MARK 350

AIO Statements: "A" stands for:

Activities

Which of the following is NOT one of the dimensions in the MBTI (Myers Briggs Type Indicator)?

Agreeableness

Which of Carl Jung's archetypes is the mirror image of our biological sex?

Anima

Sabrina is trying to decide whether she wants to go to Aspen for a ski vacation. It's beautiful and the skiing will be amazing. But, it will also be really crowded so it might not be as pleasant. Sabrina is experiencing _____ Conflict

Approach-Avoidance

The set of traits consumers assign to a product, as if it were a person, is known as the product's __________________________.

Brand personality

According to Karen Horney, people with _____ needs tend to gravitate toward name-brand products.

Compliant

When a consumer is faced with several alternatives, the alternatives he or she seriously considers make up the _________________________ set.

Consideration

According to Freud's psychoanalytic theory, the _____ operates on the reality principle and serves as the referee.

Ego

_____ is the process of learning your own group's culture.

Enculturation

I bought Method laundry detergent because i thought it would clean my clothes better than Tide. Which theory best explains my motivation?

Expectancy Theory

Consumer ALWAYS know why they bought something.

False

It's impossible to get a consumer involved with a marketing message.

False

Moods are shorter lived than emotions.

False

Our amount of involvement with a product can influence how we evaluate the product (positively/negatively).

False

T/F: According to Carl Jung, Introverts focus on the outside world for their energy.

False

T/F: According to Freud's psychoanalytic theory, the ID operates as the moral conscious.

False

T/F: According to Temperament clustering with the MBTI, you should market to "I's" in the peak of the day when they're likely to be with other people.

False

T/F: Demographics explain WHY someone buys something and Psychographics explain WHO the buyer is.

False

T/F: People have personalities, but brand's do not.

False

_____ Values are actions needed to achieve a desired end state.

Instrumental

How does Freud's theory apply to consumer behavior?

It highlights the importance of unconscious motives that guide purchase decisions

________, one of Freud's followers, proposed that people can be described as moving toward others (compliant), away from others (detached), or against others (aggressive).

Karen Horney

Which of the following is the lowest level of needs in Maslow's Hierarchy?

Physiological

occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.

Problem Recognition

Marketers use ______________________ to divide consumers into segments based on their motivations for purchasing and using products.

Psychographics

Which of the following is the highest level of needs in Maslow's Hierarchy?

Transcendence

A happy employee can have an impact on a consumer's feeling about the shopping experience.

True

Affect is a feeling or emotion.

True

T/F: All behavior is goal driven.

True

When someone sees an upturned grill of a car and thinks the car is friendly, they are exhibiting _____.

anthropomorphism

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

anthropomorphized

Motivational conflicts occur in a variety of ways. if a person must choose between two desirable alternatives, this form of conflict is called

approach-approach conflict

Drive Theory suggests that _____ needs produce unpleasant states of arousal and therefore motivates our behavior.

biological

According to the ________ rule, a product with a low standing on one attribute can be off set by a better score on another attribute

compensatory

According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

constructive processing

Which theory suggests that our behavior is motivated by expectations of receiving desirable outcomes or positive incentives? The theory suggests that we choose one product over another because we expect the final we expect the final choice to have more positive consequences for us.

expectancy

When a friend asked Scott why he bought a new iphone, he said it was because his old iphone wasn't working well. Scott's motives were:

manifest

________ refers to the processes that lead people to behave as they do

motivation

Some people are motivated by utilitarian needs, which emphasize what?

objective, tangible attributes of products

Tanya type scans the newspaper ads every day for new information about current fashion styles and trends, even though she isn't thinking about buying clothes anytime soon. Tanya is engaging in a(n) ________ search.

ongoing

Neo-Freudians believed that anxiety and conflict result from the _____ conditions in which people find themselves.

social

Goals can be considered positive or negative. this is an expression of a goal's _______

valence