marketing

the green movement is a recent movement towards products that do less harm to the environment. this movement is best described by which of the following characteristics of the marketing macroenvironment

natural

reference groups, social networks, and family best represent which factor that influences consumer behavior

social factors

When are sellers most effective?

when they focus more on the benefits and experiences produced by their products and services

which of the following is not an example of behavioral segmentation

dividing the market based on age

which of the following is not part of choosing a differentiation and positioning strategy?

evaluating the results of the chosen positioning strategy

what are the effects of generational differences

generational differences lead to both age and cohort effects

a spanish guitar that was handmade by the master craftsman bernadino milan sudrez in 1930 in granada spain is an example of

specialty product

Executives at an automobile manufacturing company conducted a brainstorming session for selected employees. This session resulted in a large number of ideas for developing new cars after extensive R&D. The executives then planned to filter out the best ideas during the ________ stage.

Idea screening

the market researchers at watermelon foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at watermelon foods that generate actionable marketing insights represents a(n) _______.

Marketing information system

evelynn weish is one of the senior marketing managers at apple. she is currently reseaching apples electronic information of consumer information within the company network. She plans to use the insight form this data source in her decision making. In this case evelynn is using

data warehouses

our guest speaker justin bremer from fidelity describes that fidelity acts in both consumer and b2b markets. what is one example of the b2b role that fidelity plays for firms?

they offer cleaning services to other financial firms

what is one strategy justin bremer from fidelity described as a market segmentation strategy?

they segment by asset size

which marketing management orientation focuses on making products that are highly affordable

production concept

if a company markets its products based on the gender, age, and income of its customers, the company likely uses

demographic segmentation

john rents storage space to college students who go home for the summer but do not want to haul all of their property home and back. The business is profitable during the summer months, but when the storage space is unoccupied in the off-season, Alex loses money. Which of the following characteristics of service is most likely the source of Alex's problem?

perishability

Michelle is a purchasing manager in a Texas-based manufacturing company. He sources most of the raw materials needed by his company from Karata Co. However, Michelle is unhappy with Kramer's prices. Additionally, she thinks that the quality of the raw materials supplied by Karata is sub-standard. Which of the following stages in the business buying process is Michelle's company currently in?

problem recognition

which of the following best describes publics as an actor in the marketing microenvironment

public refers to all public companies

cindy hu wants to replace her old washing machine with a new one. in order to get the maximum value for her money, she plants to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. in this instance, cindy is planning to buy a(n) __ product

shopping

which of the following do not describe modern marketing

Marketing emphasizes selling and advertising exclusively

positioning maps show consumer perceptions of marketers brands versus competing products on important buying dimensions. which two variables are on put on the x and y axis of a position map

X axis is price Y axis is orientation

please pick the statement that best describes strategic planning

at the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company

which categories did seth hachmeister at verizon mention they use to categorize new product offerings?

business and consumer

which of the following is a problem with matrix approaches to the business portfolio

can be very time consuming and expensive

If a consumer purchases a new flat-screen "smart" television which can connect to services like Netflix and Pandora, what is the core customer value involved?

connection to entertainment and information

what are the four key service characteristics

inseparability, perishability, intangibility, variability

portfolio analysis is a major activity that is best described by which statement

management evaluates the products and businesses that make up the company

when starbucks opened its first coffee shops, the number of customers grew so fast that they quickly had to open many more coffee shops to keep up with demand. this exemplifies

market penetration

wafer corp purchased proton corp by buying all its assets and ownership equity. this is an example of

acquisition

which of the following correctly labels the concept of buying a whole company, a patient, or a license to produce someone elses products

acquisition

which of the following best align with marketing objectives

all choices describe marketing objectives

Seth Hachmeister mentioned how Verizon trial launched 5g in several cities. What marketing capability do these trial launches enable Verizon to build?

all of the choices describe benefits of trial launches

our guest speaker justin bremer from fidelity described their strategy of marketing to individual investors. how does fidelity market to individual investors?

they offer only digital meetings at any time to other financial firms

which statement best describes gatekeepers in the business buying process

those that control the flow of information

marketers obtain information from which of the following?

all of the choices are sources of information

what is the first major stage in new product development

idea generation

all of the following are characteristics of shopping products except

special purchase efforts

What do the four P's of marketing represent?

Product, Price, Place, Promotion

independent bloggers are self made influencers. traits that make them relevant to marketers include

good fit with the brand

which of the following is a common reason for new product failure?

incorrect estimation of the market size

which statement best characterizes the structure and demand in business markets?

all of these characterize the structure and demand of business markets

pine inc, is a manufacturer of metal bolts that are used by bolt inc. to manufacture heavy machineries. in this instance, pine inc. acts as a

supplier

the customer driven marketing stratey focuses on creating value for targeted consumers through which four key drivers

targeting, positioning, differentiation, segmentation

Pitt works with a reputable retailer and leads a team that collects market information for a wide variety of sources ranging from marketing research studies to monitoring online conversations wear consumers discuss Pitt's firm or its products. Pitt's teams uses this information to arrive at a better understanding of consumer behavior and their buying motives. This in turn allows Pitt's firm to successfully generate more value for consumers. Pitt leads the _________________ team.

customer insights

Andy Couriers, a company providing international express mail services, has a proactive customer communications team. The primary job of this team is to identify situations that led to customer dissatisfaction, and then provide quick remedies to fix the problems. To a great extent, this has helped Andy in winning customer loyalty. In this instance, Andy has benefited from ________.

good service recovery

the nova drug company produces insulin, a product with a very stable demand. even though the prices changed several times in the past two years , the demand for Pure Drug's insulin remained relatively unaffected. In this instance, the demand for insulin is representative of ________ demand.

inelastic

alejandra wang a marketing manager is about to test the hypothesis that the sale of a particular product will increase exponentially if there is a $5 drop in the selling price of the product. Akira is involved in ________ research.

causal

qualcomm the manufacturer of snapdragon processors for smartphones, procures a large stock of materials to manufacture the processors in anticipation release of the new iphone. the is an an example of ___ demand

composite

jordan matarco, a company based in austin, caters to a market of individuals and households that buy goods and services for personal consumption. Jordan matar caters to a ____ market

consumer

the product concept states that consumers favor products that offer the most quality, performance, and features. in this case, the focus should be on

continuous product improvements

a current trend in the united states involves rediscovering the benefits of home-cooked food and the use of organic ingredients. people are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.

lifestyle