets, need offer content made in their countries
DTV
hundreds of channels available
Green new deal
is a non-biding resolution Including achieving Net Zero Greenhouse gas emissions meeting a 100% of the country's power demand through clean Renewable and zero emission energy sources and creating millions of good high wage jobs in the U.S.
Wolf of Warrior 2 Theme
is ultimately a story about power that tugs on the nationalistic heartstrings of its domestic audience to legitimize China's rise as positive, humane, and beneficial for the world.
HULU
joint between NBC, Comcast, and a few other networks
60.6 million (United states paid)
leveling off
Pleasures of the medium
liveness, simultaneity, and flow
Sunday morning
meet the press. PBS; Macneil/ Lehrer report
Infotainment
news+ entertainment
Influential and profitable
night line 20/20 dateline
Network Response
nightly stability; expansion of morning news
Beyoncé Homecoming movie overarching theme
ostensibly education: Beyoncé schools her audience on the beauty of black culture, yes, but also on the importance of preserving and encouraging the legacy of historically black colleges and universities, which she stresses throughout the film.
Taste clusters
programming based on massive viewer data
Examples of theatrical premium formats
stadium seating, assigned seating, luxury tickets, elaborate sound systems
2007
streaming
1965
the dating game
Merchandise rights were important to star wars
the rights were very valuable to the film
Globalization
world looks to Hollywood for content
TOP 100 SHOWS OF 2018-2019, ADULTS 18-49
• #5 The Masked Singer #14 The Bachelor • #18 America's Got Talent/ Survivor #21 The Voice #68 Real Housewives: Atlanta/Love & Hip Hop Atlanta