Market segmentation
market segmentation
Dividing a market into distinct groups of buyers who have different needs, characteristics
income
Money received
market segment
a group of consumers with similar characteristics and preferences
Location
a place or position
Target Market
a set of buyers sharing common needs or characteristics that the company decides to serve
Mass Marketing
developing products and promotions to please large groups of people
segmented
divided into parts
Gaps in the market
groups of consumers whose needs and wants are unmet
appeal to consumers
liked by consumers
Gender
male or female
Niche Marketing
marketing strategies used for small specialised consumer market.
lifestyle segmentation
segmentation that divides people into groups based on their opinions and the interests and activities they pursue
socio-economic groups
upper, middle or lower social classes