Marketing Ch. 3,4,16
consumerism
_____ is an organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers
secondary data
______ are information that already exists somewhere, having been collected for another purpose
consumerism
______ is an organized movement of citizens and government agencies intended to strengthen the rights and power of consumers relative to sellers
sustainable marketing
_______ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
sense-of-mission marketing
__________ is a principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms.
desirable products
________ are products that give both high immediate satisfaction and high long-run benefits
marketing's impact on individual consumers
high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged consumers represent which of the following?
by engaging in socially, environmentally, and ethically responsible actions
how does a sustainable company build value for consumers?
simple random
in a ________ sample, every member of the population has a known and equal chance of selection.
the technological environment
the IoT is part of which external marketing environment?
clayton act
the __________ supplemented the sherman act by prohibiting certain types of price discrimination, exclusive dealing, and tying clauses (which require a dealer to take additonal products in a seller's line)
that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do
the marketing concept recognizes _______.
considers future company needs
the strategic planning concept ________.
to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make
do no harm mens ________.
marketing research to gather preliminary information that will help define problems and suggest hypotheses
exploratory research is ________.
the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
marketing research is __________.
gathering primary data by observing people, actions, and situations
observational research is _______.
big data
one problem with ________ is that most marketing managers are overloaded with data and often overwhelmed by it
striving for good faith and fair dealing as to contribute toward the efficacy of the exchange process as well as avoiding deception design, pricing, communication and delivery or distribution
to foster trust in the marketing system means _______.
whenever possible, take a proactive approach to the environment
what advice would you give a firm about how to respond to the changing marketing environment?
pollution prevention, product stewardship, new clean technology, and sustainability vision
what are the four areas of environmental sustainability that affect marketing stragey?
consumer privacy, consumer data security and protection, and misuse of research findings
what are the three major public policy and ethical research considerations identified in the text?
the actors close to a company that affects its ability to serve its customers
what is a microenvironment?
every contact between a customer and a company
which of the following describes touch points?
the past two decades have seen sharp increase in confidence in loyalty towards America's business and political organizations and institiutions
which of the following is NOT a recent shift in secondary U.S. cultural values?
cultural forces
which of the following is NOT one of the components of a company's microenvirnoment?
a firm that does not assume that strategic options are bounded by the current environment and, instead, develops strategies to change the environment
a proactive stance could be considered which of the following?
refers to prescribed number of people in each of several categories who are identified and interviewed by the researcher
a quota sample is _________.
the population is divided into mutually exclusive groups and random samples are drawn from each group
in a stratified random sample, _________.
segments of the population selected for marketing research to represent the population as a whole
sampled (in regard to research) are ____________.
information that already exists somewhere, having been collected for another purpose
secondary data are __________.
practice customer relationship management
software and analytical techniques that integrate, analyze, and apply the mountains of individual customer data to gain a 360-degree view of customers enable companies to ________.
societal marketing conecpt
the ________ considers the future welfare of consumers
marketing environment
the ________ is the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
lanham trademark act
the ________ protects and regulates distinctive brand names and trademarks
technological environment
the _________ is perhaps the most dramatic force now shaping our world
economic environment
the __________ is economic factors that affect purchasing power and spending patterns
socially and environmentally responsible actions
the sustainable marketing concept focuses on _______, unlike the marketing concept, which focuses on fulfilling the current needs of customers
generation alpha
which of the following is the generational group born after 2012?
strategic planning concept
The __________ considers future company needs.
exploratory research
______ is marketing research to gather preliminary information that will help define problems and siggest hypotheses
casual research
______ is marketing research to test hypotheses about cause-and-effect reltionships
customer insight
______ is the fresh understanding of customers and the marketplace derived from marketing information that becomes the basis for creating customer value and relationships
samples
_______ are segments of the population selected for marketing research to represent the population as a whole
primary data
_______ consists of information collected for the specific purpose at hand.
perceived obsolescence
_______ is continually changing consumer concepts of acceptable styles to encourage more and earlier buying
competitive marketing intelligence
_______ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment
to embrace ethical values
_______ means building relationship and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship
consumer-centric marketing
_______ means that the company should view and organize its marketing activities from the consumer's point of view
millennials
________ are the 73 million (or more) children of the baby boomers born between 1981 and 1996
is a collection of consumer and market information obtained from data sources within the company's network
an internal database _______.
political and social environment
changes in the ________ have focused grater emphasis on ethics and socially responsible actions.
produce superior value for their customers
companies need meaningful customer insights so they can ________.
are passed on from parents to children and are reinforced by schools, businesses, religious institutions, and government
core beliefs and values ____________
ads and other communications never reach anyone outside the target audience
critics charge the marketing system with creating cultural pollution by constantly assaulting our senses with marketing and advertising messages. which of the following is NOT one of the ways marketers counter the criticism?
includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms
deceptive packaging _______.
practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high list price
deceptive pricing includes ________.
includes practices as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock
deceptive promotion ________.
have neither immediate appeal nor long-run benefit
deficient products are products that _________.
the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
demography is _______
marketing research to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers
descriptive research is __________.
applying high standards and morality when making marketing decisions
ethical marketing is ________
sending observers to watch and interact with consumers in their "natural environments"
ethnographic research involves ___________.
proactive
firms that develop strategies to change the environment, instead of assuming that strategic options are bounded by te current environment, are being_______.
marketing intelligence gathers information about general consumer, competitor, and marketplace happenings. marketing research uses formal studies that provide customer and market insights for specific marketing situations and decisions
how is marketing research different from competitive marketing intelligence?
cluster
in a _________ sample, the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview
the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview
in a cluster sample, ___________.
every member of the population has a known and equal chance of selection
in a simple random simple, _________.
economic environment
one recent trend in the ________ is that rather than reverting to their old free-spending ways, Americans are retaining enthusiasm for frugality.
give high immediate satisfaction but may hurt consumers in the long run
pleasing products are products that _______
ethnographic research
________ involves sending observers to watch and interact with consumers in their "natural environments."
survey research
________ is gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior
experimental research
________ is gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
descriptive research
________ is marketing research to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers
do no harm
________ means to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.
baby boomers
_________ are the 71 million people born during the years following World War II and lasting until 1964
marketing analytics
_________ is the analysis tools, technologies, and processes by which marketers dig out meaningful patterns in big data to gain customer insights.
salutary products
__________ are products that have low immediate appeal but may benefit consumers in the long run.
generation z
__________ are young people born between 1997 and 2012
marketing research
_____________ is the systematic design, collection, analysis, and reporting of data relevant to specific marketing situation facing an organization.
marketing information system
a _________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
public
a ___________ is any group that has an actual or potential interest in or impact of an organization's ability to achieve its objectives
creates value for consumers through socially, environmentally, and ethically responsible actions
a sustainable company _______.
federal trade commission act
the ___________ monitors and remedies unfair trade methods
defining people by their birth date may be less effective than segmenting them by lifestyle, lif stage, or common values.
which of the following statements is correct regarding generational marketing?
the physical environment and the natural resources that are needed as inputs by marketers
the natural environment is ____________.
laws, government, agencies, and pressure groups
the political environment includes which of the following?
meets the present needs to consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
the sustainable marketing concept __________.
internal databases, marketing intelligence, and marketing research
what are the three general sources from which marketers can obtain information?
it forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs
what does the federal food and drug act do?
it empowers the FTC to establish limits on quantity discounts, forbid some brokerage allowances, and prohibits promotional allowances except when made available on proportionately equal terms
what does the robinson-patman act entail?
it prohibits monopolies and activities that restrain trade or competition in inerstate commerce
what does the sherman antitrust act do?
define the problem and research objectives, develop the research plan, implement the research plan, interpret and report the findings
what is the correct sequence of the four steps of the marketing research process?
survey research
which of following is the most widely used method for primary data collection?
market with ethics, be consumer-centric, build long-term costumer value, embrace a sense of mission, and do no harm
which of the following are the five guiding principles of sustainable marketing?
marketing research that tests hypothesis about cause-and-effect relationships
which of the following describes causal research?
the latest generational group
which of the following describes generation alpha?
it outlines researcher responsibilities to respondents, including confidentiality, privacy, and avoidance of harassment
which of the following describes the code of standards and ethics for survey research?
competitive forces
which of the following is NOT one of the forces in a company's macroenvironment that shape opportunities and pose threats to the company?
shortages of raw materials
which of the following is an important trend in the natural environment of which marketers should be aware?
international research may have a tough time finding good secondary data
which of the following is correct regarding international research?
