marketing 1

measures of success are?

- criteria or standards used in evaluating proposed solutions to the problem - effective decision makers develop a specific version - Different research outcomes, which are based on MoS, lead to different marketing actions - one test of whether if different outcomes will lead to different marketing actions

what is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information and recommending actions

SWOT analysis

what does a decision refer to

a conclusion or resolution reached after consideration.

in response to a growing interest in healthful, simple products among consumers Chobani introduced what?

a greek-style yogurt

what is marketing

a process of creating value, building strong relationships and capturing value from customers

in marketing, the effective rules of the game, the boundaries between competitive and unethical behavior and the codes of conduct in business dealings are referred to as what?

business cultures

what does culture refer to?

common set of values shared by its citizens that determine what is socially acceptable

In a decision, the restrictions placed on potential solutions to a problem are referred to as

constraints

the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions

consumer behaviors

Generally, what is happening to the US population?

decline

suppliers development refers to what

deliberate effort to build relationships with supplies to fit customer needs

derived demand refers to

demand for industrial services driven by consumer demand

the objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to what?

evaluative criteria

the three main types of marketing research are?

exploratory, descriptive, causal

what kind of search is for information is needed when past experiences or knowledge is insufficient the risk of making a wrong purchase is high and the cost of gathering information is low?

external search

a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is refeered to as a what

global brand

what is the name of a firm that reprocesses a product or service it buys before selling the product again to the next buyer

industrial firms

organizations that develop similar offerings, when grouped together create a what?

industry

copyrights, trademarks, and patents are what, so unauthorized use it illegal?

intellectual property

what does strategy refer to?

intensifying marketing efforts in domestic market

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process

internal search

what department of an organization is responsible for facilitating relationships, partnerships, and alliances with the organization's customers, shareholders, suppliers and other organizations?

marketing department

what is a good, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants?

offerings

what is the legal entity that consists of people who share a common mission?

organization

the objective attributes of the supplier's products and services and capabilities of the supplier itself are collectively referred to as what?

organizational buying criteria

what are cultural symbols

physical manifestation that signifies ideology of a particular cultures

the 4th stage in the consumer purchasing and using products and services including the mental and social processes that comes before and after these actions are referred to as what?

purchase decision

who starts new ventures that address important social needs and issues. These new enterprises are often organized as nonprofit organizations.

social entrepreneur

what does law refer to?

society values and standards that are enforceable in the courts

what does the idea of exchange refer to in marketing?

the act of obtaining a desired object from someone by offering something in return

what does demographics refer to?

the characteristics of the population - size, density, location, age, gender, race, occupation, and other stats

what is ethics?

the moral principles or values that generally govern the conduct of an individual or a group

what is environmental scanning?

the process of collecting information about forces in the marketing environment

what is the name for the complementary nature of economic flows internationally, whereby imports stimulate exports and vice versa

trade feedback effect

the economic espionage act is what

unlawful targeting/ that of criminal intel

among organizational markets the reseller market includes what?

wholesalers, retailers, and distributors

marketing refers to what?

winners and losers

the change in the growth of the world's population is called what?

world population growth

Facebook has approximately what fraction of the world's population as customers?

1/7

how many members in the European union is an economic and political

27 members