Management Information Systems

In analyzing transactions, Walmart discovered that many people who buy Children's Tylenol in their stores also buy orange juice in the same transaction. They used this information to discount Children's Tylenol but raise the price of orange juice during flu season. What is the name of the approach Walmart used to discover this information?

Big Data

From the following list, select all the options that the main ways in which a social media information system (SMIS) can be used to facilitate meaningful connections for a company.

Engaging posts on social media posts can encourage users to share them with others. Regular posts on social media can encourage users to follow the company. Posts and paid advertisements on social media can link to the company's website.

Why is it important that a company's social media information system (SMIS) be designed to gather and analyze social media data?

SMIS data about the company's activities and audience on social media can be used to improve its social media strategies and business decisions.

Select three privacy concerns associated with cookies.

Websites can use cookies to track your surfing behavior and use this information to create specific user profiles. Corporate and government entities can use cookies to monitor your surfing behavior. Websites that use cookies can collect information about surfing habits and sell that information to a variety of third-parties.

The purpose of spyware is to ______.

capture the user's account data, passwords, key strokes, and more