Marketing Ch. 5-8

Nallit Cosmetics is advertising its newest line of nail polishes. Nallit is selling the products in specially designed bottles that make application easier, made from anon-toxic, water-based nail polish with amazing summer colors. Which of the following is a core customer value for Nallit's line of polishes? a. The desire to have beautiful nails b. The products' revolutionary packaging c. The non-toxic properties of the products d. The natural ingredients e. The Nallit brand

a. The desire to have beautiful nails

A(n) ________ describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea. a. attitude b. role c. cue d. drive e. motive

a. attitude

Which of the following is an example of a convenience product? a. candy b. furniture c. life insurance d. automobile e. refrigerator

a. candy

A company's external sources of new product ideas include its ________. a. distributors b. managers c. salespeople d. engineers e. manufacturing staff

a. distributors

In the early 1970's Gary Dahl sold pet rocks. The product had a short, temporary period of unusally high sales driven by consumer enthusiasm and immediate product popularity, but then sales declined very quickly. The PLC sales pattern for pet rocks is known as a ________. a. fad b. normal product life cycle curve c. style d. failure e. fashion

a. fad

When Doritos comes out with new flavors of its tortilla​ chips, what brand development strategy does it​ employ? a. Line extension b. Store brand. c. New brand d. Brand extension e. Multibrand

a. line extension

Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________. a. test marketing b. portfolio analysis c. commercialization d. internal marketing e. business analysis

a. test marketing

Byron Tied 2 Bowties groups its customers by regions in the United States, such as Midwest, Northeast, and Southwest. For each region they create a different set of advertisements and promotions. On which of the following segmentation variables does the firm divide its market? a. Behavior b. Geography c. Demographics d. Benefits sought e. Personality

b. Geography

When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used? a. Store branding b. Licensing c. Private branding d. National branding e. Co-branding

b. Licensing

In a ______, the business-to-buyer reorders something without modification a. new task b. straight rebuy c. buying decision d. modified rebuy e. system selling

b. Straight rebuy

At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance departments work in cross-functional groups to save time and money in the new product development process. From this description, it can be inferred that Fantastic Flavors uses a(n) ________ approach. a. intradepartmental new product development b. team-based new product development c. controlled test market d. sequential new product development e. simulated test market

b. Team-based new product development

According to the model of buyer behavior, what is in a buyer's black box? a. Attitudes and preferences b. The buyer's characteristics and the buyer's decision process c. Purchase behavior d. The four Ps e. Cultural forces

b. The buyer's characteristics and the buyer's decision process

To create successful new products, a company must ________ a. focus their new product development only consumers b. understand its consumers, markets, and competitors, and develop products that deliver superior value c. obtain successful products through acquisitions instead of doing internal development d. Cut costs to keep the price of new products low e. Spend more on R & D than its competitors

b. Understand its consumers, markets, and competitors, and develop products that deliver superior value

Which of the following is considered part of an augmented product rather than that of an actual product or core customer value? a. Packaging b. Warranty c. Product features d. Design e. Brand name

b. Warranty

GI Jane recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The GI Jane product development team will most likely use ________ next to arrive at a realistic number of products for the new fatigues line. a. crowdsourcing b. idea screening c. concept testing d. concept development e. business analysis

b. idea screening

Amazon recognizes the importance of the buyer-seller interaction. They only hire people with an innate "passion to serve" and they go through weeks of customer loyalty training. This buyer-seller interaction is referred to as ________ marketing. a. horizontal b. interactive c. advocacy d. social e. internal

b. interactive

What determines if a buyer is satisfied or dissatisfied with a purchase? a. Whether or not the buyer experiences cognitive dissonance b. The number of alternatives considered in the purchase decision c. The relationship between the consumer's expectations and the product's perceived performance d. How others feel about the purchase e. The amount of information gathered in the decision process

c. The relationship between the consumer's expectations and the product's perceived performance

The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe? a. Perishability b. Intangibility c. Variability d. Tangibility e. Inseperability

c. Variability

The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation. a. age and life-cycle b. user status c. benefit d. demographic e. geographic

c. benefit

A ________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service. a. prototype b. paradigm c. brand d. framework e. patent

c. brand

Which of the following costs is most likely associated with commercialization? a. determining a product's planned price, distribution, and marketing budget b. using simulated tests to measure market capacity c. building or renting a manufacturing facility d. developing a prototype of a product e. paying groups of consumers for participating in crowdsourcing activities

c. building or renting a manufacturing facility

Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables. a. psychographic b. geographic c. demographic d. behavioral e. universal

c. demographic

Compared with undifferentiated marketing, differentiated marketing is more likely to lead to ________. a. redundancy in product design across market segments b. reduced sales in each market segment c. higher costs of doing business d. weaker product position in each market segment e. smaller market share in the industry

c. higher costs of doing business

A product line is most likely too long if managers can ________. a. decrease costs by adding items b. increase market share by adding items c. increase profits by dropping items d. decrease costs by dropping items e. increase profits by adding items

c. increase profits by dropping items

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be ________. a. observable b. substantial c. measurable d. accessible e. actionable

c. measurable

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________. a. demographic variables b. geographic regions c. multiple segmentation bases d. behavioral variables e. psychographic segmentation bases

c. multiple segmentation bases

Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process? a. purchase decision b. need recognition c. postpurchase behavior d. information search e. alternate evaluation

c. postpurchase behavior

Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a company's product? a. Social marketing b. Values marketing c. Traditional marketing d. Buzz marketing e. Direct marketing

d. Buzz marketing

This adopter group is skeptical and only adopts new products after a majority people has tried it a. Innovators b. Early mainstream tweeners c. Early adopters d. Late mainstream e. Lagging super tween adopters

d. Late mainstream

Which of the following statements concerning new products is correct? a. To be considered new, the product must be something consumers have not seen before b. A modified product is not considered a new product c. Most new products succeed within two years of their introduction d. Modified and improved products are considered new e. Products that are merely improved in some way are not considered new

d. Modified and improved products are considered new

________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. a. Market segmentation b. Mass marketing c. Differentiation d. Positioning e. Market targeting

d. Positioning

Which of the following is a social factor that influences consumer buying behavior? a. Economic situation b. Life-cycle stage c. Occupation d. Roles and status e. Personality

d. Roles and status

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand? a. brand architecture b. brand equity c. brand perception d. brand personality e. brand loyalty

d. brand personality

Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables. a. geographic b. psychographic c. universal d. demographic e. Behavioral

d. demographic

A chiropractor adjusting the spine of a patient illustrates how a service can be produced and consumed simultaneously. This is an example of which service characteristic? a. tangibility b. intangibility c. perishability d. variability e. inseparability

e. inseparability

Zappos recognizes the importance of the buyer-seller interaction. They only hire people with an innate "passion to serve" and they go through four weeks of customer loyalty training. This buyer-seller interaction is referred to as ________ marketing. a. social b. advocacy c. horizontal d. internal e. interactive

e. interactive

A company launching a new product at the commercialization stage of a new product must first decide on _______. a. the target market b. profit goals c. market share goals d. the value proposition e. introduction timing

e. introduction timing

In the ________ stage of new product development, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them. a. test marketing b. idea generation c. concept screening d. business analysis e. product development

e. product development

Bose promises "better sound through research." This is an example of ________. a. people differentiation b. channel differentiation c. price differentiation d. services differentiation e. product differentiation

e. product differentiation

Service ____ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. a. intangibility b. variability c. inseperability d. perishability e. packaging

a. intangibility

Which of the following is a personal factor that influences a consumer's buying behavior? a. life-cycle stage b. motivation c. status d. family e. social networks

a. life-cycle stage

If a segment is large enough or profitable enough to serve, it is. ______ a. accessible b. substantial c. differentiable d. measurable e. actionable

b. substantial

Which type of consumer products are frequently purchased with little planning, little comparison or shopping effor and low customer involvement? a. Convenience products b. Capital products c. Speciality products d. Industrial products e. Shopping products

a. Convenience products

Which type of market segmentation has been used in clothing, cosmetics, toiletries, and magazines? a. Gender b. Occasion c. Benefits sought d. Usage rate e. Income

a. Gender

Heeltoe, a boutique that caters to the footwear needs of women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged women, and the other line targets younger professionals and homemakers. Heeltoe segments the consumer markets based on _____ variables. a. universal b. demographic c. psychographic d. behavioral e. geographic

b. demographic

________ is the degree to which an innovation fits the values and experiences of potential consumers. a. Relative advantage b. Divisibility c. Compatibility d. Complexity e. Communicability

c. Compatibility

_______ segmentation calls for dividing the market into different nations, regions, states, counties, cities, or even neighborhoods. a. Income b. Lifestyle c. Demographic d. Behavioral e. Geographic

e. Geographic

At which stage of the new product development process is a physical product first developed? a. Product development b. Marketing strategy development c. Idea generation d. Concept development and testing e. Test marketing

a. Product development

Dividing buyers into groups based on social class, lifestyle, or personality characteristics is called _____ segmentation a. psychographic b. user status c. behavioral d. age or life cycle e. geographic

a. psychographic

When Dr. Lawncare developed his revolutionary new solar powered​ lawnmower, he knew that during the introductory stage of the product lifecycle​ ___________. a. sales would be slow and profits non-existent b. sales would fall and profits would drop c. sales would be low buy profits would be high d. profits would rise quickly and there would be rapid market acceptance of his product e. sales would be slow and profits would level off or decline

a. sales would be slow and profits non-existent

What is the nature of demand in business marketing? a. Business market demand is independent of consumer market demand b. Demand in business markets is derived demand c. Demand in business markets fluctuates less than in consumer markets d. Demand in business markets does not fluctuate e. Demand in business markets is elastic

b. Demand in business markets is derived demand

Which of the following is a personal factor that influences a consumer's buying behavior a. Status b. Occupation c. Motivation d. Social Networks e. Family

b. Occupation

Which of the following strategies is most likely to be followed by firms that position themselves as caterers of the best products at economical prices? a. more-for-the-same b. more-for-less c. same-for-less d. more-for-more e. less-for-much-less

b. more-for-less

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process. a. personality b. motive c. attitude d. learning e. perception

b. motive

Firms that manufacture seasonal products target their consumers primarily through​ ________ segmentation. a. age and life cycle b. occasion c. demographic d. income e. psychographic

b. occasion

A detailed version of a product idea stated in meaningful consumer terms is a ________. a. product image b. product concept c. product feature d. product framework e. product idea

b. product concept

Howard Schultz, the founder of Starbucks, positioned his bistros as "a third place" between work and home where patrons could share and enjoy a cup of coffee with friends. This illustrates ________. a. an actual product b. an augmented product c. a core customer value d. simple bundling e. complex bundling

c. A core customer value

At which stage of the new product development process is crowdsourcing used? a. Product development b. Idea screening c. Idea generation d. Commercialization e. Marketing strategy development

c. Idea generation

Identifying, describing, and promoting the product are all three functions of ____. a. Product lines b. Support services c. Labeling d. Design e. Packaging

c. Labeling

Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called? a. benefit b. usage rate c. psychographic d. user status e. behavioral

c. psychographic

Susan has been redecorating her new condo for a year and searching for the perfect rug. She is carefully selecting every item. Susan finds a rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________. a. shopping product b. convenience product c. specialty product d. industrial product e. capital product

c. specialty product

Fads are characterized by their ________. a. enduring nature that spans several generations b. non-attainment of the last two stages of the product life cycle c. unusually high sales and rapid decline d. low rates of adoption by consumers e. basic and distinctive modes of expression that seldom become unpopular

c. unusually high sales and rapid decline

Which of the following correctly defines a product? a. Products are only tangible objects offered to a market to satisfy a want or need b. Products have two levels- the actual product and augmented product c. Products include tangible objects and services but not events or people d. A product is anything offered to a market that might satisfy a need or want e. A product is not a part of the overall market offering

d. A product is anything offered to a market that might satisfy a need or want

Age, personality, buying style, and job position are all ______ factors that can influence the business buying decision process. a. interpersonal b. organizational c. cultural d. individual e. economic

d. individual

Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process? a. information search b. need recognition c. purchase decision d. postpurchase behavior e. alternate evaluation

d. postpurchase behavior

Electronics International has experienced a significant decline in sales for SweetTunes, its MP3 player, during the past two years. In response, the company has reduced its advertising and sales expenditures for SweetTunes in an attempt to improve short-run profits. Which term best describes Electronics International's strategy for SweetTunes? a. sales outsourcing b. product modification c. industry repositioning d. product harvesting e. marketing mix modification

d. product harvesting

The marketing manager at Arbor's Delicatessen targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Abors' approach is best referred to as ______ segmentation a. benefit b. geographic c. age and life cycle d. psychographic e. user status

d. psychographic

The website leftyslefthand.com markets products to left-handed consumers only. Which targeting strategy does this represent? a. Micromarketing b. Differentiated marketing c. Segmented marketing d. Undifferentiated marketing e. Concentrated marketing

e. Concentrated marketing

Sales are rising rapidly, competitors are growing in number and the customers are early adopters. Which stage of the PLC does this describe? a. Product development b. Decline c. Maturity d. Introduction e. Growth

e. Growth

_______ involves dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies a. Positioning b. Mass marketing c. Market targeting d. Differentiation e. Market segmenting

e. Market segmenting

Which of the following statements is true regarding product life cycle curves? a. Managing products through their life cycle is an easy task b. All products follow the traditional 5-stage PLC model c. Marketing strategies do not change for different life cycle stages d. Once a product reaches the decline stage, it cannot be recycled back to growth e. Marketers do not know the exact shape and length of their product's life cycle in advance

e. Marketers do not know the exact shape and length of their product's life cycle in advance

________ refers to the degree to which innovation appears superior to existing products. a. Complexity b. Communicability c. Divisibility d. Compatibility e. Relative Advantage

e. Relative Advantage

Which of the following statements is true regarding managing service​ quality? a. Customer retention is not related to service quality. b. Service recovery is unimportant in managing service quality. c. Service quality is easier to define and judge than product quality. d. Setting standards is not important in delivering service quality. e. Unlike product​ quality, service quality will always vary.

e. Unlike product quality, service quality will always vary

Goldtone is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of​ short-listed ideas will be adequately rewarded. In this​ case, Goldtone is using​ ________ to generate new product ideas. a. business analysis b. marketing strategy development c. test marketing d. concept development e. crowdsourcing

e. crowdsourcing

A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________. a. brand affiliations b. occupational needs c. social network usage rates d. purchasing perceptions e. economic situations

e. economic situations

Clorox sells five major product lines including cleaning, household, lifestyle, professional, and international. Together the product lines make up Clorox's ________. a. product length b. product consistency c. product depth d. product assemblage e. product mix

e. product mix

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next? a. postpurchase behavior b. evaluation of alternatives c. information search d. need recognition e. purchase decision

e. purchase decision

Which of the following is true about the introduction stage of a new product? a. Profits are typically high. b. Promotion spending is relatively low. c. Less money is needed to attract distributors. d. Companies tend to avoid basic versions of the product. e. Sales growth tends to be slow.

e. sales growth tends to be slow

A(n) ________ reflects the general esteem given to the different roles of a person by society. a. motive b. attitude c. belief d. tradition e. status

e. status

Which of the following is an example of a shopping product? a. candy b. toothpaste c. laundry detergent d. fast food e. television

e. television