Marketing 260 Quiz 2
The broadest environmental determinant of consumer behavior is: a. culture. b. educational background. c. income or purchasing power. d. social status.
a. culture
The identity of the _____ is the most difficult role for salespeople to pinpoint. a. decider b. influencer c. gatekeeper d. user
a. decider
Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer. a. True b. False
false
A reference group's influence on the purchasing decision of a member is likely greater when the product is more conspicuous and visible to others when utilized. a. True b. False
true
Both consumer and business purchase decisions begin when the recognition of problems, needs, or opportunities triggers the buying process. a. True b. False
true
Consumer behavior refers to the process through which ultimate buyers make their purchase decisions. a. True b. False
true
Culture refers to the values, beliefs, preferences, and tastes that are handed down from one generation to the next. a. True b. False
true
In the automobile industry, suppliers of components and assemblies frequently build plants close to their customers. a. True b. False
true
The two largest trading partners of the United States are Canada and Mexico. a. True b. False
true
Understanding of differences among subcultures is essential for developing effective marketing strategies. a. True b. False
true
A successful German fitness center would like to expand to other areas of Europe such as France and Spain. The company has strong brand recognition in Germany and would like this to translate to new markets. The fitness center's best option for a market entry strategy is: a. franchising. b. acquiring fitness centers in other countries. c. joint ventures with fitness centers in Spain and France. d. an international division.
a. franchising
Nike is a global brand, selling the same athletic shoes in each country. The company's advertisements change in some countries, however. For example, Nike ran ads in China to change the perception that "running is boring." Nike is using: a. a promotion adaptation strategy. b. a dual adaptation strategy. c. a straight extension strategy. d. a product adaptation strategy.
a. promotion adaptation strategy
The demographics of people living in the United States continues to diversify and several groups - Hispanics, African Americans, and Asians represent the largest _______. a. subcultures b. micromarket c. target markets d. segmented populations
a. subcultures
Logan Home Builders is in the early stages of a new 185-home development project. Buyers for Logan have contacted you and several other local firms, and provided extensive information about the plumbing fixtures, lighting fixtures, cabinetry, and other items they will need for this project. As the sales and marketing manager for Glow Lighting, how should you respond? a. Create a PowerPoint presentation highlighting all of your product offerings, and schedule a meeting so you can make your pitch to Logan's buyers. b. Write a detailed proposal describing how your firm can deliver what they need within the budget and time constraints they've outlined. c. Invite Logan's buyers to your showroom so they can pick out the fixtures they need for the project. d. Find out what other lighting fixture suppliers you're competing against and what they're offering so you can underbid them.
b. Write a detailed proposal describing how your firm can deliver what they need within the budget and time constraints they've outlined.
Crazy Crackerz is a very successful cracker and chip company known for its outrageous flavors. The company is ready to sell their products abroad but knows their cracker and chip flavors may need to be customized in each foreign market. Crazy Crackerz has a significant amount of money and resources to invest in this foreign expansion. The company should: a. license the company's products. b. create an international division. c. enter into a joint venture with a foreign snack foods company. d. export the product using a straight extension strategy.
b. create an international division.
Mateo recently graduated from high school and it's always been assumed that he would go to college after graduation. His family believe education is important to success in life and know that Mateo will be able to achieve success with a combination of hard work, persistence, and knowledge. Mateo has been influenced by a. friends. b. culture. c. government. d. advertising.
b. culture
Global trade can be divided into two categories: a. retail and online. b. importing and exporting. c. franchising and exporting. d. manufacturing and service.
b. importing and exporting
Your company manufactures specialty fabrics, and your engineers have just developed an incredibly durable, yet breathable and lightweight fabric that will be ideal for running and walking shoes. Given this development, which environmental factor should you emphasize when marketing this new product to shoe manufacturers? a. The fabric's low cost b. The fabric's advanced technological features c. The fabric's immediate availability d. The fabric's look and feel
b. the fabric's advanced technological features
Ryder and Reagan have been dating for several years and Ryder has started browsing for engagement/wedding rings. He has heard that it's typical to spend the equivalent of 5 months of salary on a ring, which would equate to approximately $15,000. He is excited about making a life commitment and is willing to invest in the relationship by purchasing the ring. What type of purchase decision does the engagement/wedding ring represent for Ryder? a. Low-involvement b. Medium-involvement c. High-involvement d. Spurious involvement
c. High-involvement
Bed Bath & Beyond offers an extensive selection of coffee makers for consumers to consider when they're making a purchase decision. They offer several different models of the Keurig as well as Cuisinart, Jura, and Mr. Coffee. Brittany stopped in the store to see the different models and make comparisons among them. She wasn't ready yet to make a purchase but was primarily interested in learning about the different features and prices of brands. Which stage in the buying decision process is Brittany most likely in? a. Evaluation of alternatives b. Problem recognition c. Search d. Purchase decision
c. search
You're the owner of Jackson Electricians, and you often write proposals to sell your services to construction companies and contractors. You've heard that Wyoming Commercial Builders fired the electrician firm it worked with on its last big project because the electricians made countless mistakes, resulting in numerous code violations and huge fines. You'd like to win the contract for all of the electrical work on Wyoming's next big project, so in this context, which factor should you emphasize in your proposal? a. Your company's quality guarantee b. Your company's exceptional reputation in the industry c. Your company's cost-saving measures d. Your company's ability to comply with regulatory codes
d. Your company's ability to comply with regulatory codes
Which of the following is the final step in the business buying process? a. Acquiring and analyzing proposals b. Evaluating proposals and selecting suppliers c. Selecting an order routine d. Obtaining feedback and evaluating performance
d. Obtaining feedback and evaluating performance
Which of the following is a low-involvement product? a. Jewelry b. Laptops c. Cars d. Stationery
d. Stationary
The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions: a. require less time and less research on information. b. require limited problem solving and limited efforts for external searches. c. pose little risk to the consumer. d. pose greater economic and social consequences.
d. pose greater economic and social consequences
Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well. a. True b. False
false
