Mark Ch. 12

What is a horizontal marketing system?

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity

Which of the following describes an administered VMS?

A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties

What is a third-party logistics provider?

An independent logistics provider that performs any or all of the functions required to get a client's product to market

Which of the following is a channel that has no intermediary level?

Direct marketing channel

Which of the following is designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible?

Distribution center

Which of the following describes exclusive distribution?

Giving a limited number of dealers the exclusive right to distribute the company's products in their territories

__________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Supply chain management

A(n) __________ is a vertical marketing system in which independent firms at different levels of production and distribution join together through contracts.

contractual VMS

A distribution center is __________.

designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible

Intensive distribution is best defined as __________.

stocking the product in as many outlets as possible

A(n) __________ is a vertical marketing system that combines successive stages of production and distribution under single ownership.

corporate VMS

Marketing channel management refers to __________.

selecting, managing, and motivating individual channel members and evaluating their performance over time