Marketing 205 Chapter 12

Which of the following is true of the exclusive distribution strategy A) It helps promote a brand's luxury image B) It enlists all of the intermediaries willing to carry a company's products C) It is used primarily for convenience items D) It gives producers no control over their products E) It makes products available to everybody, everywhere

A) It helps promote a brand's luxury image

The Bookworm began delivering books directly to customers through mail instead of through brick-and-mortar companies. This is an example of ________. A) Exclusive Distribution B) Disintermediation C) Indirect Marketing D) Franchising E) Intensive Distribution

B) Disintermediation

Which of the following companies uses a direct marketing channel? A) Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store B) Holly Wreaths, a store that sells Christmas Ornaments to customers via its online click to order catalog C) Fishhooks, a factory that manufacturers fishing equipment that it ships to hobby stores worldwide D) Germfight, a factory that manufacturers dental products that it distributes only to select department stores E) Showdown, a clothing store that stocks merchandise from different international brands

B) Holly Wreaths, a store that sells Christmas Ornaments to customers via its online click to order catalog

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India? A) anti - globalization efforts B) Inadequate distribution systems C) Limited manpower D) Highly centralized rural markets E) High operating costs

B) Inadequate distribution systems

Which of the following should be a manufacturer's first step when designing an effective marketing channel? A) Establish strategic alliances B) Evaluate channel alternatives C) Identify channel alternatives D) Analyze consumer needs E) Set channel objectives

D) Analyze consumer needs

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit A) Branding B) Advertising C) Product Positioning D) Marketing Logistics E) Mass Customization

D) Marketing Logistics

For Which of the following products would the intensive distribution strategy most likely be used? A) Lawn mowers B) High-End cameras C) Furniture D) Soft drinks E) Luxury Cars

D) Soft drinks

Managers at the Imperial Hotel - Chicago complained that the chain's overall image was hurt because imperial Hotel Dallas was overcharging guests and providing poor service. The imperial Hotel was experiencing ________ conflict. A) Equilateral B) Vertical C) Communal D) Multitiered E) Horizontal

E) Horizontal

Which of the following is most likely true of marketing channel decisions? A) They are easily altered, replaced, or discarded B) They increase the amount of time a company spends connecting with customers C) They have minimal influence on the prices of products offered to customers D) They increase the amount of effort a company puts in to distribute goods E) They often involve long-term commitments to other firms

E) They often involve long-term commitments to other firms