MAR 301 FINAL CH 10

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Which of the following is an example of horizontal channel​ conflict?

A Ford dealer complaining that another Ford dealer is advertising in its territory.

What is the most common type of a contractual​ VMS?

A franchise

Channels often involve​ long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes?

Adaptability criteria

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent?

Administered VMS

What is the first step in marketing channel​ design?

Analyzing consumer needs.

​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.

Corporate VMS

​Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding​ full-line forcing?

It may or may not be legal.

Which of the following describes a​ just-in-time logistics​ system?

Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which technology could one day make the entire supply chain intelligent and​ automated?

Radio frequency identification

​_______ involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers.

Reverse logistics

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer?

Suppliers.

Under which type of system does the customer share​ real-time data on sales and current inventory levels with the​ supplier, and the supplier then takes full responsibility for managing inventories and​ deliveries?

Vendor-managed inventory

​A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer.

channel level

​A(n) _____ is made up of one or more independent​ producers, wholesalers,​ retailers, and consumers.

conventional distribution channel

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____.

disintermediation

Producers of convenience products typically use​ ______ distribution.

intensive

One key function performed by channel members is​ ___________, or shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging.

matching

Companies now use​ ________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate relationships with channel partners.

partner relationship management

Companies today see channel members as​ first-line customers and practice strong​ ________.

partner relationship management

When setting channel​ objectives, companies should state the objectives in terms of​ ______.

targeted levels of customer service

The length of a channel is indicated by​ ___________.

the number of intermediary levels

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________.

the responsibilities of channel members

​A(n) _______ is made up of the​ company, suppliers,​ distributors, and,​ ultimately, customers who​ "partner" with each other to improve the performance of the entire system.

value delivery network

What are the four major functions of​ logistics?

​Warehousing, inventory​ management, transportation, logistics information management


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