Marketing 301 Important Terms from Chapter 4

organizational (corporate) culture

a set of values, beliefs, goals, norms, and rituals that members of an organization share

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is ________ from both and ethical and social responsibility perspective. -moral -acceptable -improper -inappropriate -unacceptable

acceptable

ethical issue

an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical

social responsibility

an organization's obligation to maximize its positive impact and minimize its negative impact on society

Ethics relates to individual and group decisions whereas social responsibility ___________. -deals with the total effect of marketing decisions on the environment -deals with the total effect of marketing decisions on society -considers the diverse perspectives of stakeholders in their daily operations and strategic planning -is the synergistic use of organizational core competencies and resources to address key stake-holders interests and achieve both organizational and social benefits -links products to a particular social cause on an ongoing or short-term basis

deals with the total effect of marketing decisions on society

According to your text, a well-implement ______ and a strong ______ result in the greatest decrease in ethical risks for an organization. -ethics program; corporate culture -corporate culture; opportunity -ethics program; regulatory system -regulatory system; corporate culture -ethics program; opportunity

ethics program; corporate culture

codes of conduct

formalized rules and standards that describe what the company expects of its employees

Research into marketing ethics suggests that the ______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. -less the consequences -greater the price -greater the consequences -greater the value -greater the publicity

greater the consequences

An ethical issue in the area of promotion is ________, which occurs when products are promoted as being more environmentally friendly than they really are. -product recalls -greenwashing -sustainability -green marketing -casue-related marketing

greenwashing

Ethical choices in marketing are most often made _______. -individually -in a vacuum -jointly -at church -at home

jointly

Acme Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes __________. -marketing citizenship -cause-related marketing -social responsibility -stakeholder orientation -ethics

marketing citizenship

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their ________. -financial situation -personal values -assessment of the law -observations of how coworkers and superior behave -observations of how society behaves

observations of how coworkers and superiors behave

Which of the following is often a better predictor of unethical activities than are personal values? -organizational relationships -opportunity -the CEO -individual factors -organizational pressure

opportunity

Acme Corp, is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _________. -opportunity -organizational culture -code of conduct -social responsibility -marketing citizenship

organizational culture

marketing ethics

principles and standards that define acceptable marketing conduct as determined by various stakeholders

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? -marketing citizenship -consumerism -ethics -sustainabilitiy -cause-related marketing

sustainability

marketing citizenship

the adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? -the channel member making the product -the channel member shipping the product -the channel member wholesaling the product -the channel member selling the product -the channel member managing the product

the channel member managing the product

sustainability

the potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies

cause-related marketing

the practice of linking products to a particular social cause on an ongoing or short-term basis

Which of the following promises consumers fair treatment when they complain to marketers about products? -the right to lower products -the right to be informed -the right to be heard -the right to safety -the right to choose

the right to be heard

strategic philanthropy

the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits

Which of the following do codes of ethics NOT do? -they promote ethical behavior by reducing opportunities for unethical behavior -they take every situation into account -they let employees know both what is expected of them and what kind of punishment they face if they violate the rules -they help marketers deal with ethical issues or dilemmas that develop in daily operations by prescribing or limited specific activities -they specify formalized rules and standards that describe what the company expects of its employees

they take every situation into account