Marketing CH 3 quiz

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Which of the following is NOT a problem involving the natural environment that marketers need to​ consider?

The aging US population

How does the microenvironment of a company differ from its​ macroenvironment?

The microenvironment deals with the​ company, suppliers, marketing​ intermediaries, customer​ markets, competitors, and publics

Tina's Tunes is a music store that has been selling CDs for 20 years. Throughout the last six​ years, sales have continuously declined and profits have almost completely disappeared. The CEO of​ Tina's Tunes believes resurgence is likely to happen soon and wants to continue business as usual. What is likely to happen to​ Tina's Tunes?

Tina's Tunes is likely to fail because it is ignoring the technological environment.

The Fair Packaging and Labeling Act in the United States enforces laws for what​ reason?

To protect consumers from fraudulent packaging and labeling

Ralph Lauren is a clothing brand that places their brand in​ high-end retail stores. There are now considering offering select styles that are of less quality to be placed in discount stores. The goal is to gain customers from diverse incomes and build their brand name among a different target consumer. This type of activity demonstrates the brands move to engage in

Value Marketing

n​ lecture, we explored the Economic Macro Environment Force by defining Discretionary Income. Which of the following brand marketers would be most interested in the level of Discretionary income a household​ possesses?

Vineyard Vines

Noah's Sporting Goods is having difficulty attaining the credit it needs to expand. What should the company do in order to alleviate its financial​ situation?

Work out a plan with its financial intermediaries

In​ lecture, Generational Marketing was defined and discussed. It was pointed out that a large flaw in this type of marketing is​ _____________________________________________________________________.

cohort groups for generations are defined in twenty year spans.

Trader​ Joe's is a grocery retail brand that is constantly researching consumer​ needs, location demographics and cultural shifts that create opportunity for new products to be added to their food offerings. By conducting constant research in these areas it can be said that the brand

does a good job environmental scanning

The major cultural values of a society are expressed by​ _________.

people's views of themselves and​ others, as well as their views of​ organizations, society,​ nature, and the universe

Wonders such as robotic​ surgery, miniaturized​ electronics, and antibiotics can be attributed to which marketing​ environment?

technological

To exercise their social​ responsibility, many companies are linking themselves to what type of​ marketing?

Cause-related

Which of the following BEST describes a duty that would fall under the jurisdiction of the​ FDA?

Checking the quality of food that is served in school lunches

In​ lecture, we discussed the Business Cycle as being a key indicator that Marketers should consider when monitoring which of the following​ forces?

Economic Force

The role of a​ company's marketing intermediaries is to do which of the​ following?

Help the company​ find, promote,​ sell, and distribute products

​Overall, how has the American population changed over​ time?

It has become more​ diverse, better​ educated, and more mobile.

AIO​ (Activities, Interests and​ Opinions) was defined in lecture as part of

Lifestyle Marketing

The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following?

Macroenvirnoment

A blizzard is bearing down on the Metro DC area. Local hardware stores have ordered and received extra stock of​ shovels, water,​ generators, ice melt and other products that customers will need to deal with the effects of the storm. This is an example of a​ ______________________force in the Macro Environment.

Natural

In​ lecture, there was discussion regarding various responses to Marketing Environment Forces. When a brand is a Market Leader in a product category they are most likely forced to take which of the following responses to managing the Market​ Environment?

Proactive

The​ Children's Online Privacy Protection Act in the United States enforces laws for what​ reason?

Prohibits online service operators from collecting personal information from children

The purpose of business legislation is primarily based on​ ________.

Protection

During lecture three responses to the Marketing Environment were discussed. Small business is likely going to​ utilize:

Reactive or Proactive

​Daisy's Florist is a locally branded flower shop who is close to St.​ Elizabeth's Hospital. ​ Daisy's Florist does much of their business fulfilling flower orders that are delivered to patients at the hospital. In​ lecture, the difference between direct and indirect competition was discussed. For​ Daisy's, which of the following is an indirect​ competitor?

St.​ Elizabeth's Hospital Gift Shop​ (they offer cards and other gifts to take up to patients​ directly)

​Chicago's Best Pizzeria has been operating on the north side of Chicago for over 30 years. Its target market includes​ young, urban professionals who want new​ style, organic pizzas with exotic ingredients.​ However, in recent​ years, the population in the​ pizzeria's neighborhood has been shifting and fewer​ young, urban professionals live there. The population has grown older and wants traditional​ pizza, not pizza with exotic ingredients. Which of the following identifies the​ pizzeria's BEST response to this​ situation?

Target a new market with a different product.


Kaugnay na mga set ng pag-aaral

Pharm Chapter 9: Antibacterials Interfering with DNA/RNA Synthesis

View Set

MUSIC 225 - The Baroque Era - Major Composers

View Set

Chapter 2 (Participation Activities)

View Set

Chapter 1 accounting notes "costs"

View Set

Software Engineering - Final Study Guide

View Set

N120- HESI: AQ Practice Quiz - Interventions

View Set

International Business Chapter 4

View Set

6: Qualified Plans/Federal Tax Considerations

View Set