Mar 3711 final
How many SEC teams are in the top 5 of ticket sales?
0
How many cities have 1 million people and dont have a MLB team?
0
Greatest Threats to sponsorships?
1) lack of measurement 2) clutter 3) cost 4) activation 5) ROI 6) category exclusivity
Typically how many digital boards are in a stadium?
100-300
How many exposures per board per game are typical of digital boards?
1200 exposures per board per games
How much revenue percentage does food and beverage account for?
80%
34. Operations are currently the newest influence on sports organization's need for revenues largely due to the characteristics of new facilities. What "operations cost" is currently having the greatest influence on the need for revenues? a. Staff costs b. Utility costs c. Maintenance costs d. Utility costs e. Insurance costs
A
83. Which level of government generally has the greatest role in assisting sports organizations? a. City & County Government b. Federal Government c. State Government d. International Government Bodies e. Regional Governments
A
According to Forbes, what sports team has the greatest brand value? a. New York Yankees b. Manchester United c. Dallas Cowboys d. Green Bay Packers e. Boston Red Sox
A
How many US sports teams can be truly viewed as multi-national operations? a. None b. 1 to 5 c. 10 - 15 d. Half e. All of them
A
Tampa financed its most recent sports facilities primarily through a/n _____. a. Hotel/Visitors Tax b. General Sales Tax c. Facility Use Tax d. Income Tax e. Property Tax
A
The extraordinary growth in the number of new sports organizations, and the corresponding need for financing, is largely attributed to ____. a. Pressure from mass communications companies for increased content for their broadcasts b. Wealthy entrepreneurs who want to acquire teams c. Multi-national investors entering into the market for sports organizations d. The declining availability of government financing for sports organizations e. International market opportunities
A
What has been the greatest barrier to technological innovation in sports? a. Lack of an Infra-Structure b. Tradition c. Technophobia d. Consumer Disinterest/Distrust e. Costs
A
What is the major reason why sports organizations have become more interested in information about media/media revenues? a. The increased interest of individual sports organizations in selling media rights to cable or regional sports networks b. The increasing costs of managing media contracts c. The success of the NFL d. Increased scrutiny by government agencies e. Political influence
A
What sports organization is the only one to ever finance part of its operations through the use of "junk" bonds? a. New York Yankees b. Los Angeles Lakers c. San Francisco Giants d. Manchester United e. Dallas Stars
A
What type of sponsorship typically generates the greatest revenues for teams? a. Organizational b. Individual c. Event d. Activity e. Player
A
Which of the following costs was identified as having the most significant effect on the internationalization of sports? a. Operational b. Administrative/Legal c. Marketing d. Time e. Players
A
Which of the following is NOT identified as one of the issues on which the competitive analyses of sports organizations focus? a. Predicting attendance levels b. Identifying competitors c. Analyzing competitors strengths and weaknesses d. Assessing where competitive opportunities and threats exists e. Predicting revenues
A
Which of the following methods of retailing affords sports organizations the greatest control over the sales of their merchandise? a. E-tailing b. Direct market retailing c. Licensing d. Mass market retailing e. Franchising
A
Why are governments largely supportive of sports organizations in spite of their problems? a. In general, sports have a positive image with consumers (i.e. voters) b. Sports have a huge economic impact on the cities they call home c. The vast majority of any cities residents want sports teams d. Relatively speaking, the financial needs of sports organizations are small e. All of the above are such a reason
A
____ facility is the only TOTALLY private financed sports facility built in the US in the last two decades. a. Columbus Blue Jackets b. San Francisco Giants c. Dallas Cowboys d. Atlanta Braves e. New York Mets
A
_____ and ______ are the two major sponsorship challenges facing sports marketers. a. Evolving the sponsorship inventory and managing sponsorships once they are in place b. Minimizing sponsorship costs and maximizing sponsorship revenues c. Generating sponsor exposure and revenues d. Generating revenues and ensuring the maintenance of customer goodwill e. Setting the price and collecting payment
A
_____ refers to the opportunity to use a sponsorship to interact with or to obtain access to consumers. a. Activation b. Goodwill c. Proprietary sponsorships d. Up-selling e. Formalization
A
_______ is the attempted association of an organization with the marketing activities of another organization without the approval of or payment to the affected organization. a. Ambush marketing b. Proprietary sponsorships c. Goodwill d. Copycat marketing e. Market fulfillment
A
Utility costs currently average approximately ____ per fan for major professional teams in the US? a. $1 b. $3 c. $5 d. $7 e. $9
A utilities = $1 per person insurance = $1-2
What facility was 100% privately financed?
AT&T park
Primary role of technology in sports?
Access devices, time saving device
Where are funds for stadiums coming from?
Alcohol and cigarette tax (cin tax) -alcohol by the drink -cigarettes by the pack
Where is the most Seminole alumni?
Atlanta
104. Most new sports information technology is best characterized as ____ technology? a. Venue b. Access c. Home Based d. Mobile e. Video
B
Sports databases are usually secured from _____. a. Competitors b. Internal sales records or purchased c. Email lists d. Governmental organizations e. Primary research projects
B
What percentage of the NFL's revenue come from the ticket sales? a. Less than 20 percent b. 20 percent c. 40 percent d. 60 percent e. More than 60 percent
B
_____ is the primary reason US sports are internationalizing. a. Shortage of quality athletes b. Market saturation in the US c. Broadcast technologies d. Improving world economies e. Consumer demand
B
Which college conference has the most revenue for TV?
Big 10
90. As compared to the 93 percent of average US employees that live in the area where they work, ___ of NBA players do the same? a. 9 percent b. 19 percent c. 29 percent d. 39 percent e. 49 percent
C
According to Forbes, the overwhelming majority of the most valuable sports franchise worldwide came from what professional sports? a. Baseball b. Basketball c. Football d. Hockey e. Soccer
C
Of the major cost categories for sports organizations, which is the greatest annual cost? a. Facility costs b. Operation costs c. Player costs d. General and administrative costs e. Franchise or acquisition costs
C
The most common factors that lead to adjustments in the pricing of sponsorships are ______. a. The economy and competitive options b. Broadcast ratings and consumer preferences c. Team success and market size d. New facilities and player contracts e. Attractive players and new facilities
C
The most common use of technology as an access device by sports organization involves access to ____? a. Merchandise b. Services c. Tickets d. Partners e. Cash
C
First team to use PSL's?
Carolina Panthers (look up what a PSL is)
What NFL team is on the Forbes list twice?
Chicago bears
What did the NBA recently acquire to start building awareness and player development?
Chinese Basketball League
Who pays most for the new stadiums built?
City and County
What is the most important form of partnerships?
Cost control strategies
Dark Side of technology to sports?
Costs
131. What sports league is second to the NFL in average attendance per game for the league? a. Bundesliga - German Soccer b. Premier League - English Soccer c. Canadian Football League d. Indian Premier League - Cricket e. MLB
D
Free floating carts have been especially prominent in the retailing efforts of ______. a. Basketball teams b. Football teams c. Hockey teams d. Baseball teams e. Soccer teams
D
Individual states have the exerted greatest level of control over which of the following sports by establishing state commissions to oversee this sport? a. Track & Field b. NASCAR c. MLB d. Boxing e. High school sports
D
On average, MLB teams receive ___ percentage of the total revenues generated by food and beverage sales. a. 25 percent b. 35 percent c. 45 percent d. 55 percent e. 75 percent
D
Printing tickets at home is an example of sports organizations' use of technology as a/n _____, a. Time Savings Device b. Safety/Security Device c. Labor Savings/Enhancing Device d. Access Device e. Experience Enhancing Device
D
Public financing of sports facilities began with the construction of the _____. a. 1970's era multi-purpose stadiums b. The 1990's era destination facilities c. The early 1900's era concrete and steel facilities d. 1920's era Super Stadiums e. The early 1900s steel and concrete facilities
D
Sports marketers have had their greatest international success in licensing in ____. a. China b. Japan c. India d. Europe e. Latin America
D
The TGI Friday's Front Row Grill operating in the Arizona Diamondback's ballpark is best characterized as a ____. a. Proprietary sponsorship b. Facility sponsorship c. Asset sponsorship d. Joint venture e. Asset management
D
The current economic problems inherent in the US and Europe are likely to make what type of sponsorship more valued? a. Organizational b. Activity c. Event d. Proprietary e. Exclusive
D
The facilities of which two sports organizations were completed with all, or nearly all, private funds? a. Cincinnati Bengals and Cincinnati Reds b. St. Louis Cardinals and Memphis Grizzlies c. Houston Rockets and Arizona Cardinals d. San Francisco Giants and Columbus Blue Jackets e. New York Yankees and Dallas Cowboys
D
Which of the following is an example of a sports organization that transcends national boundaries? a. The NFL b. NASCAR c. NCAA d. FIFA e. MLB
D
Which of the following is identified as the greatest benefit of the Worldwide Web for sports organizations going international? a. Eliminating brick and mortar stores b. Selling merchandise c. Expanding broadcast capabilities d. Connecting sports organizations and consumers e. None of the above
D
Which of the following is true relative to sports use of PSLs? a. The first team to use PSLs was the Chicago Bulls b. PSL's cannot be passed down to heirs or sold c. PSL's usually are a more expensive means of financing facilities than government financing d. To date PSLs have been used exclusively to finance facilities e. PSL's have existed since the early 1900s
D
Which of the major US professional sports leagues has been able to satisfy their need for new revenues primarily from selling media rights? a. MLB b. NBA c. NHL d. NFL e. NASCAR
D
____ is the facilitating factor that has had the greatest impact on the internationalization of sports. a. World Wide Web b. Eased Travel Restrictions c. International Games/Events d. Media Coverage e. Social & Political Integration
D
_____ frequently serve as an information source and as a platform from which to "sell" the local area as a host for sporting events or organizations. a. Sports foundations b. National lobbyists c. Politicians d. Convention and Visitors Bureaus e. Owners
D
The major change in sports use of internet services has been ______. a. The growing number of teams using internet services b. Widespread use in broadcasting c. The use of social networking d. Team websites e. Charging for services that once were provided free of charge
E
Which of the following is an NOT one of the structural explanations as to why international demand for US sports products has increased dramatically in recent years? a. The consolidation of European Markets (The EEU) b. The emergence of China as a market for sports products c. The fall of the Soviet Union opening up new markets d. All of the above e. The declining value of the dollar
E
Which of the following is the reason for the increased attention on sports financing over the past two decades? a. Increasing player costs and expensive new sports facilities b. The economy and lower debt costs c. The declining availability of government financing and the entry of banks into the sports financing market d. Government investment and new owners e. An increasing number of new sports organizations and the large number of new and renovated sports facilities
E
The key responsibility of future sports marketing efforts, if they are to succeed, is to _____. a. The Media b. Customers c. Governments d. Players e. Employees
E.
What is the most efficient means to generate database for millenials (35 and under) for FSU season football tickets?
Facebook/Social Media
Which sport has ticket revenues that make up more than 50% of sales?
Hockey
Most expensive stadium before New Orleans Saints Superdome (that has roof)?
Houston Astros
Biggest Barrier to technological innovation in sports?
Infrastructure
How did the Yankees finance the YES network?
Junk bonds
What university has the greatest sponsorships in basketball stadiums?
Kentucky
Who was the first to sue for the right of free agency?
Kurt Flood
Most money from playing an away game?
Louisiana-Monroe
Of general administrative costs...
Marketing expenses on the rise
Who has the highest advertisement retention?
NASCAR
Only sports leagues that got half of their sales from overseas customers?
NBA
What league is most efficient international sports marketing?
NBA
Which sport employees the most people?
NFL because it has the least number of games so it cant miss a sale
Only sport that highest revenue is not ticket sells?
NFL because of TV ads
What sport pays the lowest salaries in % of revenue?
NFL which pays in the mid 40's% typical of other sports is 50-60%
What sport has the highest insurance per person?
NHL
What was the FIRST privately funded stadium?
Nationwide area in Columbia
Best location for another MLB team?
New York City
What NFL team is NOT on the Forbes most valuable sports franchise?
None
One stadium has body scanners at every entrance?
Oakland Raiders
The biggest cost?
Operational costs
What arena has 5 pro teams play there?
Staples Arena in LA -Kings, Clippers, Lakers, Sparks, and some arena football
Biggest worry in technological innovation?
Technophobia
Who is #1 in terms of athletic budget?
Texas b/c of longhorn network
Generally 93% of people who are employed live where they are taxed, in the NBA its 29%, what does this indicate?
That these players getting paid big bucks to play, are not putting their money back in the local economy where they play.
Access facilities refer to?
Transportation facilities
Sports tend to have a lower multiplier than other businesses. (T/f)
True
What facility had the 1st major naming rights deal?
United Center
What new spot is the NBA using to generate revenue?
Using the backboard as a screen during breaks to sell ads
Privacy licensees?
When you buy a seat for the life of a stadium
Who has the lowest advertisement retention?
Women's Basketball/HS sports
Why havent we had a lot of marketing in sports?
lack of resources ($)
There are 8 major sponsorship categories....
major sports teams try to get 1 of every 8 to be a sponsor
