MARKETING 3210 quiz 1

Which of the following statements is true of marketing

focuses on delivering value and benefits to customers.

Which of the following is a drawback of the sales-orientation philosophy?

It cannot convince people to buy goods that are neither wanted nor needed.

Choqlate King Inc. is a large company that produces and sells chocolate bars. It plans to adopt a product development strategy. In this case, which of the following is most likely to happen?

It will introduce a low-fat chocolate that has zero cholesterol.

demand

Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abel's want has most likely become a ________.

Costumers

Are focal point of all marketing activities

Which of the following is a sales-oriented organization?

Fillets Inc. that believes in the philosophy that aggressive sales techniques can result in high sales

The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.?

Leyton Electronics Inc. satisfies its customers' wants and needs legally and responsibly

consumers' existing wants

Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________.

production orientation

Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. went ahead and manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a _____.

the price charged for the product.

The primary value that a marketer expects to receive from a customer in an exchange relationship is

Which of the following strategies is most closely associated with the societal marketing orientation?

Using clean energy sources

Which one of the following statements by a company president best reflects the marketing concept?

We have organized our business to make certain that customers get what they want.