Marketing 301 Chapter 12 Questions

delivery and installation, financing arrangements, customer training, warranties and guarantees, repairs, layaway plans, convenient hours of operation, adequate parking, and information through toll-free numbers and websites are examples of_____________. -product differentiation -customer services -product design -product features -customer positioning

customer services

which of the following identifies old technologies that can be exploited in new ways or develops new business models to give customers more than they've come to expect from current products in a specific market? -disruptive innovation -product modification -idea generation -line extension -brand extension

disruptive innovation

which of the following alters a product's versatility, effectiveness, convenience, or safety? -quality modification -ingredient modification -package modification -aesthetic modification -functional modification

functional modification

when a product's performance characteristics are at least equal to those of competitive brands and it is priced lower, which of the following is appropriate? -positioning to avoid competition -positioning to emphasize ingredients -repositioning -positioning to highlight style -head-to-head positioning

head-to-head positioning

quality, the overall characteristics of a product that allow it to perform as expected, has two components: ________ and _______. -level; consistency -level; function -appearance; consistency -function; appearance -services; consistency

level; consistency

the development of a product that is closely related to one or more products in the existing product line, but designed specifically to meet somewhat different customer needs is best described as _______________. -brand extension -aesthetic modification -line extension -product modification -quality modification

line extension

which of the following is NOT a means of repositioning a product? -changing the product's image through promotional efforts -distributing the product through a different distribution channel -physically changing the product -maintaining the product's marketing mix -aiming the product at a different target market

maintaining the product's marketing mix

which of the following is responsible for managing the marketing activities that serve a particular group of customers? -product mix team -venture team -market manager -brand manager -product manager

market manager

which of the following deletion strategies makes no attempt to give a declining product a new life? -run-out -lingering drop -immediate drop -flash sale -phase-out

phase-out

the decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds are best described as ____________. -positioning -disruptive innovation -perceptual mapping -screening -repositioning

positioning

Procter & Gamble is in the process of eliminating products from the product mix because they no longer satisfy a sufficient number of customers; this is best described as __________. -product positioning -disruptive innovation -product deletion -product adoption -commercialization

product deletion

during which phase of the new product development process is a new product idea turned into a prototype or working model? -business analysis -concept testing -test marketing -screening -product development

product development

the process of creating and designing products so that customers perceive them as different from competing products is best described as__________. -disruptive innovation -product modification -product positioning -product differentiation -concept testing

product differentiation

which of the following is responsible for a product, a product line, or several distinct products that make up an interrelated group within a multi-product organization? -venture team -product mix manager -product manager -market manager -brand manager

product manager

ACME Corp is going through the new product development process and is selecting ideas with the greatest potential for development for further review; ACME is in which phase of the new product development process? -business analysis -concept testing -product development -screening -test marketing

screening

a product modification differs from a line extension in that __________. -the original product remains in the line -it changes the product's dependability and durability -it changes the sensory appeal of a product by altering its taste, texture, sound, smell or appearance -the original product does not remain in the line -the new product is in a different product category

the original product does not remain in the line

which of the following is responsible for all aspects of developing a product: research and development, production and engineering, finance and accounting, and marketing? -venture team -product manager -brand manager -market manager -brand developer

venture team