Management: Chapter 10
Which of the following is NOT a supertrend affecting the future of business?
Managers are thinking in terms of mass markets—mass communication, mass behavior, and mass values.
The organizational development (OD) process has three steps: ___________, accompanied by feedback.
diagnosis, intervention, and evaluation
Disruptive innovation is a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
true
To explain how to initiate, manage, and stabilize planned change, Kurt Lewin developed a model with three stages. Choose the correct three.
unfreeze, change, and refreeze
Although other ride-sharing services have experimented with driverless cars, Uber's introduction of driverless cars to its own fleet for the first time is an example of _________ change.
innovative
When a grocery store chain adopts a new practice of its competitors by staying open 24 hours a day, requiring employees to work flexible schedules, it is implementing a(n) ______ change.
innovative
Ron Johnson, JCPenney's former CEO, had a vision to make Penney hipper, and he changed long-held strategies and management practices that defined the company's culture and identity. Which kind of change does this vision most closely align with?
innovative change
JCPenney's former CEO, Marvin Ellison, created a strategy that included hiring experienced senior executives to lead efforts in e-commerce, supply chain, information technology, and marketing. Which stage of Lewin's model of change (Figure 10.2) best represents this strategy?
changing
A product innovation is a change in the way a product or service is conceived, manufactured, or disseminated.
false
Organizational development managers and consultants follow a moving vehicle model.
false
The idea of introducing flying cars to Uber's fleet primarily impacts which target element of change?
methods
The introduction of Uber Beacon to help customers identify which car is picking them up is an example of a _______ innovation that falls under the category of _______ innovations.
product; core
The overarching challenge for Khosrowshahi is that he has to manage ________ change as he cleans up some of the mess that Kalanick left behind (e.g., a toxic organizational culture) while also trying to push forward with ______ changes in anticipation of future challenges such as more governmental actions.
reactive; proactive
According to force-field analysis, Uber brought in Khosrowshahi to serve as which kind of force?
thruster
When Ellison was hired as CEO, he conducted more than 60 employee town-hall meetings and visited 100 stores with JCPenney's then interim CEO. These face-to-face interactions were instrumental to Ellison as he was looking for disconnects between corporate strategy and store operations. Which part of the organizational development process does this exemplify?
diagnosis
Improvement innovations refer to the invention of breakthrough products or services that don't exist yet and that are aimed at creating brand-new markets and customers.
false
When a company improves the packaging of its product, it is introducing a radically innovative change.
false
When former CEO Johnson was hired, one of his first actions was to fire 600 employees at corporate headquarters. He continued to cut costs over the next two years by firing 19,000 store employees. Based on the ten reasons why employees resist change, which of the reasons may be prevalent based on Johnson's actions?
fear of job security
