Management Information systems test 3 study set
Genetic algorithms:
are a form of machine learning
The leading methodology for understanding the really important information needed by a firm's executives is called the ________ method.
balanced scoreboard
Using the Internet to find potential customers inexpensively for products that have low demand is an example of
long tail marketing
Compared to traditional markets, digital markets have:
lower search costs
Predictive analytics is used for all of the following except:
performing a bills of material analysis.
Which method would you use to develop risk profiles for a firm's information system projects and assets?
portfolio analysis
Selling the same goods to different targeted groups at different prices is called:
price discrimination
A secure website that links a large firm to its suppliers and other key business partners is called a(n):
private industrial network
Unsupervised machine learning involves:
programs that can "teach themselves" without human intervention
Checking store inventory is an example of a(n) ________ decision.
structured
t/f Data visualization technologies are used to help human users see patterns and relationships in large amounts of data.
true
t/f Experts from a variety of fields have found that managers are poor at assessing risk.
true
t/f KPIs are used both in the balanced scorecard framework and BPM.
true
Establishing a firm's long-term goals is an example of a(n) ________ decision.
unstructured
When there is no well-understood or agreed-on procedure for making a decision, it is said to be:
unstructured
Deep learning networks:
use multiple layers of neural networks to detect patterns in input data
Amazon.com is known primarily for its use of which of the following business models?
E-tailer
Which of the following statements about knowledge is not true?
Knowledge is not subject to network effects
The role of spokesperson falls into which of Mintzberg's managerial classifications?
informational
A chatbot is an example of which of the following?
intelligent agent
According to Mintzberg, managers in their informational role act as:
nerve centers of the organization
________ knowledge exists in formal documents, as well as in formal rules that organizations derive by observing experts and their decision-making behaviors.
Structured
Which of the following would not be considered semistructured knowledge?
corporate annual report
All of the following are intangible benefits of information systems except:
cost reduction
Location analytics can be used for all of the following except:
determining call center resolution rates.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
procurement
Which of the following is not a major benefit of expert systems?
Ability to scale to deal with very large data sets
Transaction brokers:
save users money and time by processing transactions normally handled in person, by phone, or by mail online.
Which method is used to assign weights to various features of a system?
scoring model
What is the primary benefit to consumers of disintermediation?
Lower costs
Which of the following statements about machine learning is not true?
Machine learning is based on computer code that reflects rules underlying an expert's understanding
The universal standards of the Internet and e-commerce lower which of the following?
Market Entry costs
Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers?
Most managerial activities take at least one hour to perform.
________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.
Native advertising
Which of the following best describes the central method used in a scoring model?
Performing a weighted comparison of the criteria used to evaluate a system
Which of the following statements about scoring models is not true?
The most important outcome of a scoring model is the score.
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?
Community provider
Which of the following best illustrates the advertising revenue model?
Facebook provides a social network for free but shows sponsored content in users' News Feeds.
T or F, Information asymmetry exists when there is more information about one product than there is about a similar product.
False
T or F, One apt slogan of the knowledge management field is "Effective knowledge management is 80 percent technological and 20 percent managerial and organizational."
False
T or F, The Internet increases information asymmetry.
False
T or F, The term switching costs refers to a merchant's costs of changing prices.
False
T or f, An expert system cannot consider multiple rules at the same time.
False
t/f Neural networks are not well-suited for diagnostic systems in medicine
False
Measures defined by management and used to internally evaluate the success of a firm's financial, business process, customer, and learning and growth are called:
KPIs
Which of the following statements best describes the term business intelligence?
The infrastructure for warehousing, integrating, reporting, and analyzing business data
Which of the following is not true about the evolution of AI technologies?
There have been many fundamental conceptual breakthroughs in AI during the last decade.
T or F, Advertising networks track a user's behavior at thousands of websites
True
t/f AI applications are used by search engines and social networks to target ads.
True
t/f According to experts, at least 80 percent of an organization's business content is semistructured or unstructured.
True
t/f, Expert systems capture the knowledge of skilled employees in the form of a set of rules in a software system that can be used by others in the organization.
True
Which of the following involves where, when, and how to apply knowledge?
Wisdom
Which of the following best illustrates the transaction fee revenue model?
eBay receives a small fee from a seller if a seller is successful in selling an item
t/f Expert systems use real-time data to guide their decisions
false
t/f Semistructured information is all the knowledge in a firm that resides in the heads of experienced employees.
false
The concept of management ________ involves situations in which managers act on preconceived notions that reject information that does not conform to their prior conceptions.
filters
MIS typically produce:
fixed, regularly scheduled reports based on data extracted from the organization's TPS.
Compared to digital goods, traditional goods have:
higher costs of distribution
Which of the following is not a tangible benefit of information systems?
improved resource control
Which of the following is not one of the main four dimensions of knowledge described in the chapter?
knowledge is timeless
A well-designed ESS helps senior executives do all of the following except:
make high-velocity automated decisions.
A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze.
neural network
Which type of decision is determining vacation eligibility for an employee?
structured
Information density refers to the:
total amount and quantity of information available to all market participants
Supervised machine learning involves:
training a system by providing specific examples of desired inputs and outputs identified by humans in advance
A semistructured decision is one in which only part of the problem has a clear-cut answer provided by an accepted procedure.
true
An unstructured decision is novel and important and requires the decision maker to provide judgment, evaluation, and insight.
true
t/f Big data is used to analyze consumer preferences for both in-store and online purchases.
true
t/f Some decision scenarios made by middle managers may have unstructured components.
true
t/f Some intelligent agent systems are capable of learning from experience and adjusting their behavior.
true
t/f The data-driven farming systems described in the chapter-opening case are an example of operational intelligence.
true
t/f The yellow first-down markers shown on televised football games are examples of AR.
true
Which of the following best describes a difference between neural networks and genetic algorithms?
Genetic algorithms are used to evaluate alternative solutions to problems, whereas neural networks are used to discover patterns in data.
The text defines ________ as expertise of organizational members that has not been formally documented.
tacit knowledge
T or F, The impacts of knowledge-based investments are easy to measure.
False
Which of the following statements about genetic algorithms is not true?
Genetic algorithms discover knowledge by using hardware and software that parallel the processing patterns of the biological or human brain.
Which of the following strategies represents the proper approach to a low risk, high reward project?
Identify and develop
Which of the following is a limitation of using a financial approach to evaluate information systems?
Inability to assess costs from organizational disruption
Which of the following serves as a road map indicating the direction of systems development, the rationale, the current systems, new developments to consider, the management strategy, the implementation plan, and the budget?
Information systems plan.
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?
Richness
Which of the following statements about robotics is not true?
Robotics does not require programming but instead relies solely on AI
Which of the following typically makes the unstructured decisions for a firm?
Senior management
T or F, Behavioral targeting refers to targeting ad messages to a person's clickstream behavior.
True
T or F, Document management systems are essentially large databases.
True
T or F, E-commerce refers to the use of the Internet and the web to transact business.
True
T or F, In general, for digital goods, the marginal cost of producing another unit is about zero.
True
T or F, In the affiliate revenue model, firms derive revenue by referring consumers to other firms selling online.
True
T or F, Streaming is a publishing method for music and video files that flows a continuous stream of content to a user's device without being stored locally on the device.
True
Which of the following is not one of the five classical functions of managers?
creating
All of the following are long-term strategic factors that should be considered in making the business case for a new information system except:
current relationships with suppliers
The text defines ________ as flows of events or transactions captured by an organization's systems.
data
The ________ phase of decision making involves identifying and exploring various solutions to a problem.
design
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.
dynamic
T or F, Behavioral targeting cannot be used if a consumer is using a mobile app
false
As discussed in the chapter text, the three main reasons that investments in information technology do not always produce positive results are:
information quality, organizational culture, and management filters.
All of the following are intangible assets of a firm except its:
information technology
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
Asymmetry
Craigslist is an example of:
C2C e-commerce
Which of the following statements best describes the business value of improved decision making at all levels of a firm?
Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values.
Apple's Siri application is an example of which of the following?
Intelligent agent
