MARK 3324 exam 1

carla and john are both children, but they use their family's electronic equipment such as TVs, DVD players, and stereo equipment. they did not play much of a role in their needs when deciding on which products and brands to purchase. in terms of family purchase roles, what roles do these children play?

B and C B - influencer C - user

a(n) _____________ is a group of persons who have experienced a common social, political, historical, and economic environment

age cohort

what is a major difference between the full nest II and delayed full nest I stages of the household life cycle?

age of the children

in experiments, the power of groups to influence an individual to agree with the incorrect judgement of the others is known as the _________________

asch phenomenon

which generational term refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of world war II and 1964?

baby boom generation

the largest, most diverse generational segment is ____________

baby boomers

in which country is the concept of guanxi, which involves personal relationships, an important consideration?

china

maria is analyzing the baby boom generation by describing and explaining its attitudes, values, and behaviors as well as predicting its future attitudes, values, and behaviors. maria is conducting a ____________ analysis

cohort

_____________ is the process of describing and explaining the attitudes, values, and behavior of an age group as well as predicting its future attitudes, values, and behaviors

cohort analysis

______________ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society

culture

in the united states, promptness is considered a virtue. americans are expected to be on time to an event, and they expect others to do so as well. which aspect of culture best explains this behavior?

culture is acquired, that is, it is learned

bob is in the sixth grade. his family does not own a computer, and he really needs one to do his homework. he also wants one so he can play some of the games he hears his friends talking about. his parents realize that he needs a computer, but they really have no need for one and probably will never use it. because they don't know much about computers, they are letting bob do all the research and asked him to find the options that will meet his needs. however, his parents are the ones who will make the final decision on how much to spend and which computer to purchase. in terms of the family purchase roles, which role do bob's parents play?

decision maker

sheila and jim are both professionals in their late 30s and have two children under the age of 5. which stage of the household life cycle are they in?

delayed full nest I

budweiser is a popular brand of beer. part of this company's market research of u.s. consumers looked at education levels of beer consumers. what education level is the likely consumer of beer (that with highest propensity to buy and consumer beer) to have attained?

did not graduate high school

Leigh received a digital camera for her birthday. She was able to figure this product out pretty easily because it only required a moderate change in how she used to take pictures. One thing she had to get used to was printing the pictures instead of taking a role of film to a processor. This is an example of a _______ innovation.

dynamically continuous

ray is retired, and he and his wife are both in their late 60s. they are healthy, active, and financially well-off. they purchased an RV and plan to travel to all 48 of the continental united states. which stage of the household life cycle describes them?

empty nest II

a ______________ has at least two members related by birth, marriage, or adoption, one of whom is the householder (i.e. the one who owns or rents the residence).

family household

stacy and adam have just had their first child, and they hope to have two more. they can expect expenditures on which of the following to increase?

food at home

teresa and john are both in their 40s and have two children living at home. their daughter, erin, is 14 years old, and their son, stephen, is 11 years old. to which stage of the household life cycle do they belong?

full nest II

individuals born between 1977 and 1996 belong to which generation?

generation Y

the children of the original baby boomers are known as ___________

generation Y

two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) ______________

group

in which situation is the likelihood of an individual seeking an opinion leader high?

high product/purchase involvement and low product knowledge

according to the cencus bureau, all the people who occupy a housing unit defined as a _____________

household

hank and carol have been married for more than 20 years, and in that time they have purchased six automobiles. hank is the one who usually does all the research and decides what they can afford, while carol just gets involved when it's time to decide among a few alternatives, and she really only cares about the comfort and styling. which of the following category of family decision making does this illustrate?

husband-dominant

Valerie and her family are members of the Baptist Church. They have accepted the Baptist Church's values as their own and behave in a manner consistent with the Church's values because their values and the Church's values are the same. Which type of influence does the Church possess with respect to Valerie and her family?

identification

stan has noticed that his car is not working properly and that it is getting expensive to repair. thus, he gathered his family together to discuss of a new automobile. in terms of family purchase roles, which one best describes stan's actions?

initiator

Which adopter group represents the first 2.5 percent to adopt an innovation?

innovators

james used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. which type of materialism does this represent?

instrumental

what are the two types of materialism

instrumental and terminal

Charles was the last person on his block to purchase a color television set, and that was in the 1980s. He just couldn't see the reason to purchase a new color television if his old one was working just fine. He finally purchased one because his old TV stopped working. In terms of adopter categories, Charles would be classified as a(n) _____________

laggard

which of the following is an example of an other-oriented value?

masculine/feminine

according to the cencus bureau, a ____________ household is a householder living alone or exclusively with others to whom he or she is not related

nonfamily

Amie usually wears a uniform to her Catholic school, but on the first Friday of every month, students can wear other clothes as long as they bring in something for the church's food bank. Amie loves to shop and has plenty of fashionable clothes, but on these free dress days, she usually wears blue jeans, a T-shirt, and athletic shoes. Her mother asked her why she doesn't wear her nice clothes, and Amie told her that she would be made fun of at school. Which type of influence do the other students have on Amie?

normative

karen's father is an executive for a major international corporation and has been transferred to various countries over the years. with each move, karen is enrolled in a new school. even though english is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to karen's father. with each new school, karen spends the first new weeks observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. karen is attempting to learn that student body's specific ______________ regarding behavior

norms

which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

occupation

in the hollingshead index of social positions, which of TRUE?

occupation is given a higher weight than education

John doesn't know very much about electronic equipment, but he wanted to get his girlfriend a tablet for her birthday. His roommate, Hank, knows all about these types of products and made a recommendation to John. For this product category, Hank is known as a(n) _____. A. market maven B. opinion leader C. interpreter D. screener E. market leader

opinion leader

asian societies(i.e., japan) value collective activity. that is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. which category of cultural values does this represent?

other-oriented

as a marketing major, stan is a collegiate member of the american marketing association. this association holds a collegiate conference every year, and he did attend it one year. while this is a group he belongs to, his ties to other members are relatively weak, and his interaction is infrequent. which type of group is this?

secondary group

bobbie is 47 years old, has never been married, and does not have any children of her own. she lives alone and doesn't like to cook because most recipes feed more than one person. she can only eat so many leftovers, and she usually forgets about it if she freezes to eat at a later date. so she purchases frozen dinners and canned food that come in single servings. to which stage of the household life cycle does bobbie belong?

single II

barbara is 72 years old and has been a widow for almost three years. she would be labeled __________

single by circumstance

john and his wife love art and travel the world to purchase artwork that is representative of a country's culture. which type of materialism does this represent?

terminal

which of the following is NOT an example of an other-oriented value

tradition/change

which of the following is an example of an environment-oriented value?

tradition/change

which type of family consists of a married couple and their own or adopted children living at home?

traditional family

karen and her kids were hungry and were trying to decide where to eat for dinner. after several minutes of bickering, karen decides where they were going to go. her children balked at her decision and asked why she got to decide, and she said, "because i'm your mother and i said so!" which approach did karen use to resolve this family conflict?

use of authority

which of the following is NOT a factor influencing nonverbal communication?

values

Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of?

word-of-mouth

julie and bart are both in their late 20s and recently married. they have no children and are learning how to make joint decisions. recent purchase/service decisions were related to household furnishing, a washer and dryer, and insurance coverage. which stage of the household life cycle are they experiencing?

young married