Marketing 3250 Chapter 5 Review
Which adopter group is skeptical and adopts a new product only after a majority of people have tried it? A. Innovators B. Early mainstream C. Lagging adopters D. Late mainstream E. Early adopters
Late mainstream
Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower. A. Relative advantage B. Divisibility C. Communicability D. Complexity E. Compatibility
D. Complexity
The statements, "I only buy the best" and "The Japanese make the best cars in the world," represent ________. A. motives B. attitudes C. physiological needs D. drives E. perceptions
attitudes
When does the habitual buying behavior occur? A.Under conditions of low-consumer involvement and little significant brand difference B.When consumers recognize that there is a problem C.When consumers are highly involved with an expensive, infrequent, or risky purchase D.When there is low consumer involvement but significant perceived brand differences E.When consumers recognize that there is a need
Under conditions of low-consumer involvement and little significant brand difference
Forces and events in the buyer's environment enter the buyer's black box, where they are turned into a set of buyer responses. These buyer responses include __________. A. the buyer's attitudes and preferences, purchase behavior, and marketing stimuli B. brand choice, purchase location and timing, and brand engagement and relationship behavior C. the buyer's attitudes and preferences and the buyer's decision process and purchase behavior D. the buyer's characteristics and purchase behavior E. the buyer's decision process and the buyer's characteristics
brand choice, purchase location and timing, and brand engagement and relationship behavior
Stimuli in the buyer's environment includes ________. A. the 4 P's and buying attitudes and preferences B. brand engagement and relationships C. the 4 P's, social factors, and purchase behavior D. economic, technological, social, and cultural forces E. buyer's characteristics and buyer's decision processes
economic, technological, social, and cultural forces
Compared to the mainstream buying public, Hispanic consumers tend to be deeply __________ oriented, making this a special characteristic and behavior. A.quality B.family C.promotion D.income E.brand
family
Some of the cultural factors that influence buyer behavior include _____. A. subculture, small groups, and social networks B. social class and family C. subculture, beliefs, and attitudes D. subculture and social class E. subculture and family
subculture and social class
People can be classified into adopter categories. Which two categories are the first to adopt a new product idea? A. Innovators and early adopters B. Early adopters and the early mainstream C. Innovators and the early mainstream D. Early adopters and lagging adopters E. Early mainstream and the late mainstream
A. Innovators and early adopters
Which of the following statements is correct regarding the influence of personal factors on buyer behavior? A. The PRIZM segmentation system primarily classifies households based on their interest in social networks. B. Consumers tend to buy brands whose personality matches their own. C. The concept of lifestyle is too complex to be of use to marketers. D. A person's occupation does not affect the goods they purchase. E. Marketers have found that it is not useful to define target markets in terms of life-cycle stage.
B. Consumers tend to buy brands whose personality matches their own.
Which of the following statements regarding habitual buying behavior is correct? A. In these types of purchases buyers search extensively for information. B. In these types of purchases marketers often use price and sales promotion as incentives for purchase C. In these types of purchases buyers are highly committed to one brand. D. In these types of purchases buyers see significant differences between brands. E. In these types of purchases buyers carefully weigh their choices.
B. In these types of purchases marketers often use price and sales promotion as incentives for purchase
What tends to be the most effective source of information when consumers make a buying decision? A. Mass media B. The Internet C. Advertisements D. Personal sources E. Salespeople
D. Personal sources
What determines whether a buyer is satisfied or dissatisfied with a purchase? A.The amount of information gathered in the decision process B.Satisfaction is determined by the relationship between the consumer's expectations and the product's perceived performance. C.The number of alternatives considered in the purchase decision D.Whether or not the buyer experienced cognitive dissonance E.How others feel about the purchase
Satisfaction is determined by the relationship between the consumer's expectations and the product's perceived performance.
According to the stimulus-response model of buyer behavior, marketing and other stimuli enter the consumer's __________ and produce certain responses. A.curiosity B.cultural shifts C.subculture D.behavior E.black box
black box
Which of the following statements regarding American subcultural groups is correct? A. Asian Americans are the most affluent U.S. demographic segment. B. Hispanics are generally not family oriented. C. African American consumers are price conscious, so they are less motivated by quality and selection. D. Brands are of little importance to African American consumers. E. Hispanic culture is homogenous and does not have subcultures within it.
A. Asian Americans are the most affluent U.S. demographic segment.
Which of the following correctly identifies the personal factors that influence consumer buyer behavior? A. Age and life cycle stage, lifestyle, economic situation, occupation, and personality and self-concept B. Age and life cycle stage, occupation, economic situation, lifestyle, and motivation C. Motivation, beliefs and attitudes, perception, and learning D. Occupation, economic situation, lifestyle, family, and social class E. Subculture, lifestyle, economic situation, and age and life cycle stage
Age and life cycle stage, lifestyle, economic situation, occupation, and personality and self-concept
Consumer purchases are influenced strongly by certain characteristics which include all of the following except __________. A. personal B. psychological C. social D. cognitive E. cultural
cognitive
In the buyer decision process, after a consumer has recognized a need, he or she will next ________. A.evaluate alternatives B.form a purchase intention C.experience cognitive dissonance D.make a purchase decision E.search for information
search for information
________ is the first stage in the new product adoption process. A. Interest B. Adoption C. Evaluation D. Awareness E. Trial
Awareness
What are the four general characteristics that influence consumer purchases? A. Technological characteristics, social characteristics, personal characteristics, and the buyer decision process B. Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics C. Economic characteristics, technological characteristics, demographic characteristics, and political characteristics D. Cultural characteristics, social characteristics, demographic characteristics, and the buyer decision process E. Cultural characteristics, technological characteristics, social characteristics, and personal characteristics
B. Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics
When consumers engage in __________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior. A. habitual B. complex C. low involvement D. variety-seeking E. dissonance-reducing
B. complex
A purse company's ads feature the cast of a popular reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the cast is a(n) __________. A. subculture B. reference group C. social network D. membership group E. opinion leader
B. reference group
Which of the following statements is correct regarding consumer buying decisions? A. Marketers are interested in what and where consumers buy, but not how much they buy. B. The easiest part of studying buying decisions is determining the whys behind consumer buying behavior. C. Consumers are often unaware of what influences their purchases. D. The consumer buying decision process is of little interest to marketers. E. A buyer's characteristics such as age and income have little influence on buying decisions.
C. Consumers are often unaware of what influences their purchases.
Which of the following statements regarding the buyer decision process is correct? A. Consumers go through all stages of the buyer decision process for every purchase situation. B. The nature of the product has no effect on the buyer decision process. C. Consumers may, in some situations, skip steps in the buyer decision process. D. The buyer decision process consists of four stages. E. Consumers tend to take the same amount of time going through the stages of the buyer decision process.
C. Consumers may, in some situations, skip steps in the buyer decision process.
Which adopter category consists of opinion leaders who adopt new ideas early but carefully? A. Lagging adopters B. Late mainstream C. Early adopters D. Early mainstream E. Innovators
C. Early adopters
Five characteristics are important in influencing an innovation's rate of adoption. As ________ increases, the rate of adoption is slower. A. Relative advantage B. Compatibility C. Complexity D. Communicability E. Divisibility
Complexity
According to the simple model of buyer behavior, what is in a buyer's black box? A. The buyer's response B. Postpurchase behavior C. The four Ps D. The buyer's characteristics and the buyer's decision process E. Cultural forces
D. The buyer's characteristics and the buyer's decision process
What are the three cultural factors that influence consumer buyer behavior? A. Culture, subculture, and lifestyle B. Culture, subculture, and family C. Culture, social class, and lifestyle D. Culture, subculture, and social class E. Culture, family, and lifestyle
D. Culture, subculture, and social class
__________ is the first stage in the new product adoption process. A. Adoption B. Trial C. Interest D. Evaluation E. Awareness
E. Awareness
When consumers engage in ________ buying behavior, they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior. A.low-involvement B.variety-seeking C.complex D.habitual E.dissonance-reducing
complex
The first group marketers try to bring their new products to the attention to are potential __________. A. lagging adopters B. early adopters C. innovators D. early mainstream E. late mainstream
innovators
In the product adoption process, __________. A. consumers are innovators B. consumers respond based on product characteristics C. consumers respond at different rates D. consumers respond depending on their characteristics E. there are five stages
there are five stages
What is the correct order of the five stages of the new product adoption process? A. Awareness, interest, evaluation, trial, adoption B. Awareness, evaluation, interest, trial, adoption C. Interest, awareness, evaluation, trial, adoption D. Awareness, interest, trial, adoption, evaluation E. Awareness, interest, trial, evaluation, adoption
A. Awareness, interest, evaluation, trial, adoption
What is the correct order of the five stages in the buyer decision process? A. Information search, evaluation of alternatives, need recognition, the purchase decision, and postpurchase behavior B. Need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior C. Need recognition, the purchase decision, information search, evaluation of alternatives, and postpurchase behavior D. Evaluation of alternatives, information search, need recognition, the purchase decision, and postpurchase behavior E. Information search, need recognition, evaluation of alternatives, the purchase decision, and postpurchase behavior
B. Need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior
Dissonance-reducing buying behavior would result from which of the following conditions? A. Low involvement and few differences between brands B. Low involvement and significant differences between brands C. High involvement and few differences between brands D. Any buying situation with significant differences between brands E. High involvement and significant differences between brands
C. High involvement and few differences between brands
What determines if a buyer is satisfied or dissatisfied with a purchase? A. The amount of information gathered in the decision process B. Whether or not they experience cognitive dissonance C. The relationship between consumer expectations and perceived product performance D. How others feel about the purchase E. The number of alternatives considered in the purchase decision
C. The relationship between consumer expectations and perceived product performance
__________ behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands. A.Variety-seeking buying B.Habitual buying C.Dissonance-reducing buying D.Complex buying E.Post-purchase
Dissonance-reducing buying
According to the text, what is the most basic cause of a person's wants and behaviors? A. Personality B. Income C. Lifestyle D. Occupation E. Culture
E. Culture
Which of the following correctly defines the consumer market? A. Consumers who spend more than $5,000 yearly on goods and services B. Manufacturers, resellers, and consumers C. Consumers and the businesses who sell to them D. Consumers and the resellers who consumers buy their products from E. Individuals and households that buy goods and services for personal consumption
E. Individuals and households that buy goods and services for personal consumption
Which of the following is a personal factor that influences a consumer's buying behavior? A. Learning B. Family C. Motivation D. Social class E. Occupation
E. Occupation
Which of the following correctly identifies the social factors that influence consumer buyer behavior? A. Small groups, social networks, social class, and subculture B. Small groups, family, social class, and lifestyle C. Family, social networks, social class, and subculture D. Small groups, social networks, family, and social class E. Small groups, social networks, family, and social roles and status
E. Small groups, social networks, family, and social roles and status
Two things can come between the intention to make a purchase and the actual purchase: the first is the attitudes of others and the second is __________. A. too many choices B. poor decision-making skills C. lack of information D. permission from others E. unexpected situational factors
E. unexpected situational factors
What are the four major psychological factors that influence consumer buyer behavior? A. Perception, learning, beliefs and attitudes, and personality B. Perception, learning, lifestyle, and social roles C. Motivation, perception, learning, and personality D. Motivation, learning, personality, and self-concept E. Motivation, perception, learning, and beliefs and attitudes
E. Motivation, perception, learning, and beliefs and attitudes
Which of the following correctly defines the consumer market? A. Individuals and households that buy goods and services for personal consumption B. Consumers and the businesses that sell to them C. Consumers who spend more than $5000.00 yearly on goods and services D. Manufacturers, resellers, and consumers E. Consumers and the resellers who consumers buy their products from
Individuals and households that buy goods and services for personal consumption
Which of the following correctly identifies the first two adopter groups that adopt a new product? A. Early mainstream and late mainstream B. Early adopters and early mainstream C. Late mainstream and laggard adopters D. Innovators and early adopters E. Innovators and laggard adopters
Innovators and early adopters
Variety-seeking behavior would result from which of the following conditions? A.High involvement and significant differences between brands B.High involvement and few differences between brands C.Low involvement and significant differences between brands D.Low involvement and few differences between brands E.Buyers do not engage in variety seeking behavior.
Low involvement and significant differences between brands
________ are the social factors that influence consumer buyer behavior. A. Small groups, social networks, family, social roles, and status B. Culture, subculture, and social class C. Motivation, perception, learning, beliefs, and attitudes D. Age and life cycle stage and lifestyle E. Personality, self-concept, and lifestyle
Small groups, social networks, family, social roles, and status
According to the model of buyer behavior, what are the two parts of a buyer's black box? A. The buyer's characteristics and the buyer's decision process B. Cultural forces and marketing stimuli C. Purchase behavior and cultural forces. D. The buyer's attitudes and preferences and the buyer's purchase behavior E.The 4 P's and social forces.
The buyer's characteristics and the buyer's decision process
Consumer motivation, perception, and learning are related to the __________ factors influencing consumer behavior. A. social B. cultural C. subcultural D. personal E. psychological
psychological