Marketing Ch 11 Warm up (Exam 2)
Retailers must decide on which three major product variables? A. Product assortment, price, and location B. Product assortment, services mix, and price C. Product assortment, services mix, and store atmosphere D. Product assortment, services mix, and location E. Product assortment, store atmosphere, and price
C. Product assortment, services mix, and store atmosphere
Which of the following statements about major retail trends is true? A. Technology has had little impact on retailing. B. The lifecycle of new retail forms is increasing. C. The green movement has not yet affected retailing. D. Online buying is growing at a much brisker pace than retail buying as a whole E. The global expansion of major retailers into other countries has slowed down.
D. Online buying is growing at a much brisker pace than retail buying as a whole
Which of the following statements about retailer marketing decisions is correct? A. Retailers do not have to segment and target their markets. B. Retailers face three major marketing decisions: segmentation and targeting, store differentiation and positioning, and the retail marketing mix. C. Store location is not an important retail decision. D. Retailers cannot differentiate themselves on their service mix. E. Stores do not need to differentiate and position themselves.
B. Retailers face three major marketing decisions: segmentation and targeting, store differentiation and positioning, and the retail marketing mix.
What are the four characteristics used to classify retailers? A. The location of the store, the relative prices they charge, the target customers, and the size of the store B. The amount of service they offer, the breadth and depth of their product lines, the relative prices they charge, and how they are organized C. The amount of service they offer, the relative prices they charge, the target customers, and the size of the store D. The breadth and depth of their product lines, the relative prices they charge, the location of the store, and the size of the store E. The amount of service they offer, the breadth and depth of their product lines, the relative prices they charge, and the size of the store
B. The amount of service they offer, the breadth and depth of their product lines, the relative prices they charge, and how they are organized
What is omni-channel retailing? A. Setting up franchises in different locations B. Developing close partnerships between wholesalers and retailers C. Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping D. Allowing one supplier to sell to multiple retailers E. Selling products online
C. Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping
Which of the following statements about wholesaling is true? A. Wholesalers do not need to define a target market. B. Wholesalers do not need to differentiate themselves. C. Wholesalers do not make positioning decisions. D. Wholesalers must make decisions regarding their marketing mix. E. Wholesalers do not need to segment their markets.
D. Wholesalers must make decisions regarding their marketing mix.
The three major groups of wholesalers are ________. A. merchant wholesalers, brokers and agents, and wholesale clubs B. merchant wholesalers, brokers and agents, and full-service wholesalers C. merchant wholesalers, wholesale clubs, and big box stores D. merchant wholesalers, brokers and agents, and manufacturers' and retailers' branches and offices E. merchant wholesalers, full-service wholesalers, and limited service wholesalers
D. merchant wholesalers, brokers and agents, and manufacturers' and retailers' branches and offices
The trend of ________ has resulted in different types of retailers now selling the same products at the same prices to the same consumers. A. retail convergence B. green retailing C. pop-up stores D. the growth of social media retailing E. tighter consumer spending
A. retail convergence
